A marketing plan can only be designed when you already have a product or service to market. Without it, there is no point devising a marketing strategy. If you have already come up with the final and market-ready version of your merchandise, the next thing you can do is to concentrate on the five P’s of marketing: product, placement, pricing, promotion and people. ...read more
Creating an advertising banner online is very simple and easy. If you decide to use a free banner generator, you can have your banner within minutes. Banner generators have several styles and backgrounds that you can use. For best results, stick with a simple and elegant banner that prospective customers will notice. ...read more
Many companies use electronic billboards to display advertisements. The content displayed on these signs is generated form a content source including an animation sequence, broadcast quality video or a group of static images. Depending on the location of the billboard sign, it may have to adhere to a list of strict display regulations. ...read more
A business brand can help to translate what a company stands for to investors, to potential customers, clients and to the general public. It's not enough for a business entity to simply advertise its products and services or to hang up a shingle. A business needs to create a brand. The brand helps to qualify what the business is all about. ...read more
More people are purchasing products and services through the Internet than ever before, so marketing to these people is essential. If you are an Internet marketer, it is important that you create an effective Internet marketing strategy to promote your product and business. ...read more
Sometimes, all it takes to get the best service is to hire the best people to do the job. If you are hoping to have an effective advertising strategy for your business, consider hiring the best advertising agencies in the United States. ...read more
Using email branding is a great strategy to draw to new and current consumers. The process includes visual branding and placing the tone of the brand through the email. Good creative emails will draw many readers. This will help the company move forward and show the quality that they have. It does not take a lot of you time when it comes to email branding, and you are accomplishing much. ...read more
In order to get a good position as an online advertising executive, you must have skills and abilities that match four very basic functions of the job. By learning a proper job description and qualifications you will be on the road to success. ...read more
Branding is important for giving customers valuable information about your personal identity and the types of services you offer. The right kind of branding will make people remember you. A brand of services gives customers an opinion of you what you offer. ...read more
Marketing is an essential part of attracting customers to a business. For a restaurant, a well-designed marketing strategy can help create a buzz and boost sales and profits. Here are steps to promote a restaurant and generate interest in the food and services offered. ...read more
Creating free radio advertising can be the key to a successful ad campaign. A radio ad can have a slogan, which is remembered and will give a local or nation wide business the boost it needs in sales. It can draw attention to a product or service that the listening audience wants to buy. Advertisers are looking for creative ways to reach the listeners. ...read more
Businesses spend thousands of dollars every year on advertising. The key to advertising is finding a way that will reach thousands of people, for a small price. Establishing a national advertising site is way to make some real money and have a successful business. ...read more
Prior to the entry of other forms of advertising like radio, TV and the Internet, print advertising was the only way one could market products and services. The earliest records of print advertising go as far back as Egyptian civilization and when historical artifacts have been found in archaeological digs, in the buried city of lost civilizations. ...read more
The way that we get our news and other important information has drastically changed over the past few years. Getting a daily paper everyday either in the morning or the late afternoon was the normal thing most people did. Today some newspapers are fighting to stay running. Advertising is important for a newspaper business. ...read more
Gender roles are reinforced through advertising every day. Through the use of subliminal messaging we are told what our roles should be as a man, woman or child. Children are taught from an early age the difference between the genders and how this affects them. ...read more
By dm745 at Citysearch March 27, 2012
I have used Crown Trophies over the past 6 years for both business (employee awards) and personal use (sports trophies). Often on a limited budget and very little lead time. The plaques and trophies have always turned out fabulous! I have used the Littleton and Tech locations. Everyone at both locations have been very helpful, quick to respond and friendly. I highly recommend Crown Trophies...and do to my friends and business associates! ...read more
By CathyB383 at Citysearch March 08, 2012
Have used Crown Trophy a lot for various plaques. They always look better than expected and very helpful if I've needed something quickly. ...read more
By Gotta Lovett Promotions March 16, 2011
I hope to meet you personally at Springs Spree http://ow.ly/48Djl and the Colorado Custom Motorsports Show http://ow.ly/48Dm0 ...read more
Creating a website is a whole lot more than desining a nook where your business can provide customer resource and product descriptions. In fact, it is a whole lot more. Having a reputable, updated, and informational online presence allows your organization a chance to be the first to educate consumers about benificial products and services. A clearly organized website can be leveraged in strategic ways that can give your company the edge over competitors. In today's highly technological existence with an ever growing database of users and searchers, it is critical to be updated with top notch content and formating that is easy to navigate and telling of your company's industry strength and brand reliability. This is best achieved with effective, timely, and well researched search engine optimization(SEO). ...read more
By Searchbloom Denver January 16, 2017
Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out here. This week, we want to delve into the effect email size can have on your campaign metrics and other tips to help you make sure your email marketing works for you. Be aware of the size of your email The size of an email is a factor that affects promotional email measurement variables such as open rate or click-through rate. Email size is becoming especially important as more and more subscribers are reading email on their mobile phones. Smaller emails help avoid long download times for mobile readers and keep emails from being rejected by free email programs such as Hotmail that have limits on inbox capacity. If customers can’t download your email quickly or if they’re not even receiving it, this will affect your open and click-through rates. A good rule of thumb is to keep email messages in the 50KB range to ensure that they load quickly. Stay away from using too many images as image heavy emails will almost always go over the 50KB range unless the images are extremely low quality (which we don’t recommend). As you can see in the chart below, industries across the board are well under this suggested size. Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out here. This week, we want to delve into the effect email size can have on your campaign metrics and other tips to help you make sure your email marketing works for you. Be aware of the size of your email The size of an email is a factor that affects promotional email measurement variables such as open rate or click-through rate. Email size is becoming especially important as more and more subscribers are reading email on their mobile phones. Smaller emails help avoid long download times for mobile readers and keep emails from being rejected by free email programs such as Hotmail that have limits on inbox capacity. If customers can’t download your email quickly or if they’re not even receiving it, this will affect your open and click-through rates. A good rule of thumb is to keep email messages in the 50KB range to ensure that they load quickly. Stay away from using too many images as image heavy emails will almost always go over the 50KB range unless the images are extremely low quality (which we don’t recommend). As you can see in the chart below, industries across the board are well under this suggested size. ...read more
By Automated Marketing Group December 11, 2013
There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s more important than ever to be able to understand your campaign’s metrics in order to successfully improve your email marketing.These statistics are key to understanding what works and what doesn’t in the email marketing world. Using these tactics derived from these metrics will help strengthen your marketing campaign. Email Statistics The study revealed the median open rate for emails promoting consumer products. The industry with the highest open rate is at 25.4%.That is a high number to compete with when average isn’t enough. Here are some tips that can help improve your average open rate: Offer a special or promotion for a certain time period. Emails that have a “shelf life” or have an offer that expires are more likely to be opened more than once. Send people content they want. Relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends. Create a subject line that makes people want to open the email. The first step to getting your email seen is to create a catchy subject line. One easy way to do this is by split testing. Send half of your emails with Subject Line A and the other half with Subject Line B. Then compare your open rates. Keep in mind that email open rate doesn’t accurately capture all the opens due to image blocking and a few other factors. This uncertainty means open rate cannot and should not be used as a key measurement tool. A better metric to measure the effectiveness of your campaign is the click-to-open ratio, also known as the “effective rate.” This is the ratio of unique clicks as a percentage of unique opens.It measures click-through rates as a percentage of messages opened, instead of messages delivered, meaning you will get a more accurate result of who is actually reading the email and clicking the links. If your click-to-open ratio is low, consider these two tips: Create a sense of urgency. A tactic that works particularly well for product marketers is putting limits on special offers. This encourages readers to take action quickly, increasing the likelihood that a reader will click on the link or links in your email. Remove distractions from the email.Resist the urge to use a header that includes your website navigation or multiple offers. It signals that your email doesn’t have a specific enough goal. Instead, make it a priority to include quality and relevant content that is short, sweet, and gets to the point. Stay tuned for Tuesday’s continuation of this blog where the importance of promotional email size is discussed. If you have any questions about email marketing in the meantime, contact AMG today at 303-703-8000 to speak with one of our experts, or just fill out our contact form! ...read more
By Automated Marketing Group December 11, 2013