Whether you are a large thriving corporation or a small business just starting out, you must brand your company in order to sell your products or gain clients. Since an inaccurate or vague branding can do so much damage to your company, it is important to know why branding your business is vital. ...read more
Various laws on job advertising have been established to ensure that all people in a society have equal access to jobs. Employers must abide by specific laws during the hiring process. For example, announcing in an employment ad that only certain age groups, cultures or races may apply is deemed illegal. ...read more
Google AdSense is a way for frequent bloggers to make some extra money. Bloggers are able to select and display ads which fit the topic of their blog, and, when followers of the blog click on the displayed ads, the blogger gains a small profit. Installing Google AdSense into a blog can be done easily through links on the blog. ...read more
Advertising and marketing can bring business and interest your way. There are strategies to help a person learn how to choose and use artwork for a newspaper advertisement. Some knowledge of graphic design can improve your ad's success in garnering interest. There are some tips to picking and designing the perfect ad to entice consumers to take notice. Choose artwork that helps make the printed copy stand out. Know the space and other requirement details. ...read more
A business owner who wants to grow the company may want to hire an advertising agency. Researching different ad agencies will help the business owner find one that can create a solid strategy. The owner will need to work closely with the agency on a regular basis to decide the best advertising methods to use. ...read more
Google Adsense in a pay per click program that is used by small business Internet site owners. It has taken over the Internet, as many Internet site owners use it to make extra money. As long as you have access the Internet and an active website you can use Google Adsense. ...read more
Google Adsense is a advertising program that allows users to place an advertisement on their websites by including special code on their site. The advertisements contain either images or texts that are relevant to the specific websites. Every time someone clicks on the advertisements, you will earn revenue. ...read more
Google AdSense encompasses a channels feature to maximize and allow you to keep track of your earnings in a better way. Channels serve two purposes: to place an ad that lets you keep track of your earnings for the specific ad as well as enable an advertiser to target a specific channel to letting the advertiser know where the ad will be featured. ...read more
If you have a service or product to sell, it might behoove you to hire an advertising agency. An ad agency that works with your customer base or that creates ads in the style you want can help grow your business. ...read more
Direct marketing is a process that many companies use to help them generate leads. With the advancements in technology, there are numerous ways to do so including email, phone, smartphones and the Internet. However, direct marketing can only be effective if it is well thought out. ...read more
Promoting a product is very important to get it noticed. It doesn't matter how good a product is if people don't know about it. A well planned promotion can greatly help a products value. There are many ways companies promote their products. ...read more
Branding is about your company's name and logo at its most base level, but it should be about so much more than that. Branding also encompasses your company's reputation, especially concerning your company's reputation for meeting or exceeding your customers' needs. Marketing by using your brand ensures that potential customers hear not only what you can do for them, but how well you can do it. ...read more
Sales promotions are used to boost the sales of a product. When using a sales promotion, it is important to figure out if the sales promotion will prove to be beneficial and bring in long-term customers. It is important to know the product you are selling well, in order to provide customers with the best information. ...read more
Social media has turned the world upside down! It's useful for marketing purposes and best of all, in many cases it's free! That means that any business owner or individual can use this world-wide resource to get the word about who they are, what they stand for and to test its brand resonance on others around the world, in real time. ...read more
No matter what size your business is, growing it is an important challenge. Finding customers usually requires a substantial amount of time, money, or both. However, if you are clever enough, you can advertise your business and start attracting customers at no expense. ...read more
By hilariki at Citysearch May 12, 2010
I love the Hi Sign! This is a family business, and I've been using them for 10 years. We are about to order some more signage. They have never been anything but professional to me, and they've always been on time, even cheerfully working with a few of my insanely tight deadlines. ...read more
By Heidi L. at Judy's Book September 09, 2005
If you have a retail store, you need a sign. This place has alot of options as far as font, sizes go. They will show you all alternatives if you want before they make the sign. This way you can make sure you picked the right one without ... ...read more
Every company wants more press, but not all of them properly earn it. As a public relations consultant, I never spam members of the press with wasteful pitches, impersonal requests, or blatant attempts to sell product through weak press releases. For these reasons, I have a great track record for getting genuine newsworthy stories published for my clients. Here are a few tips on better managing your company’s PR strategy: Be Interesting: So many companies want more press than they deserve. The fact is, many businesses simply are not interesting enough to warrant attention from journalists. After all, the press is trying to serve readers with compelling content – we can’t be boring here. My advice is to look hard at what is truly compelling about your company and don’t use PR simply as a means to sell more product. Google Alerts: Forget costly clippings services to measure your press reach. A free Google Alert account is all you need. With Google Alerts, you receive an email every time your company is mentioned on the web along with a link to the article. Easy. Tell great stories: Journalists didn’t learn their craft so they can pitch your products and services to readers. Respect the fact that journalist are amazing storytellers. Be honest and open when sharing your story. Don’t be too self promotional. Don’t be afraid of admitting your flaws – every business has them. By doing this, you will find that journalist have a great respect for your business and will be more likely to write about you. ...read more
By EIM Marketing & Public Relations April 24, 2015