Top articles for Publishing

About Flyer Printing Services

About Flyer Printing Services

Printing flyers has never been easier than it is today. With the rise of Internet print shops, local printers now have more competition. This keeps prices low even as quality improves. If you need flyers printed, there are several things you should know.   ...read more

About Postcard Printing

About Postcard Printing

The printing of customized postcards has become a popular alternative to buying individual or packages of pre-made cards that may not always achieve the ideal message or images an individual may wish to use. Many options are available to anyone looking to create a perfect postcard from professional printing to custom cards from home. ...read more

Top Children's Publishers

Top Children's Publishers

Children’s books can be divided into many genres. Everything from kid lit to mystery and in different age levels is available. There are two main types of children’s publishers which are the multinational conglomerates also known as mega publishers and the independent.     ...read more

List of Publishing Courses

List of Publishing Courses

Publishing is an exciting career for those who love the art of turning a simple manuscript into a masterpiece. Publishers have the duty of marketing, editing and presenting a book to the public. Learn what general coursework will have to be completed in order to become a successful publisher.   ...read more

How to Contact Children Book Publishers

How to Contact Children Book Publishers

Anyone who has ever considered writing a children's book has wondered how to contact children book publishers. While it may seem intimidating to have your creation scrutinized, it is one of the first steps in getting that book published and it must be done. ...read more

How to Print Banners

How to Print Banners

Paper banners are used for all sorts of things. Most commonly for special events and birthday parties as decorations. You can make and print your own banners with a computer graphics program. You can also go to a local print shop and pay a small fee to have a banner printed. ...read more

How to Make Business Cards Online

How to Make Business Cards Online

Business cards are an essential tool for marketing a business. In the past, business cards were basic in appearance consisting of the company logo and contact information. Today, online-based printing companies offer eye-catching business card templates that complement any type of business. Templates make building an attractive business card simple, even for the technically challenged. ...read more

How to Print Brochures

How to Print Brochures

Brochures are a great way to showcase a company's ideas and offerings. Brochures can also be made for a class project for school or for personal use to promote a small business. Instead of spending a great deal of money at a printing company, the brochures can be made at home, school or the office. ...read more

How to Publish Your Ebook

How to Publish Your Ebook

With the advent of online bookstores and e-readers, many writers are beginning to self-publish their stories in the form of e-books.  Self-publishing your e-book is as easy as writing and uploading it to the platform of your choice.  There are some online book stores that support several platforms, meaning your e-book will become available to millions of readers. ...read more

Types of Home Publishing Software

Types of Home Publishing Software

Authors have been able to home publish their work since 1984, when Mac introduced Pagemaker. These days, there is a plethora of software programs that help bring written media to life. High-end programs for professional designers are available, but tend to be expensive. There are also a number of consumer-friendly publishing programs on the market that can be used for personal or business purposes. ...read more

How to Write Book Proposals

How to Write Book Proposals

Do you have a fabulous story that you want to tell, but you do not know how to write a book proposal? Writing the winning proposal so an editor will take notice is an arduous task. However, you can write that book proposal with some knowledge and skills. ...read more

Best Publishers for New Authors

Best Publishers for New Authors

Being a new author does not mean that you have less talent than a seasoned writer.  It means that you are looking for creative ways to get your works published.  All publishers have editors looking for new and upcoming talent; therefore, your main hurdle is to tower above the massive amount of competition. ...read more

How to Print Large Posters

How to Print Large Posters

Large posters are often more difficult to print as compared to smaller ones, but various techniques can be used to reduce the cost.  The cost is determined by factors including the equipment used.  Consider printing at an office supply store specializing in printing large posters. ...read more

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Creating Value Online

Recently I was taking a look through all of the article submissions that one of my websites receives on a monthly basis to determine if there was any new, value-added content, we could publish. What I found was really no surprise. Of the ten or so submissions I reviewed, not a single one was unique. This got me thinking... One of the reasons why so many people never get ahead with online marketing is because they don't know how to tip the scales for creating value online. Said another way, they're always looking for shortcuts. I can tell you that after more than ten years doing business online, you only get out, what you put into it. Looking back at my example in the first paragraph, if someone wanted a link on the particular site I was referencing, or simply wanted their content published, they would only need to provide something of value. This would require that they research my site, think about the audience, and submit original content. Would it have taken more time? Definitely. Would they have achieved their desired result? Absolutely. Creating value online comes down to providing value. The reason why you should always be thinking about the value equation is because-the more you give the more you get. If you provide the readers of your blog or visitors to your website with unique, engaging content, tools, resources, etc., they will pay you back with return visits and tell others about your site (either word of mouth or via social media). The next time you're creating content or thinking about your next outreach campaign, consider the different ways you can add value. A good way to provide value is to offer potential customers something for free. This may include a free trial or sample. This type of promotion starts your prospect moving through the purchase funnel and shows how you can get ahead by creating value. Focus your marketing on "value" and you will quickly see how to get more prospects interested in what you have to offer. Keep your eyes open and see how successful companies are creating value for their prospects first.  The result is that potential customers become engaged and eventually consider your product or service for purchase. ...read more

By Hawthorne Media Group April 29, 2011

Save Time Preparing Presentations—Create Your Slides from an Outline

One of the most common mistakes people make when preparing presentations is diving right into their slideware. They don’t plan what they are going to say before they start creating slides. Too often, the result is a poorly organized talk with too many slides that bores the audience. Most people start preparing presentations by creating slides because they think they don’t have time to plan. After all, they have slides to prepare! There is a little trick in PowerPoint, however, that enables you to create an entire slide deck directly from an outline created in Word. Which means you don’t have to choose between creating slides and planning your talk. There are several pitfalls to preparing a presentation by starting with your slides. First, slideware is better suited to preparing visual aids than it is to crafting a message. On paper or in a word processor, you can see and work with your whole message as you compose it, as opposed to slideware where you can only compose one slide at a time. And as anyone with experience knows, you spend so much time futzing with your slides that you have no time to prepare, or rehearse, what you are going to say. Planning your presentation before you create your slides, on the other hand, makes for more effective presentations in several ways. When you start your preparation by composing your message, you separate what you are going to say from what you put on your slides. That way, you save time by creating only as many slides as you need to support your message. And each slide will contain just enough information to hold people’s attention, and remind you of each point you will discuss. That way, you are the presentation, as the saying goes, not your slides. CONTINUE READING AT MAIN BLOG Categories: Education | Continuing Education | Professional Services | Business Organizations | Publishing | Business to Business | Communications&Media; Tags: portland, business, writing, presentations, technical, messaging, communications, editing, consulting, strategy,, ...read more

By Spence & Company - Business.Writing.Courses.&.Workshops April 01, 2011

Presentations – The Medium is NOT the Message

Books and training on graphic design and presentation skills have become the rage in recent years as sources for solutions to bad PowerPoint presentations. But what can be missed in this focus on design and delivery skills is that a clear message is the prerequisite for their effective use. When preparing presentations, we tend to make the same mistake we make when writing e-mails and documents—we fail to plan what we are going to say. We dive right in to creating slides. Too often, the result is a poorly organized presentation, with too many slides, that bores the audience. Therefore, the first step in preparing a presentation is to identify our message—what we want our audience to do or believe as a result of our talk. Defining our message first, in this way, will enable us to determine exactly what information we will include in our presentation—just enough to support what we are going to say. Starting with a clearly defined message will also save time, since we won't have to prepare 60 slides when we can get our message across in 10. >>CONTINUE READING AT MAIN BLOG Categories: Education | Continuing Education | Continuing Education | Professional Services | Business Organizations | Publishing | Business to Business | Communications&Media; Tags: portland, business, writing, presentations, technical, messaging, communications, editing, consulting, strategy, ...read more

By Spence & Company - Business.Writing.Courses.&.Workshops March 25, 2011

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