Business name: All On The Line MerchantCircle listing: http://www.merchantcircle.com/business/All.On.The.Line.your.Honda.And.Toyota.Specialist.919-779-2006 Website: http://www.allonthelineinc.com/ Sector: Auto repair Location: Garner, NC Overview Founded in 2008 by Gary J. Meyer, All On The Line is an automotive repair shop specializing in, Honda, Acura, Lexus, and Toyota vehicles. AOTL offers high-quality, customer-focused automotive diagnostics, service, and repair. Challenge All On The Line is an automotive services company that knows a thing or two about successfully using marketing to drive new business. The company's founder, Gary J. Meyer, operates three websites, runs ads in major magazines, sponsors race cars, and dabbles in social media marketing. But despite spending significant time and a couple of thousand dollars a year on marketing initiatives, Meyer wasn't entirely satisfied with the results. He needed a more cost-effective way to acquire new customers and spread the word about the quality services AOTL offers. Solution Meyer began researching places he could promote AOTL online for free, including social networking sites and business directory listings. When he found MerchantCircle, he knew right away he had stumbled on a powerful marketing tool. Meyer created a comprehensive listing for his business on MerchantCircle, adding as much content as possible to increase the listings visibility among search engines. The AOTL MerchantCircle listing includes blogs, newsletters, coupons, customer ratings and reviews, and informative articles written by Meyer about automotive repair. Meyer regularly posts answers to people's questions about automotive repair, sharing his knowledge with consumers and colleagues. He also uses the Talk to Me feature to answer customers questions directly. He also uses MerchantCircle's social networking features to interacts with forum moderators on topics of interest to his business, connect with other merchants, and shares business tips with automotive colleagues locally and across the US. Like all MerchantCircle listings, AOTL's content-rich listing is automatically search engine optimized, ensuring maximum visibility among search engines and high placement in natural search rankings. Results Within months of creating his MerchantCircle listing, Meyer began to see significant results in increased sales and new customer acquisition. Today, when he asks a customer how they found his business, the majority respond that they found it on MerchantCircle or Google. Meyer says that of all his marketing initiatives, MerchantCircle directly brings the most new business his way. What?s more, through the deep connections Meyer has built with other automotive merchants on the site, he has referred business to others, and accepted new business through these connections. All in all, MerchantCircle has resulted in a surge in new business for AOTL. Pullquote Online marketing is crucial for all businesses today, and MerchantCircle is a single online marketing platform that delivers the largest combination of content creation tools, helping me promote my business and acquire new customers easily and efficiently. Gary J. Meyer, owner of All On The Line
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