The MR industry has voted for the best idea at IIeX Competition. And the winner is…UXReality app! On April 25th 2019, Lana Babii, Head of BD of CoolTool, took to the stage with a five-minute pitch at Insight Innovation startup competition 2019 in Austin.  By impressing a panel of judges which included individuals from Kantar, Dynata, Lowe's Companies, and SnackNation, Lana has got the victory with UXReality. UXRealityis an outstanding solution that represents the newest tendency in the mobile UX world. Our team aspires utilizing the power of AI, webcam eye tracking and facial coding in market research in order to modernize the industry approaches, accelerate all the research process and create brand new opportunities for both clients and researchers. The app replaces bulky and expensive usability lab by turning any smartphone into a fully-featured tool for studying user behavior as close to reality as possible. Dmitry Gaiduk, CEO at CoolTool said: "Limitations - this is what unites all existed tools for mobile user testing. Usability labs are awfully uncomfortable for using with their artificial environment of the data collection and such data is extremely hard to analyze. Different online tools, like Google analytics usually good to show consumer’s digital footprints but can’t explain WHY’s of user behavior, can’t measure either user attention or emotions. It's high time to transmit from words to actions. We put lots of effort in creating the unique and universal solution, and today I'm proud that our UXReality was found worthy of victory at IIex 2019" Organized by GreenBook, and made possible by Research Now SSI, the Insight Innovation Competition helps entrepreneurs bring their ideas for upgrading Insight Industry to life. The list of past winners includes such companies as ZappiStore, Dalia Research, Measure. Leonard Murphy, Executive Editor & Producer, GreenBook, tweeted: "Awesome and well-deserved win in a hard-fought competition" It’s an inspirational time of victories for our team! Exactly one month ago we published cheery news that theUXReality has taken the 1st place at The MarTech Award 2019. And yesterday we did it again! We are extremely proud to say that as a winner of this IIeX competition UXReality is now officially part of the market research industry innovation upgrading process. More information on the Insight Innovation Competition can be foundhere. For more information on our UXReality solution, gohere. About CoolTool CoolTool is an automated platform that allows you to track and understand what people see, think and feel beyond their conscious control. It helps marketers to build better brands, ads, products and user experiences via a holistic understanding of consumer behavior. Thanks to AI technology, CoolTool successfully integrates a survey engine with eye tracking, emotion measurement, implicit tests, and website behavior tracking. Website:https://www.cooltool.com/ Twitter:https://twitter.com/CoolToolMR About UXReality UXReality designed by CoolTool is the first solution in the world that literally turns any smartphone into a fully-featured tool for studying real user behavior. It is different by recording real users behavior on mobile using a webcam, screen, and voice recordings with an opportunity to get feedback via survey at the same time, while competitors use only mouse movements to show the behavior and it is not so representative. The UXReality app is able to "understand" what users see via gaze and eye movements tracking and what feelings a person experiences each second of the interaction. Website:https://www.uxreality.com/ Twitter:https://twitter.com/UXreality Email: hello@uxreality.com ...read more

UXRealityhas been named the Best Conversion Rate Optimization Technology of 2019 at the respected The Marketing Technology Award in New York. The solution represents the newest tendency in mobile UX world. It helps to create an awesome digital experience by seeing through users’ eyes, understanding their feelings, knowing what they say via one AI-powered app for getting mobile behavior insights. UXReality is an inclusive app for creating your own universe of user insights while interacting with mobile sites and apps. It is the first solution in the world that literally turns any smartphone into a fully-featured tool for studying user behavior as close to reality as possible. UXReality has all needed tracking features such as heatmap, gaze plot, emotions, voice, scroll and click recordings with AI-powered webcam Eye Tracking, Facial Coding, and feedback surveys. One app replaces bulky and expensive usability lab and helps to understand how people really interact with a mobile website or app by knowing what they see, think, and feel.   Dmitry Gaiduk, CEO at CoolTool said: “In 2018, more than half of all website traffic worldwide was generated through mobile devices. Tools such as Google Analytics or click-based heatmaps reveal what users already did on the website and it is not enough to get deep behavior insights. There is a need to see the website through the users’ eyes and understand their feelings to create high-quality user interfaces. Nowadays, the only solution is building a usability lab that is time and budget intensive. That’s why we’ve designed UXReality” The Marketing Technology Award involves a global community of more than 1.3 million senior digital marketers and top brands representatives. UXReality takes home the recognition of the jury presented by HubSpot, Microsoft, Pinterest, MacKinsey, SAP, etc. About Marketing Technology Award The Marketing Technology Award hosted by Scott Brinker (of chiefmartec.com, also the one who creates thosedizzying martech landscapes— up to 7000 this past year), and presented by us here at ClickZ. It involves a global community of more than 1.3 million senior digital marketers top brands representatives. In 2019 there were more than 500 entries submitted and 2,000+ people voted from top companies around the world. https://www.celebratemartech.com/ About CoolTool CoolTool is an automated platform that allows you to track and understand what people see, think and feel beyond their conscious control. It helps marketers to build better brands, ads, products and user experiences via a holistic understanding of consumer behavior. Thanks to AI technology, CoolTool successfully integrates a survey engine with eye tracking, emotion measurement, implicit tests, and website behavior tracking. Website:https://www.cooltool.com/ Twitter:https://twitter.com/CoolToolMR About UXReality UXReality designed by CoolTool is the first solution in the world that literally turns any smartphone into a fully-featured tool for studying real user behavior. It is different by recording real users behavior on mobile using a webcam, screen, and voice recordings with an opportunity to get feedback via survey at the same time, while competitors use only mouse movements to show the behavior and it is not so representative. The UXReality app is able to "understand" what users see via gaze and eye movements tracking and what feelings a person experiences each second of the interaction. Website:https://www.uxreality.com/ Twitter:https://twitter.com/UXreality Email: hello@uxreality.com ...read more

From now you are able to get both conscious and nonconscious consumer measurements anywhere and anytime.CoolTool* has launched the real-time direct access to respondents (called ‘online panels’ in the research world). Connect respondents online Potential and existing customers ready to provide their responses to neuro-tests you conduct (ad testing, website testing, etc.) or questions you ask (survey, polls, etc.) are always just several clicks away. Regardless what you test – package design, video materials, advertisements, product concept, customer satisfaction and engagement, etc. – you’ll get quick and reliable answers and insights on the same day. If you are going to conduct eye tracking or emotion measurement studies, you can just specify that a webcam is required for each respondent. Easily choose country, location, region, age, gender and set any additional targeting criteria. You can start immediately after setting up the criteria or save the pattern for later usage. ✓     Set your target audience ✓     Specify additional criteria ✓     Get your results in 24 hours Unique quality control No “speeders” and “straight-liners” anymore. Sit back and relax, you will get only high-quality responses. CoolTool uses unique smart algorithms based on Artificial Intelligence to identify and exclude poor or bad-quality answers. The quality control system evaluates the completion of the questionnaire by each respondent in the context of three criteria: Completion speed, Matrix patterns, and Open answers. You won't pay for unreliable answers. Get comprehensive neuromarketing insights faster and easier than ever.  ✓     Easy set-up process ✓     Innovative approach to data quality ✓     Reasonable price Contact person: Anna Konovodova, Head of Marketing ann@cooltool.com| +1 415 835 9433 ______ *CoolToolis the powerful automated neuromarketing platform that allows anybody to get reliable consumer insights in several hours and without a scientific background. The platform incorporates the very best of traditional survey-based research and nonconscious measurement tools. All neuromarketing technologies are fully integrated into the survey engine that allows you to get conscious and nonconscious measurements at the same time and easily cross-analyze all data. No special knowledge. Everything is at hand. All is automated. ...read more

CoolTool* is a unique automated neuromarketing platform expanding the opportunities of neuromarketing research to a previously unimaginable extent. Recently the company has developed and launched the beta version of unique webcam-based eye tracking running on Artificial Intelligence technology. The AI powered eye tracking ensures a high precision of results and opens new opportunities for eye tracking research.  Surprises webcam-based eye tracking brings First of all, the considerably high accuracy of results, followed by the unprecedented speed of the tool adjustment and usage, as well as wider possibilities now available for everyone. Webcam-based eye tracking is perfectly suitable for testing of communication materials – videos, static advertising, product visibility on a shelf, and website mockups. From now on eye tracking will be accessible not only for digital and professional research agencies, but for mass usage by marketers, advertisers, designers, as well as all other actors who need consumer insights fast and affordable in terms of time and resources. Ultimate advantages of webcam-based eye tracking ●       The possibility to cover a wide audience immediately (you, as well as the respondents, don’t need any hardware as it’s an online solution).  ●       There is no need to equip a lab and invite people into one room to participate in the test as it always used to be.  ●       Respondents can take these tests regardless of their location – from the computer, laptop or from a smartphone.  ●       Respondents don’t have to install any kind of software. ●       With the turned on webcam, you can conduct eye tracking and emotion measurement tests simultaneously, which is very important for the comprehensive testing of video advertising. ●       You can use any webcam (inbuilt or external, though the better the resolution of the webcam, the more accurate the results). ●       In case you don’t have respondents, you can use the CoolTool service to gain direct access to respondents from all over the world (online panels). Current limitations within the beta version ●       Results will be better if the respondent doesn’t move much in front of the camera during the calibration procedure and the test itself. ●       If the test is conducted on a smartphone, it should be fixed in the relatively stable position to achieve an ultimate precision of the results. ●       Testing of very detailed material (videos and images with small details, a shelf with many products, etc.) can suffer from a slightly reduced accuracy of results. The CoolTool team continues to work on the improvement of its technology and strives to launch the most high-precision eye-tracking technology in the world in the nearest possible future. The company would appreciate hearing any feedback from users and calls to test their webcam-based eye tracking with a free account. ...read more

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The Implicit Priming Test designed by CoolTool is a technology for capturing and identifying the unconscious reactions to external stimuli. It’s a fully automated test that allows anybody (not only professional researchers) to determine people's preferences, stereotypes, and prejudices.  People can associate a brand or person with negativity even without being actively aware of it. While participating in surveys they may say they like it (because they think they like it). But in the real world, they wouldn't buy or use the brand. The reason for such behavior is hidden in the subconscious.  How Implicit Priming Test works  Research showed that when we unconsciously agree with something, we respond within milliseconds. And if something contradicts our perception of things, we need time to think of the answer. Our automated IPT is built on this fact. The system compares the speed of response provision with the combination of objects and various statements or characteristics to conclude which characteristic (beautiful, stylish, desirable, very expensive, useless, etc.) is associated more with Object A or Object B (seeour infographic to find out more).  What can you test IPT allows you to find out hidden attitudes towards many things: photos of politicians, celebrities, TV presenters, actors, brands’ names, logos, symbols, color patterns, products’ names, packaging, international images of countries, etc. But it’s necessary to remember one thing. All the tested objects should be under the same conditions: you cannot test well-known and unknown objects together. When to use Implicit Priming Test The Implicit Priming Test suits best when there is a high risk of false information being provided or the intentional concealing of real thoughts and opinions by respondents, or when there is an assumption that respondents have biased attitudes to the tested object (product, company, person, etc.).  Approaches used in IPT The Implicit Priming Test is a subset of IRT approach (Implicit Reaction Time) that combines elements of the Semantic Priming Task and the Implicit Association Test. Semantic Priming Task (SPT) - an easy to conduct, flexible test but with too simple a methodology. It gives only superficial conclusions about the preferences of respondents. At the same time, Implicit Association Test (IAT) gives excellent results but too 'scientific' a methodology. It takes a lot of time and can make respondents tired. The Implicit Priming Test designed by CoolTool combines the elements of understandable SPT and sophisticated IAT. Thanks to this fact, it suits marketing and research needs: · it is easily adjustable, · isn’t boring for respondents, · it allows you to segment the audience in the report according to their attitude towards the objects.  IPT allows you to find consumers insights at a deep, subconscious level to predict their behavior more accurately than ever. Define who or what is real "people’s choice."    Set up your first implicit priming test right now. Register a free account at CoolTool and start revealing people's hidden preferences or stereotypes. ...read more

Measuring emotions in browser allows to get more accurate research data than in a controlled test environment. Respondents complete surveys not in laboratories but in settings which are normal and comfortable for them – in places where they come across standard advertising as well. In CoolTool solution for neuromarketing research NeuroLab, the emotion measurement tool was always integrated directly into a professional survey, enabling researchers to obtain better insights and now it allows measuring emotions in browser as well.  What does it mean? This ability of measuring emotions in browser has two major advantages: you don’t need an application to measure emotions (only a webcam) you can carry out emotion measurement using mobile devices. Conduct emotion measurement tests twice as fast without an application: just create a survey, upload the required materials and proceed to data collecting. The only requirement which respondents should meet – having their device (laptop or smartphone) equipped with a camera. You can get access to respondents and measure their emotions during the testing just by sending a link for the survey directly to: e-mails of respondents/customers (you can upload your own contact list to the system); members of respondents’ panels; subscribers in the social media. What are the main benefits for respondents, agencies, and clients? For respondents: they can complete tests from both a mobile device or a laptop wherever they want. For agencies: it’s easier to reach out to respondents as well as collect the data faster, as there is no need for them to install the application. For clients: benefit from more accurate research data, as respondents complete surveys not in laboratories but in settings which are ordinary for them – in places where they come across standard advertising as well. Furthermore, this technology is currently free of charge for the CoolTool clients. No Neurolab credits (conventional units of accounting for the number of projects implemented with the application of neuromarketing technologies) will be charged from your CoolTool account. Emotion measurement with the application of Neurolab app will be also available and relevant fees will be charged in accordance with your subscription plan.  How does it work? Currently, this tool is compatible with the following internet browsers: Chrome, Opera, Microsoft Edge and Firefox. We guarantee the high quality of the collected data if you follow a number of simple rules: Have a functioning camera (integrated into the device, or any other web-camera connected to the computer); the premises where the test is conducted should be well-lit, but no direct sunshine should penetrate the test area;  the face of the respondent should be located in the center of the frame. The team of CoolTool developers will continue working in this direction, aiming at presenting a full-fledged eye tracking tool for browsers in the nearest future.  ...read more

Read More:Top Ecommerce Trends 2017 [Infographic] ...read more

How come you can run an eye tracking test in under 30 minutes? Here is how I did it using my CoolTool account. First, I created a project and uploaded a picture I wanted to test to my questionnaire. My goal was pretty simple - I wanted to see, which word out of these 8 would attract the most attention. I have defined my 8 Areas of Interest (Fame, Money, Success, Glory, Love, Power, Happiness, Authority), so I can get statistics on each one of them.  I launched an eye tracking data collector and sent a link to 10 people asking them to participate in my test. And here is what I got in my automated report. "Power" turned out to be the most popular word out of eight. "Love" and "Authority" take the second and the third place respectively.  The Gazeplot told me that people looked at "Glory" first and then switched to Fame and Money.  Gazeplot    I spent 10 minutes on preparing the test 15 minutes on collecting responses - about 1 minute per respondent 5 minutes on installing a NeuroLab App that is necessary for collecting responses  $0 since at CoolTool I can run a project that has under 10 respondents, for free Can you bit my 30 minutes record? :)  Of course, I did not enable rotation/randomization for theses words, which can compromise results. However, It can be easily fixed if I enable Randomization in my questionnaire and then run a test again. Now, when I think about it...I probably will do that, for the next holiday :)  The Step-by-step Guide How to Make the Similar Project 1. Create free account 2. Create your first project 3. Press Questionnaire button in a top menu 4. Choose the type of your future questions 5. Choose what you're going to test in Neurolab tests section below the types of questions 6. Upload the image to test 7. Come back to a top menu and apply the particular design of your questionnaire 8. Collect responses with eye tracker if you have it or just measure the emotions with the webcam of your laptop without any additional hardware 9. Look how results on every respondent looks like in Process data 10. Get an automatically created report and that's it - you've done your research Do you have an interesting idea for testing? Your free account is waiting for you here.   ...read more

Independent, fast, cheap - these are the components of the modern research. What does modern research mean? It is an approach, which includes flexible processes, convenient tools and automated data analysis. Let's see how to be a PRO in the market research industry today. What does it mean to conduct research “like a PRO”? It means being driven by 3 notions we’ve mentioned above - “independence, pace, affordability”. You can call research “modern” only if you conduct it yourself, within reasonable time frame and at an adequate price. Modern researchers don’t spend more on research. Guess why? Now everything changes so quickly that you can’t afford to make big investments in something that might or might not give your ROI in a long run. Why is it appropriate to conduct research on your own? Let's recall a couple of issues, which you usually face when ordering research at the agency: • Credibility concerns – you can never be 100% sure whether the research service provider is diligent enough to ensure high data quality. • Communication – conducting research via service provider always entails communication issues making the process lengthy and cumbersome. • Price – money is always an issue, so when investing in research you want to obtain high ROI and useful data. Believe it or not, you can achieve that faster conducting research with self-service tools. Today there are enough market research tools and software that allow small and medium-sized companies to completely forget about these issues and easily become a research PRO. Why will you definitely switch to “rely-on-yourself” type of research at some point? Permanent analysis of consumer behavior and ongoing assessment of our decision-making process are vital for the permanent review of marketing strategies. It’s crucial to constantly update and adjust your marketing approaches. Tricks that worked several months ago may hamper your sales today. It gets harder for marketers to catch and retain consumer attention. It is highly important to obtain and analyze feedback from your consumers as well as potential consumers on a permanent basis. By delegating the collection and analysis of data to agencies you lose the advantage of being flexible and well-informed in your marketing decisions. Take this into consideration next time you need to gather consumer insights and act on them. Supervise research processes in order to make them fast and effective. Conduct research quickly, apply the results immediately. Do it like a PRO, Bro! ...read more

Automationis driving marketing forward, automation is the future of market research ... You've heard this so many times in so many ways that you probably grew tired of hearing it. Lots of fuss about automation, but very little background or explanation on what it can actually mean for us, marketing managers and market researchers. So what are the origins of this 'wave' and why we should pay any attention to it? The Opportunity to Grow The automation of research through innovation, through technology, is inevitable because only technologies allow for a fast growth. ESOMAR report and GRIT report, both indicate automation as a key factor in driving our industry forward. 45% of work activities could be automated by technology, according to McKinsey Consulting report. We all want things to be done easy, fast and simple, preferably in one click.  And there is no reason for it to be any different when it comes to research. The Solution Everyone Is Searching For The popularity of topics on automation has been increasing since 2012. The topic of automation excites people as much as it confuses them. How to adopt automation? When? Which problems can automation solve? Which problems can it cause? We want to use it but we still don’t understand, which solution would fit us best. Yet, if approached correctly automation can:  • Save time you spent on research  • Increase your efficiency • Eliminate routine processes and encourage you to acquire new skills  • Simplify data collection and analysis The Insights Every Marketer Needs The automation can convey the experience and knowledge of large companies to small businesses. Automation allows all, rather than few companies to gather valuable insights. For example, when Google AdWords were released, companies of all sizes could benefit from sophisticated yet easy to use tools. Consequently, major players in advertising industry had to change their approach to advertising along with their pricing. The same thing will happen to market research players. So… Which part of your work would you like to automate? ...read more

NeuroLab is the most effective and affordable neuromarketing solution for marketers and researchers. It combines 4 neuromarketing tools in one solution.   Neurolab Transforms Impersonal Data to Useful Insights   NeuroLab combines best of traditional research methods and neuromarketing solutions. It includes eye tracking, EEG, emotions measurement and mouse tracking technologies and incorporates them into a professional survey. This way NeuroLab allows to collect and cross analyze self-reported data from surveys with behavioral data. All data is delivered in form of vivid visualizations - charts, graphs, videos - it is easy to interpret and to apply. This solution serves the main goal of marketers - understand how customers make a decision.   Fans of automation will find this solution really convenient as results are delivered in a real time in form of automated reports.   The solution includes 5 tools for gathering insights   NeuroLab includes the following hi-tech and traditional solutions:   1.         Eye Tracking via sensor bar 2.         EEG (Brain Activity) via non-invasive headset 3.         Emotions Measurement via webcam 5.         Mouse Tracking via computer mouse or trackpad   You can use these tools separately AND together. It is recommended to use them simultaneously to compare the results from different sources and see the full picture.   What can be tested with NeuroLab?   1. Videos\Commercials 2. Website UI\UX 3. Printed, Outdoor&Online Advertisement Layouts 4. Product Design & Packaging 5. Product Shelf Placement   Perks which you will appreciate   ·         You can add your own contact list or find respondents from multiple panel providers ·         All data is visualized and easy to interpret ·         Multiple Areas of Interest can be set up to get statistics on particular object (logo, slogan, button, etc.) ·         Raw data can be exported to SPSS or Excel ·         Results are delivered in automated reports ·         Reports can be downloaded in fully editable PPT or PDF ·         Sharing options can be enabled at any stage of project creation ·         White labeling is available for client presentations    About CoolTool   CoolTool is a collaboration platform for those who seek research services and research gurus, who can provide these services. More so, CoolTool provides its users with a unique set of tools for conducting professional survey research, fast and simple. One of such tools is NeuroLab - the combination of eye tracking, emotions measurement, EEG and mouse tracking solutions. CoolTool is the most affordable platform for conducting research yourself and collaborating with those, who can help you with your projects. ...read more

Why is there so much fuss about neuromarketing? It is a hard yet inspiring decision to adopt ultimately a new and different way of data collection. Especially when there are so many contradictory thoughts on neuromarketing solutions. Nonetheless, as technology becomes more affordable more advocates of neuromarketing emerge.  Today many of our clients use neuromarketing tools in their research. However, before becoming our clients they were quite skeptical and unsure if they can trust biometric research and how they can use data obtained from it. We have learned that many of the fears our clients had were based on myths they heard or read online. So we have decided to bust the most common myths about neuromarketing to help you to be more informed in your decision whether to use biometric research or not. FREE PDF:https://cooltool.com/blog/busted-7-myths-about-neuromarketing-download-pdf- ...read more

CyberCraft is an innovative and dynamic software development, outsourcing and consulting company. We have proven success and experience in building Dedicated Development Teams of different sizes for our international customers. Our main mission at CyberCraft is to create productive nearshore and offshore software development teams adjusted to the client’s needs. The founders of CyberCraft have over 30 years of combined experience with information technology, project management, and human resources staffing. We are a stable and reliable company with a well-established reputation and a number of successfully implemented projects for our customers in various industry verticals like financial services, information services and data technology. CyberCraft is your trusted IT outsourcing partner that will bring your business to another level by taking care of all your IT staffing needs, while you stay focused on your strategic goals. Expand your business in a simple, quick and cost-effective way with CyberCraft! ...read more

Jerry Rice recently was inducted into the NFL Hall of Fame. As I listened to his acceptance speech, the following lines really stood out: "I'm here to tell you that the fear of failure is the engine that has driven me throughout my entire life." "But if I have a single regret about my career standing here today, it's that I never took the time to enjoy it. I swear to God, this is true because I was always working. Right after the season, whether we won the Super Bowl or not, I would take two weeks off and go right back to training. The doubts, the struggles is who I am, and I wonder if I would have been as successful without them." I am a big fan of Jerry Rice and never knew that that the fear of failure motivated him to great success. His story begs the question about the costs and benefits of what motivates us. Sometimes we are motivated by positive forces like a dream, while other times it is to avoid something painful. In either case, it is good to think about both the negative AND positive consequences for our decisions and actions. Jerry Rice is one of the greatest football players of all time but would you want to sacrifice the enjoyment of playing to obtain this goal? So during one's quarterlife crisis, it is good to reflect on the sacrifices and consequences for obtaining your goal because it may shift the way you want to go about it. Read full story atkirkakahoshi.com ...read more