Paul Davis Restoration of Western Michigan to participate in multi-platform national advertising campaign on The Weather Channel® , MI – September 7, 2010 - Paul Davis Restoration of Western Michigan will participate in the launch of Paul Davis Restoration, Inc.'s national, advertising campaign on The Weather Channel and weather.com starting this month. The ads will feature Paul Davis' "Call Paul!" campaign to promote the organization's 24/7 emergency cleanup, restoration and repair services. Paul Davis is a national franchise company and leading provider offire, water and mold damage restorationservices for residential and commercial properties. "As one of 250 Paul Davis franchise offices in the , we are pleased to participate in this national campaign," said William Smith, Paul Davis office owner. "The Weather Channel is a highly trusted source of weather information for millions of consumers and weather.com ranks as one of the most visited websites in the world. We believe that this campaign will allow us to achieve our desire for greater brand awareness in our local market and with consumers across the nation." The company will use The Weather Channel's proprietary technology to serve TV commercials that contain creative "tags" on the front and back ends of the TV spots that reflect real time weather conditions and helps the viewer locate the nearest Paul Davis franchise office. On the online side, the weather.com "ADaptor" technology will utilize a database of Paul Davis franchise locations and several predefined weather triggers (i.e., severe storm, high winds, icy conditions, etc.) to "build" – in real time – clickable banner ads that display the nearest Paul Davis location and the current weather the weather.com visitor is experiencing. According to Smith, the company has committed to a multi-year schedule on The Weather Channel with support from the Paul Davis franchise network. "The nature of our business is the clean up, restoration and reconstruction of damage to residential and commercial structures due in many cases to weather-related disasters," he said. "We feel The Weather Channel is the perfect media outlet to increase the visibility of our office and the Paul Davis brand." ### About Paul Davis: Paul Davis Restoration, Inc. is a leading provider offire, water and mold damage restoration,and reconstruction services for residential and commercial properties. They also provide remodeling services for kitchen and bath remodeling and room additions. The company recently established Paul Davis Emergency Services as another franchise brand. Founded in 1966, Paul Davis has franchise office locations throughout the . Visit the website atwww.pdrestoration.com. About The Weather Channel CompaniesThe Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in and is seen in more than 100 million households. TWC also operates Weatherscan, a 24-hour all-local weather network and seen in 20 of the top 25 markets; WSI, headquartered in , primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visitwww.weather.com/press.
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