Top Professional Services in Hoffman Estates, IL
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Armour Marketing Group, Inc.
By Anonymous June 19, 2009
Denise Armour and her associates at AMG have been superb in helping me market my business on and offline. They use pratcical strategies that work...they do know what they're talking about...and best of all - they're very reasonable when it comes to price per project. ...read more
Armour Marketing Group, Inc.
By Dove Chocolate Discoveries November 10, 2008
You have joined a great web site,Merchant Circle.Its A great Help to your business to be seen. As you can see my business is from The Mar's Company,A national well known Company that is National. See my site: www.dove-chocolate-discoveries.com/chocolatelovers Its The Sweet Life ...read more
Armour Marketing Group, Inc.
By Superior Lighting Sales September 15, 2008
Thank you for your great work. Our web page you have desigh has generated many leads for my company. Looking forward to working with you in the future. ...read more
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Build New Business and Keep Customers Coming Back More Often
Every time you turn around, an employee of a business wants you to sign up for a loyalty card. There's every type you can imagine and your wallet probably has a few in it, as we speak. These are puposely designed to develope a relationship with you and to lure you back in, time after time. The experts know - it's easier and more profitable to generate business from repeat customers than to find and secure new ones. This goes for restaurants, retail stores, grocery stores, car washes, spas and salons, insurance brokers and the like; the list goes on. However, this relationship building thing is not as easy as it appears and it starts and continues with everything from how you advertise your business, to how you answer the phone, to how you keep your name in front of your customers, to how you promote repeat business. Your first impression, on to and through your service, follow up and long-term mission must be carefully calculated and implemented for one reason and one reason only...to cultivate loyal customers who not only keep coming back themselves, but who also spread the word to friends and family. Developing this kind of client/customer base and waling-talking advertisement for you requires a plan of action, combining memorable branding, plus some rules and tools of marketing. 1. Build your business on a product or service that requires or has a repetitive buy. So - all you restaurants, spas, nail salons, pet groomers, landscapers, accountants and dentists - listen up! You have services that people want or need again and again. It's critical to concentrate on what will bring customers back on a regular and recurring basis. 2. People don't buy on price alone, so don't compete on price alone. If you do, there'll be no reason for customers to return if a competitor has a better deal. You need to position your business and compete with what's perceived by your customer as an "added value." Notice I said "perceived by your customer", that's the key. Not what you think you can get away with in order to get them to come back - but truly - what's important to them! This means you have to know who your customers are, first. Know what's of value to them; whether it's particular menu items, a strong guarantee, flexible hours, great wait staff, better call handling, whatever! And keep in mind - it will most likely be a combination of things. 3. You must find a way to capture customer information. If you don't know who your customers are, you can't analyze them or stay in touch with them. Gather names and contact information any way you can. The best list is your "In House" list! If you're an online business, you can offer opt-in registration for e-mail communications. If you're a restaurant, offer a Birthday Program, if you're a dentist - it's easy, you have to have that information, but this is a "Must do." Have a fishbowl - collect business cards for a drawing or request information on feedback forms. Be creative! 4. Then use this contact information! Send handwritten thank-you's, invitations, reminders, announcements, appreciation memos. Snail Mail works! It's old-fashioned, but it's still a good way to show customers that you value them. Just be sure it's personalized. "Dear Valued Customer" won't cut it. 5. Maybe you have the type of business and enough staff to implement calls to your customers. Sometimes just announcing some new service or product, a special promotion or asking for repeat business can do the trick. 6. Restaurants - send Happy Birthday Postcards, Salons - send notes and email reminders. Use a gift offer towards a menu item, or a special service. Dentists - send reminder cards; auto mechanics post stickers with odometer readings on your windshield, these are just some ways to remind your clients that you're there and that they are important to you. Again, be creative. These techniques work in any business that offers regular, repeat or seasonal service. 7. Create customer rewards and loyalty programs. Whether it's a discount during the customer's birthday month, a private event sale for preferred customers, a special discount on a product or service, a gift certificate is they spend a certain amount with you, whatever. It's simple - rewarding customers for loyalty builds loyalty and - best of all - it's a good business practice. 8. Communicate again and again, using different ways to reach that customer; through e-mail, direct-mail and the telephone. Informing customers about special promotions, new products or other news gives you an excuse to keep your business in front of them. And today - e-mail is very affordable - literally for pennies per customer. 9. Invest in promotional specialty items or "leave-behinds." Along with business cards, how about calendars, memo pads, refrigerator magnets, mouse pads, makeup blotters, branded with your business name and identity. Remember the day when people collected matches from every restaurant? Find methods of reminding customers you exist and use them all as an arsenol in your overall marketing plan. 10. And most importantly - make customer service your number one priority. There's no substitute for a "WOW" experience. If you can't get them to like you, trust you and brag about you, you'll be spinning your wheels, looking for new customers to burn through everyday of the week. Remember, the path to success and profitability involves repeat customers. There are many ways to build repeat business, but you'll need to focus on this from the get-go. If you make this your goal, to gain and develop customer relationships for life. Your business will succeed and continue to grow. For help or more information on customer loyalty go to: http://www.Armourmarketing.netorhttp://wwwbirthdaypostcardprogram.comorhttp://www.restaurantpostcardmarketing.com ...read more
By Armour Marketing Group, Inc. September 11, 2008
Postcard Marketing works well in a Slow Economy
If you're looking to improve or grow your business fast, at a low cost, even in a slow economy, now is the time to use a Postcard Marketing Program. Even though there are many industries affected by the economy, a successful direct mail program can still be lucrative in helping owners increase business and gain new customers! When you are facing a slow economy - everyone is looking for ways to stretch their money as far as it will go. By acquiring mailing lists of a specific target market, a business can send a postcard to a specific person or business, with an enticing offer to come visit, try your products or services or buy. With the right message and graphics, on a simple postcard, your message gets attention immediately. Postcards relieve any anxiety about opening a strange envelope and may be read quickly by today's busy recipient. One important factor though; make the special offer good for a specific time frame. If you're a restaurant sending birthday postcards, make them usable the entire month of the recipient's birthday. This gives them time to take advantage of your gift, yet provides for a sense of urgency, which is important to effective marketing. If it's B2B marketing, repeated mailings may be necessary to develop trust, while waiting to catch your market at the right time - within their buying cycle. If you have your own mailing list, you can also use a Postcard Marketing campaign to strengthen relationships with current clients and customers, building more frequent visits and increased loyalty. Be aware though, some companies require you to print and mail thousands of cards per month. Don't do it! There are businesses out there that DO NOT have such requirements. If it's birthdays - the return is typically higher than the national average of 1% for direct mail. Successful Birthday Postcard Programs have been known to pull from 7% - 15% redemption! If it's not Birthdays, send what you can afford to do - frequently and repititiously. Sending low minimums (hundreds, not thousands), per month, can be affordable yet successful. Look for marketing companies that offer low minimums per month, no design fees, an all-inclusive price, (including first-class postage), changeable offers from month to month and no contracts. In addition, make sure you can choose your target market carefully. If it's Birthdays, use not only the birthday month, but age group, dwelling type, income and radius or zip codes. This offers you a concentrated target market, based on your individual business needs. If it's B2B, know your best client and use that profile to find new business. Armour Marketing Group, Inc specializes in an affordable and flexible Postcard Marketing Program, whether you want to send to consumers for their Birthdays, Anniversaries, to New Move Ins, etc. If it's B2B marketing you need, they can provide reliable, and fresh lists of just about any industry you need, with the criteria you want. AMG offers everything you need for a Turn-key Direct Mail campaign. Check out: http://www.armourmarketing.net/Postcardmarketing.html, www.Armourmarketing.net/Birthdaygiftpostcards.html orwww.Armourmarketing.net/Restaurantpostcardmarketing.htmlfor more information. ...read more
By Armour Marketing Group, Inc. July 24, 2008
Keep these things in mind when creating your website.
Create a website that sells your product easily and immediately. Consciously make a note of the fact that lack of clarity is a serious issue. By your very sensitivity to the issue, you'll be better prepared to deal with it. Focus on getting your message across in the first seconds of a visitor's visit. You ordinarily have a very short period of time in which to convince visitors to stay or leave, so make the most of it. Make it your top priority to proclaim your message very clearly on the home page. Write for a twelve-year-old. If at all possible, try to make sure your message would be comprehensible to a kid. Even if you have a product or service that a twelve-year-old wouldn't be interested in, it's usually possible to write in terms they would understand. Write a good site definition. A site definition is a concise, objective one-sentence statement explaining what a site does. This statement should appear in a high-visibility location, preferably at the top of each page near the logo. Get the perspective of a few outsiders. Round up a few people who are unfamiliar with your service to help you, and see if they are able to adequately describe your product to you based on your copy. ...read more
By Armour Marketing Group, Inc. February 06, 2008