How to Start Bookstores

To start a bookstore, begin with a business plan. For best results, start by clarifying your vision for the stores. Determine the ideal locations, as well as how you will go about funding the purchase of the books, staffing and overhead costs.    

1. Create a business plan for your bookstores. Include your bookstore goals, financial needs, marketing plans and target audience.

2. Identify a location. Your bookstores may be located strictly online or have physical locations. Keep key factors in mind when choosing a location. For example, bookstores targeting college students should be located near a college or dorm, at least near a popular college hang out spot.

3. Determine the types of books to stock. Nonfiction, fiction and academic books are just a few options. You might have a large variety of books or focuses only on a small niche of subjects.

4. Decide how you will fund you bookstores. This may be a startup using your savings, or it may be a large investment requiring funds from venture capitalists. Map out a financial plan that allows you to build your business.

5. Research book suppliers. You might buy directly from publishers or in the case of a used bookstore, rely on members of a community who regularly donate or sell their books for low prices.

6. Hire knowledgeable staff. Look for employees who are avid readers and have specialized knowledge in the types of books you will sell.

7. Start a marketing campaign. Start by establishing a bookstore brand with its own logo and marketing materials. Create a company website. Set up booths at local fairs and advertise your company online. Offer discounts to attract customers.