Whether you are a large thriving corporation or a small business just starting out, you must brand your company in order to sell your products or gain clients. Since an inaccurate or vague branding can do so much damage to your company, it is important to know why branding your business is vital. ...read more
Various laws on job advertising have been established to ensure that all people in a society have equal access to jobs. Employers must abide by specific laws during the hiring process. For example, announcing in an employment ad that only certain age groups, cultures or races may apply is deemed illegal. ...read more
Google AdSense is a way for frequent bloggers to make some extra money. Bloggers are able to select and display ads which fit the topic of their blog, and, when followers of the blog click on the displayed ads, the blogger gains a small profit. Installing Google AdSense into a blog can be done easily through links on the blog. ...read more
Advertising and marketing can bring business and interest your way. There are strategies to help a person learn how to choose and use artwork for a newspaper advertisement. Some knowledge of graphic design can improve your ad's success in garnering interest. There are some tips to picking and designing the perfect ad to entice consumers to take notice. Choose artwork that helps make the printed copy stand out. Know the space and other requirement details. ...read more
A business owner who wants to grow the company may want to hire an advertising agency. Researching different ad agencies will help the business owner find one that can create a solid strategy. The owner will need to work closely with the agency on a regular basis to decide the best advertising methods to use. ...read more
Google Adsense in a pay per click program that is used by small business Internet site owners. It has taken over the Internet, as many Internet site owners use it to make extra money. As long as you have access the Internet and an active website you can use Google Adsense. ...read more
Google Adsense is a advertising program that allows users to place an advertisement on their websites by including special code on their site. The advertisements contain either images or texts that are relevant to the specific websites. Every time someone clicks on the advertisements, you will earn revenue. ...read more
Google AdSense encompasses a channels feature to maximize and allow you to keep track of your earnings in a better way. Channels serve two purposes: to place an ad that lets you keep track of your earnings for the specific ad as well as enable an advertiser to target a specific channel to letting the advertiser know where the ad will be featured. ...read more
If you have a service or product to sell, it might behoove you to hire an advertising agency. An ad agency that works with your customer base or that creates ads in the style you want can help grow your business. ...read more
Direct marketing is a process that many companies use to help them generate leads. With the advancements in technology, there are numerous ways to do so including email, phone, smartphones and the Internet. However, direct marketing can only be effective if it is well thought out. ...read more
Promoting a product is very important to get it noticed. It doesn't matter how good a product is if people don't know about it. A well planned promotion can greatly help a products value. There are many ways companies promote their products. ...read more
Branding is about your company's name and logo at its most base level, but it should be about so much more than that. Branding also encompasses your company's reputation, especially concerning your company's reputation for meeting or exceeding your customers' needs. Marketing by using your brand ensures that potential customers hear not only what you can do for them, but how well you can do it. ...read more
Sales promotions are used to boost the sales of a product. When using a sales promotion, it is important to figure out if the sales promotion will prove to be beneficial and bring in long-term customers. It is important to know the product you are selling well, in order to provide customers with the best information. ...read more
Social media has turned the world upside down! It's useful for marketing purposes and best of all, in many cases it's free! That means that any business owner or individual can use this world-wide resource to get the word about who they are, what they stand for and to test its brand resonance on others around the world, in real time. ...read more
No matter what size your business is, growing it is an important challenge. Finding customers usually requires a substantial amount of time, money, or both. However, if you are clever enough, you can advertise your business and start attracting customers at no expense. ...read more
By GrendaNHM February 24, 2016
eMaximize handles our web, seo, ppc, social media and anything else needed. Max and his team are incredibly responsive and knowledgeable which is refreshing. I highly recommend! ...read more
By Grow Plumbing May 12, 2014
We have been working with them for years and they perform. The numbers tell the story! ...read more
By Grow Plumbing February 21, 2013
Great company...been working with them for the past couple of years. ...read more
Running your own local business is rewarding, exciting&motivating. It can also be a huge time sucker in the sense that you often engage in too much DIY activity. One of those activities is marketing. It either falls to the way side or like many local businesses, you delegate to your web programmer who is not interested or lacks the skills to be effective. Whether you are managing a hotel, medical practice, automotive shop or law firm,digital marketing for a local business is critical to its branding, revenue and ultimately success. Well you are in luck because we are going to provide you withthree digital marketing activities that every small business must do in order to compete in 2015. GO BIG, GO MOBILE OR GO HOME - Many businesses had their website built 3-4 years ago and may even had a mobile "retrofit" recently. That may not be enough. In the last few years the term"responsive design" has emerged. This is a technique to build your website so that it checks the size of the device before it loads images and content. This way you only build one website and its works for desktop, tablet & mobile. The antiquated strategy was to build two separate sites, one for desktop (abc-hotel.com) and one for mobile (m.abc-hotel.com). This is no longer necessary or effective. In April 2015 Google announced they will alter their ranking algorithm to give preference in ranking to all sites that were built with responsive design. Go mobile or your site will slip in the rankings, its that simple. CLAIM YOUR REAL ESTATE You should be checking to see how your business looks on the web, this includes Google (& Bing) map results. If you have a brick and mortar business with a physical location then Google has already created a map listing. The problem is that this map listing looks like this. You need to access your business listing and claim it. Then you update the listing with correct contact information, location, description and services. This is no different than your Facebook business page in fact its Google's competitor to that page, except this is what shows on Google Maps for your business and often mobile devices in search results. If you take away nothing else, understand that if you want to rank higher in Google, use should probably use their products. HIT ME ONE TIME SEO MASTER! The third, bare minimum, digital marketing task you should perform for your business is On-Page SEO. Do this at least one time. Contact a reputable digital marketing agency and have them modify your website to make search engine friendly. This should cost you about $800-1000 and will pay dividends in terms of organic visibility. They will talk with you about your core services and make sure you can be found online when people search for them. SEO is a tireless beast if you want to stay at the forefront of search results and it should be done monthly. However, if you are not willing to have monthly services then get this done to your site at least one time. Thank You For Reading! ...read more
By eMaximize June 09, 2015
Mobile Friendly Website? Why You Need One? Local Search Engine Marketing Firm Manahttan Beach Did you know:--> There are almost 5 times more mobile devices than there are computers. --> Text messages have a 95% read-rate, and are read in an average of 4 minutes.--> 400,000 Google Android Activations Daily (every day) Yes, your current website is probably available on a cell phone, but is it user friendly? Can people find what they are looking for? Is the print tiny with tiny pictures and is it impossible to click navigation? A mobile version will improve this experience and a mobile website is easier to drive sales leads and product sales. Across broad business categories, conversion rates are higher on mobile devices compared to computers.Examples Tracking Mobile Website VisitorsHow do I see how many visitors are visiting my website from an iPhone, Android, iPad, Blackberry? Good questions, simple answer and we have created a list of steps below. Also, we have taken this question one step further. We have created a presentation and a video tutorial to help you answer the following question. How many conversions (leads or sales) I am receiving from mobile devices? Watch the tutorial below or watch the video tutorials. By the way, if you do not have Google Analytics installed,click hereand we will install it for your for free. How To View Your Mobile Website Visitors1. Login to your Google Analytics account2. On left navigation, click on ‘visitors’3. Click ‘mobile’, then click ‘mobile devices’ How to track mobile website visits using Google AnalyticsView more presentations from WSI We Simplify the InternetClick Here or image below to watch YouTube Tutotial of the above presentation! What Next!Buy A Mobile Friendly Formatted Website - Contact us today and get a free quote 310-909-8835.More ExamplesPlease share this post by using the button below, add a comment below, and/or subscribe to our RSS Feed. ...read more
By WSI Quality Solutions July 05, 2011
Do You Want To Learn More About SEO? We have compiled the top three resources! OK, I have been in the SEO and paid search marketing field for over 10 years. I have owned a search engine marketing and internet advertising firm for the past 4 years. Does that make me an SEO expert? Maybe, depending upon the audience or maybe not, depending upon the audience. The SEO landscape changes every day. Learn SEO - Download Now! The top three search and social resources are listed below and available for PDF download. This is a lot of content, if you want the cliff notes you can call me and I can explain over 500 combined pages in three or four (links, social media interactions, and content) simple to understand sentences.Download SEO Learning GuideHere! ...read more
By WSI Quality Solutions May 07, 2011