Wednesday, June 4, 2008 The price of electricity is soaring in Texas. When dramatic change happens so quickly, it’s helpful to know if it was expected or came as a surprise. At Ambit we anticipated it. I made the following comments on March 15, 2008, in Houston at our Ambit Power Conference in an effort to explain what was happening in the electricity markets. Since my comments last March, natural gas prices have continued to soar along with the price of oil and gasoline. The cost of electricity has risen in lockstep. Our predictions that unrealistically low rates would disappear as would some electricity providers have come true. The strategy that we stated then is the same strategy we are using today. To help you during this period, we have introduced promotional pricing that is very aggressive, and in some cases has been the lowest acquisition rate available in the marketplace, as much as ten cents per kilowatt below some competitors. These promotional plans are designed to help you gather customers. These plans are for new customers only, and the promotional rate applies through your new customer’s first full bill cycle after which the rate will be adjusted to a more competitive market rate – a rate still priced well below your customer’s local incumbent provider and in the bottom half of our competitors. We know that these are unusual times. More people are looking for better value than ever before. While many of our competitors are struggling, Ambit is enjoying record sales volumes because many of you have embraced the opportunity and are using it to accelerate the growth of your business. Others aren’t exactly sure how to react and seem to have forgotten that even though our rates have gone up, they are still some of the very lowest in the marketplace. The best time to go fishing is when the fish are biting. Now is that time. Thanks as always for your support and enthusiasm. Jere Thompson, Jr. Co-Founder and CEO Visit: www.smartnrg.net ...read more

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