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Business meetings with new or potential clients is your first impression is very important! Making a lasting good and professional impression can make or break a deal. Although you can’t stop people from making snap judgments about you, you can always influence those judgments to work in your favor. So how do you have them make positive impression of you and encourage them to trust you?  If you want to look professional and polished in front of people, its time you get your own presentation portfolio. We have a few ideas to help you create the professional portfolio you need to serve as your representation. If you can do this effectively, you will be able to develop long lasting relationships with them and it will even result in a sales and repeat purchases.     So, if you are attending meetings, conferences, and other business events, what is the best way to make a good first impression? One good marketing material you can invest in is a presentation portfolio. Presentation portfolios when designed well, will give you a competitive edge against other business. They will allow you to give your customers and prospects something they can take home with them. If your presentation is able to make an immediate impact to your prospects, the more they are likely to keep it, which will help them remember you. If elegantly designed, the folder will serve as a subtle marketing tool that will impress your customers and prospects. So what should you consider when designing a presentation portfolio?     It’s important to consider the size and shape of your presentation. You can go for a unique shape that will add to the visual impact of your folder. Use a unique material for your cover. For instance, try a premium leather cover or a linen cover for a professional yet unique look. Linen has a traditional texture will give you a classic presentation or a leather texture is the perfect solution for a more business professional presentation. Looking for a more customized cover? A pouch cover is an excellent way to easily customize your hardcover just simply print out your desired image for the cover, insert and run through a pouch laminator. Look into Metalbind’s Premium Leather covers and channels by Masterbind.   Full color HD printing is always a great way to brighten up your Cover. Attractive colors never fail to capture client’s attention and vibrant and impressive colors to make your folder visually appealing. You can also opt to digitally print your logo or brand on the cover of your presentation, this can help capture your potential customers or clients eye better and help keep your brand in their minds afterwards.   The outside of your portfolio is important, but so is the content inside your presentation! Make sure that what you are giving your clients and customers is informative, easy to read, and on a nice set of stock paper. Create tabs to section off your presentation and make it easy for them to guide though. Create an experience that helps lead your customers and potential clients towards your business and brand to show them that you have the professional quality that they are looking for. To create the professional look and excellent quality you are trying to achieve; try having your pages and inserts printed at a Minute Man Press or an Alpha Graphics Printer. Do something unique with your portfolio and it will surely help make a creative, attractive, and professional presentation for a lasting impression. Remember that a visually appealing folder can make the difference between a sale and bankruptcy, so make sure that you folder gives you the best first impression you can ever have.       ...read more