By Anonymous September 03, 2011
GREAT ...read more
Get the Slice!- Advertising&marketing insights from JAY experts. Super Bowl 2016 – Start your strategy now.Timing is one of the leading factors in maximizing your Super Bowl marketing dollars. And while it might be too late to get a last minute spot in the 2015 game, here are some things to keep in mind to maximize cost effectiveness for the big event next year or any others you might be planning for. We asked our media team the key factors marketers should keep in mind when buying for the Super Bowl or any other widely televised event. Here are the most critical points we suggest considering: 1. Timing When is the best time to buy a Super Bowl spot? In Rochester, the first spot sold for the 2015 Super Bowl was the day after the 2014 Super Bowl for $13,000, and the last spot was sold at $25,000. This 100% increase in price proves that timing is everything. We recommend purchasing your Super Bowl spot at least six months in advanced to receive optimal placement at a cost-efficient rate. 2. Packages Super Bowl packages and sponsorships can be very cost effective and help increase the exposure of the campaign. Packages usually include a pre- and post-game spot, along with a Super Bowl in-game airing. When evaluating the packages, estimate the ratings based on when that spot will run. Ratings get exponentially higher within hours and minutes of the kick off. If you don’t have access to ratings, ask the station or look for overnight ratings from a market nearby. It’s unlikely to receive added value for these high profile events that sell out. We suggest requesting a detailed breakout of the packages to see how the dollars are being allocated. Using the rating information and dollar breakdown, you can effectively evaluate the package and sponsorship opportunities offered. 3. Integrated Extension Lastly, you should think about how to extend your Super Bowl presence using digital or social media. Any live event like the Super Bowl is pre-conditioned to have large audiences and an overall high volume of chatter. Social bids during the Super Bowl will come at a high rate for this type of exposure. To help your paid social perform better, frequently review your campaign bid management. This will ensure your ads are being served based on demand, which fluctuates during high profile events. Also, create content that is enticing to generate organic chatter as well as engagements like shares, comments, retweets, and likes. If you are airing a TV spot (pre-, post- or in-game) you should include social elements in your creative such as a hashtag or a social call to action to better integrate the two mediums. Social integration will get viewers to engage with your social sites while reinforcing your overall brand or product positioning. Additional Tips from our Media Department: Use the Super Bowl TV spot placement as the launch of a campaign to capitalize on the extensive live viewership. Extending the campaign through multiple channels like digital display, mobile, or video will help build momentum and increase frequency at a faster rate, leveraging those who have already seen the spot. It’s not easy to make a tweet or post go viral like Oreo’s hit “You Can Still Dunk in the Dark” during 2013’s Super Bowl. Before the big event, plan clever posts or tweets that might happen during the game that integrate your brand or product. Make sure that your messaging is authentic and organic to better relate with your consumer and the live event. Visithttp://bit.ly/GetTheSlicefor more articles and insights from JAY experts. ...read more
By Jay Advertising Inc January 29, 2015
New China Services A full-service translation and localization company! Optimizing our Client’s Global Experience! New China Services is a Total Documentation and Language Translation Service provider and was founded in 2006 by professional translators with more than two decades of translation experience. Our company has served thousands of clients from individuals, fortune 500 companies, and institutions to governments worldwide. Our team excels at managing a wide range or translation projects, from large multilingual multi-file projects involving highly technical or legal terminology, to small single page documents. Any File Format Text | Audio | Video We are a full-service translation agency that translates and localizes content to and from all languages. We work with all file formats, including: · Documents (text, spreadsheets, presentations) · Audio and Video (voiceovers and subtitling) · Graphics (images and DTP desktop publishing) · Software code (xml and many other file types) 10 Reasons to Choose New China Services. Reasons why we excel as a translation agency: We are professional. We are friendly. · We are translation experts. We are responsive. We keep our promises. We earn your loyalty. · \\ We keep you informed. · \\ We want to be your trusted source for translations. · We provide the best value for your translation dollars. · \\ We help you standout in any language. World-Class Staff World-class professional language translation agencies depend on teams of highly qualified translators, editors, and project managers. The NCS team members are selected based on their language proficiency, experience, and professional credentials and rank among the best in the industry. Quality Is No. 1 Quality is a major benchmark for language translation agencies and it is achieved through careful, competent work, as well as by using time-tested quality control systems. Style handbooks and terminology glossaries are developed for large projects to ensure stylistic and terminology consistency. We use state-of-the-art software for terminology management and workflow. After delivering the finished product, we monitor our customers’ satisfaction and implement changes to further improve the process. ...read more
By New China Services September 14, 2013
New China Servicesis a Total Documentation and Language Translation Service provider and was founded in 2006 by professional translators with more than two decades of translation experience. Our company has served thousands of clients, individuals, fortune 500 companies, and institutions to governments worldwide. Our team excels at managing a wide range or translation projects, from large multilingual multi-file projects involving highly technical or legal terminology, to small single page documents. Any File Format Text | Audio | Video We are a full-service translation agency that translates and localizes content to and from all languages. We work with all file formats, including: · Documents (text, spreadsheets, presentations) · Audio and Video (voice overs and subtitle) Graphics (images and DTP desktop publishing) · Software code (xml and many other file types) Why New China Services Is Your Best Choice!!! New China Services stands-out by offering client-centered services that render high quality translations at a highly competitive cost. You deserve to work with experts, responsive vendors, and at New China Services we strive every day to reach this goal. A successful global launch is dependent upon content which is translated and localized to the target market’s language, dialect, cultural and regulatory expectations. This is a monumental undertaking for a multi-market launch and most legacy translation processes are filled with inefficiencies that can easily derail a product launch. This can put millions of dollars at risk in terms of revenue and brand image. Missing or poorly localized content will cause customer satisfaction to plummet. A translation and localization strategy supported by best-in-class linguistic technology and exceptional localization talent plays a critical role in helping companies thrive in today’s global market. Consider the following questions to see if your organization’s translation and localization solution is optimizing the global customer experience and improving your profitability. 1.Is content management centralized in your organization? In a typical supply chain, several organizational siloes are responsible for different areas of document production without a holistic understanding of the end product. Core content needed for several deliverables is created, translated and localized again and again. Not only are these fragmented, silo-based processes inefficient, the quality of the content suffers leaving customers frustrated and dissatisfied with the brand. A centralized content management solution reduces the impact of siloed activities by maximizing the re-use of content and minimizing content creation, translation and localization activities. When customers have consistent product and marketing information in their preferred language and dialect their affinity to the brand increases. This results in a more satisfying customer experience and increased brand loyalty. 2.Are your translators from the target locale? Localization reflects critical differences in languages, dialects, cultures and regulations. When companies fail to reflect the subtle nuances of these differences in their product materials, the results can be disastrous. Poorly translated and localized content will leave a lasting—and often irreparable--negative impact on the customer experience and the company’s global presence. Because languages change over time and have unique regional dialects and terminologies, there are clear advantages to using local talent in conjunction with translation technology to optimize content. Localization specialists who live in the target market are more aware of the language’s phrasing and unique characteristics. Their translations provide optimized content that communicates effectively to customers across critical touch points with your brand. 3.Are translation and localization services carried out as manual processes? Legacy production processes that rely solely on human translation and localization services are typically fragmented, redundant and highly inefficient. As a result, companies routinely fail to optimize their time to market activities—and the customer experience. Using linguistic technology, translation can be carried out with a minimum of human interaction. Content consistency and accuracy improves by using an organized database of all previously translated and quality-checked text strings. This helps reduce the cost of localization and translation, enabling companies to launch products in multiple languages and locales simultaneously. The ability to get quality content to customers quickly improves brand presence and profitability in today’s fast-changing global market. 4.How are revisions to product documentation handled? Last minute revision cycles and ongoing product updates come with the territory when you’re developing technical and marketing content. When a company engages an outside translation vendor, they may be paying on a per-word basis to have the exact same content re-translated each time there is a revision. Not only is this costly, it’s highly inefficient. It’s important to design the entire content management process to maximize efficiency, maintain quality control and expedite revisions. Engaging an expert service provider to design and manage your end-to-end global translation and localization process will lower operating costs, improve productivity, and increase customer satisfaction. 5.Is time-to-market slowed by your organization’s translation process? A product launch is always a difficult endeavor, but a global product launch is a monumental feat. With thousands of languages and multiple dialects per language, translating product content can grind an ambitious global launch to a halt. An end-to-end content management, translation and localization process helps turn a data-driven process into a profitable competitive advantage. New China Services leverages a team of over 1000 translators and project managers in almost every region of the world to deliver comprehensive translation and localization solutions. Best-in-class linguistic technology, re-engineered workflows, and exceptional talent help organizations transform their translation and localization processes into a competitive global advantage. Translation: An optimized global customer experience and improved profitability for your company. 10 Reasons to Choose New China Services. Reasons why we excel as a translation agency: · We are professional. · We are friendly. · We are translation experts. · We are responsive. · We keep our promises. · We earn your loyalty. · We keep you informed. · We want to be your trusted source for translations · We provide the best value for your translation dollars. · \\We help you standout in any language. Quality Guarantee Our goal is to produce superior work that meets your highest standards. If you are unhappy with the quality of our work, we promise to solve the problem to your satisfaction within a reasonable time-frame (more in Guaranteed Quality). If we fail to address translation, spelling, or grammar mistakes, we will waive our translation fee. World-Class Staff World-class professional language translation agencies depend on teams of highly qualified translators, editors, and project managers. The NCS team members are selected based on their language proficiency, experience, and professional credentials and rank among the best in the industry. Quality Is No. 1 Quality is a major benchmark for language translation agencies and it is achieved through careful, competent work, as well as by using time-tested quality control systems. Style handbooks and terminology glossaries are developed for large projects to ensure stylistic and terminology consistency. We use state-of-the-art software for terminology management and workflow. After delivering the finished product, we monitor our customers’ satisfaction and implement changes to further improve the process. Top Value for Your Translation Budget Our goal is to provide fair and reasonable prices to accommodate a wide range of budgets. As a professional foreign language translation agency, New China Services helps you reduce your costs by using a variety of techniques and state-of-the-art tools, such as translation memory software. Confidentiality When clients need to translate highly sensitive documents, New China Services will provide signed confidentiality agreements upon client request. ...read more
By New China Services September 10, 2013
Those who are curious about computers may want to explore the theoretical underpinnings of these devices which we use every day. A course in computer science will span everything from programming to the development of algorithms to problems which are still unsolvable by computers. ...read more
It used to be that you needed a lot of knowledge in hyper text markup language (HTML) to design web sites. Today, there are many software programs that make this once complicated task a lot easier. Anyone with basic computer knowledge is plenty capable of using these programs. ...read more