In today's market we are all trying to recoup what has been lost or trying to stay a float and we work so hard to make an extra sale, pick the right advertising or become completely obsessed with making more profits that we sometimes loose sight of the basics, training, processes and making sure our fixed costs are as low as the can be.  All three go hand in hand and I woul like to share a story with you.  The other night my daughter, who is 13 and on the school dance team, went to the dance store to buy her a new costume.  After fighting over what she wanted and I wanted her to wear, we proceeded to the checkout counter to pay for for what she wanted.  I gave the clerk my debit card and paid close attention to how she swiped the card and what she asked me to do next.  Maybe this is because I own a national direct sales company that sells merchant services programs and solutions or maybe because if it were my business, I would want to make sure I wasn't waisting money.  The clerk ran my card and handed me my receipt to sign.  I looked at my daughter, whose face is turnign red as she knows what is about to happen.  I asked the cashier "why didn't you ask me to input my pin number?" "I don't know" she replied.  "Did you know that every time you get a customer to input their pin number your owner pays more for that transaction?" I asked the girl.  "No no one ever told me that!"  By now my daughter was practicaly pulling me out of the store.  Every time I go into a store I watch and out of 100 times, maybe 5 times I am asked "is that debit or credit?" and they actually get my pin number.  If your current merchant company has not shared this information with you or has not provided continuous training to your employess then you shuold chek out VI-Tel Business Solutions.  We are a national merchant services company that prides itself in the lowest rates in the industry but also delivering the right information to our clients so they don't pay any more than they have too!  For more infomration about our program please emailjames@vitelwireless.comor go towww.vitelbusinesssolutions.com. We will provide a complete cost analysis and tell you if you are not only paying to much, but if your card processes are earning you the lowest rates!  Stop loosing your hard earned money!Our program has free equipment, no upfront costs, free system set ups, free equipment upgrades. Our rates are .35% over interchange for every transaction, everytime! ...read more