Whether you are a large thriving corporation or a small business just starting out, you must brand your company in order to sell your products or gain clients. Since an inaccurate or vague branding can do so much damage to your company, it is important to know why branding your business is vital. ...read more
Various laws on job advertising have been established to ensure that all people in a society have equal access to jobs. Employers must abide by specific laws during the hiring process. For example, announcing in an employment ad that only certain age groups, cultures or races may apply is deemed illegal. ...read more
Google AdSense is a way for frequent bloggers to make some extra money. Bloggers are able to select and display ads which fit the topic of their blog, and, when followers of the blog click on the displayed ads, the blogger gains a small profit. Installing Google AdSense into a blog can be done easily through links on the blog. ...read more
Advertising and marketing can bring business and interest your way. There are strategies to help a person learn how to choose and use artwork for a newspaper advertisement. Some knowledge of graphic design can improve your ad's success in garnering interest. There are some tips to picking and designing the perfect ad to entice consumers to take notice. Choose artwork that helps make the printed copy stand out. Know the space and other requirement details. ...read more
A business owner who wants to grow the company may want to hire an advertising agency. Researching different ad agencies will help the business owner find one that can create a solid strategy. The owner will need to work closely with the agency on a regular basis to decide the best advertising methods to use. ...read more
Google Adsense in a pay per click program that is used by small business Internet site owners. It has taken over the Internet, as many Internet site owners use it to make extra money. As long as you have access the Internet and an active website you can use Google Adsense. ...read more
Google Adsense is a advertising program that allows users to place an advertisement on their websites by including special code on their site. The advertisements contain either images or texts that are relevant to the specific websites. Every time someone clicks on the advertisements, you will earn revenue. ...read more
Google AdSense encompasses a channels feature to maximize and allow you to keep track of your earnings in a better way. Channels serve two purposes: to place an ad that lets you keep track of your earnings for the specific ad as well as enable an advertiser to target a specific channel to letting the advertiser know where the ad will be featured. ...read more
If you have a service or product to sell, it might behoove you to hire an advertising agency. An ad agency that works with your customer base or that creates ads in the style you want can help grow your business. ...read more
Direct marketing is a process that many companies use to help them generate leads. With the advancements in technology, there are numerous ways to do so including email, phone, smartphones and the Internet. However, direct marketing can only be effective if it is well thought out. ...read more
Promoting a product is very important to get it noticed. It doesn't matter how good a product is if people don't know about it. A well planned promotion can greatly help a products value. There are many ways companies promote their products. ...read more
Branding is about your company's name and logo at its most base level, but it should be about so much more than that. Branding also encompasses your company's reputation, especially concerning your company's reputation for meeting or exceeding your customers' needs. Marketing by using your brand ensures that potential customers hear not only what you can do for them, but how well you can do it. ...read more
Sales promotions are used to boost the sales of a product. When using a sales promotion, it is important to figure out if the sales promotion will prove to be beneficial and bring in long-term customers. It is important to know the product you are selling well, in order to provide customers with the best information. ...read more
Social media has turned the world upside down! It's useful for marketing purposes and best of all, in many cases it's free! That means that any business owner or individual can use this world-wide resource to get the word about who they are, what they stand for and to test its brand resonance on others around the world, in real time. ...read more
No matter what size your business is, growing it is an important challenge. Finding customers usually requires a substantial amount of time, money, or both. However, if you are clever enough, you can advertise your business and start attracting customers at no expense. ...read more
By dm745 at Citysearch March 27, 2012
I have used Crown Trophies over the past 6 years for both business (employee awards) and personal use (sports trophies). Often on a limited budget and very little lead time. The plaques and trophies have always turned out fabulous! I have used the Littleton and Tech locations. Everyone at both locations have been very helpful, quick to respond and friendly. I highly recommend Crown Trophies...and do to my friends and business associates! ...read more
By CathyB383 at Citysearch March 08, 2012
Have used Crown Trophy a lot for various plaques. They always look better than expected and very helpful if I've needed something quickly. ...read more
By Gotta Lovett Promotions March 16, 2011
I hope to meet you personally at Springs Spree http://ow.ly/48Djl and the Colorado Custom Motorsports Show http://ow.ly/48Dm0 ...read more
Creating a website is a whole lot more than desining a nook where your business can provide customer resource and product descriptions. In fact, it is a whole lot more. Having a reputable, updated, and informational online presence allows your organization a chance to be the first to educate consumers about benificial products and services. A clearly organized website can be leveraged in strategic ways that can give your company the edge over competitors. In today's highly technological existence with an ever growing database of users and searchers, it is critical to be updated with top notch content and formating that is easy to navigate and telling of your company's industry strength and brand reliability. This is best achieved with effective, timely, and well researched search engine optimization(SEO). ...read more
By Searchbloom Denver January 16, 2017
Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out here. This week, we want to delve into the effect email size can have on your campaign metrics and other tips to help you make sure your email marketing works for you. Be aware of the size of your email The size of an email is a factor that affects promotional email measurement variables such as open rate or click-through rate. Email size is becoming especially important as more and more subscribers are reading email on their mobile phones. Smaller emails help avoid long download times for mobile readers and keep emails from being rejected by free email programs such as Hotmail that have limits on inbox capacity. If customers can’t download your email quickly or if they’re not even receiving it, this will affect your open and click-through rates. A good rule of thumb is to keep email messages in the 50KB range to ensure that they load quickly. Stay away from using too many images as image heavy emails will almost always go over the 50KB range unless the images are extremely low quality (which we don’t recommend). As you can see in the chart below, industries across the board are well under this suggested size. Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out here. This week, we want to delve into the effect email size can have on your campaign metrics and other tips to help you make sure your email marketing works for you. Be aware of the size of your email The size of an email is a factor that affects promotional email measurement variables such as open rate or click-through rate. Email size is becoming especially important as more and more subscribers are reading email on their mobile phones. Smaller emails help avoid long download times for mobile readers and keep emails from being rejected by free email programs such as Hotmail that have limits on inbox capacity. If customers can’t download your email quickly or if they’re not even receiving it, this will affect your open and click-through rates. A good rule of thumb is to keep email messages in the 50KB range to ensure that they load quickly. Stay away from using too many images as image heavy emails will almost always go over the 50KB range unless the images are extremely low quality (which we don’t recommend). As you can see in the chart below, industries across the board are well under this suggested size. ...read more
By Automated Marketing Group December 11, 2013
There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s more important than ever to be able to understand your campaign’s metrics in order to successfully improve your email marketing.These statistics are key to understanding what works and what doesn’t in the email marketing world. Using these tactics derived from these metrics will help strengthen your marketing campaign. Email Statistics The study revealed the median open rate for emails promoting consumer products. The industry with the highest open rate is at 25.4%.That is a high number to compete with when average isn’t enough. Here are some tips that can help improve your average open rate: Offer a special or promotion for a certain time period. Emails that have a “shelf life” or have an offer that expires are more likely to be opened more than once. Send people content they want. Relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends. Create a subject line that makes people want to open the email. The first step to getting your email seen is to create a catchy subject line. One easy way to do this is by split testing. Send half of your emails with Subject Line A and the other half with Subject Line B. Then compare your open rates. Keep in mind that email open rate doesn’t accurately capture all the opens due to image blocking and a few other factors. This uncertainty means open rate cannot and should not be used as a key measurement tool. A better metric to measure the effectiveness of your campaign is the click-to-open ratio, also known as the “effective rate.” This is the ratio of unique clicks as a percentage of unique opens.It measures click-through rates as a percentage of messages opened, instead of messages delivered, meaning you will get a more accurate result of who is actually reading the email and clicking the links. If your click-to-open ratio is low, consider these two tips: Create a sense of urgency. A tactic that works particularly well for product marketers is putting limits on special offers. This encourages readers to take action quickly, increasing the likelihood that a reader will click on the link or links in your email. Remove distractions from the email.Resist the urge to use a header that includes your website navigation or multiple offers. It signals that your email doesn’t have a specific enough goal. Instead, make it a priority to include quality and relevant content that is short, sweet, and gets to the point. Stay tuned for Tuesday’s continuation of this blog where the importance of promotional email size is discussed. If you have any questions about email marketing in the meantime, contact AMG today at 303-703-8000 to speak with one of our experts, or just fill out our contact form! ...read more
By Automated Marketing Group December 11, 2013