By bluerat April 05, 2015
Was having some isues with my Macbook so I brought it in to get a diagnostic and see what the problem was. I was able to get my Mac fixed and also buy a Macbook charger from them. Great customer service. ...read more
By Chair Caning & Wicker Repair January 10, 2014
Thank you for connecting with Chair Caning & Wicker Repair www.chaircaning.webs.com 704-235-8171, it is a pleasure having you in our network. We wish your business to have continued growth and success.Giving your company 5 stars and other "compliments" to your Circle site for your kindness. ...read more
By Sandblasted.com January 20, 2012
Spectrum Design Group has a well-qualified staff that works with you from start to finish. Very professional and knowledgeable. Thanks for the great team you have. ...read more
We live in a society that is more likely to remember and engage with condensed messages rather than elaborate information. Twitter’s character limit, Vine’s short video loops and the effective and minimal marketing campaigns of international companies are evidence of the current marketing trend. There are a number of ways you can simplify and embolden your company’s brand identity, website design, and marketing message. Here are some of the key minimalist strategies you should integrate into your company’s marketing plan for veritable success: Think Mobile With the predominant use of smartphones, mobile website design is a very important element to take into consideration when you design your company’s website. It is advantageous for the mobile design of your website to occur first, since it is a simplified view of your site that must relay all of the imperative information. In mobile site design it is best that you keep it short and simple — a concept that should also be applied to your full site. Company sites like driving-tests.org, Dropbox, Scrapd, Mint, and Basecamp don’t over-explain the fine details of their services, but instead focus on the key points and information the customer will find most valuable. Brand and Logo Brand identity is an incredibly important aspect of your company and is a tool you should fully utilize for increased market presence and recognizability. Brand identities have grown more simple and effective, within the last few years. Many logos of companies have undergone a process of simplification so their company’s brand-image can manifest into iconography. An example of this is the Starbucks mermaid logo, which has transformed multiple times since the company was founded in 1971. In 2011, Starbucks removed the type and the black background from their logo for a simple, green and white mermaid logo. This logo has now become an icon of the company, which greatly strengthens the Starbucks visual brand. Other examples of simple logos that have become internationally-recognized icons include the Macintosh “apple,” Microsoft “window,” Nike “swoosh,” and the Shell “shell.” In September 2015, Google revamped their typeface into a more simple, Futura-inspired, custom made font called Product Sans. The six-lettered, multi-colored logo relays a simple, friendly and approachable style — this is what many people feel when they think of their experience with Google’s user friendly software and products. Simple designs, shapes and colors are easier to retain in memory versus complex and abstract designs. Minimalist branding and straightforward logos are clear-cut and effective tools that can tangibly represent your company’s identity and steer the viewer’s thoughts toward your brand. Pick a Niche Understand who your customer is and what they’re in the market for. For example, if you’re in the hair care product business and you target everyone who washes their hair, you may miss the mark because that category is too large. Instead, decipher how the characteristics of your brand connect with a more specialized audience and decide how your message should cater to them. Ask yourself who your customer is, what they want and what is the motivation behind their purchase. Once you’ve focused your campaign toward specific types of customers, you can effectively develop a marketing message that will speak to their needs. A more specific demographic will assist with the visual direction of your campaign — a younger audience will respond to a humorous message and a simple and bold graphic look, whereas an older audience appreciates elaborate information on the product and softer visuals. Less is More It is important that you never overload your customers with information. Keep your message simple, clear and concise — in all forms of advertising or marketing. For example, refrain from sending a barrage of daily email messages to your customers and instead decide what specific pieces of information are the most important. Share what is relevant for your customer based on their age, location or any other information you may have for them in your database. On your website, reduce the amount of unnecessary text and utilize visual marketing techniques, like photo and video. Visual media helps your customer clearly receive your message and will not require them to sift through discouraging amounts of excess information. ...read more
By Your Design Online November 10, 2015
Facebook EdgeRank: Why 15% or Less of Your Status Updates are Shown to Fans by treefrogmediadesigntagged Facebook, Tree Frog Media Design, EdgeRank |PermalinkA major development on the Facebook platform is the introduction of EdgeRank, a ranking formula that determines which posts are displayed on the News Feed of fans and friends. This algorithm filters and prioritizes the posts your fans will see and the order in which they are shown on their News Feed.This article describes EdgeRank and how it affects your Facebook activities? Facebook had to introduce a ranking algorithm to reduce the amount of clutter displayed on people’s News Feeds.To overcome the effects of EdgeRank, you need to understand how to create and manage the updates you post on Facebook, how to time these updates and how to engage with fans and friends using Facebook features like Likes, Share and Comments. Unless you fully embrace the concept of engagement, your status updates will simply not show up on the News Feed of your fans.What Is EdgeRank?EdgeRank is a Facebook algorithm that controls which status updates are displayed in each user’s News Feed. EdgeRank not only filters what posts are displayed, it also sorts and prioritizes the order in which they are shown.To start, let’s clarify the term edge as the ranking formula itself is based on this rather esoteric term. We shall clarify its meaning in an easy-to-understand manner.As it applies to Facebook, every interaction a user performs that produces a piece of content is known as an edge.For example, the following user actions are in themselves known as edges:* Posting a status update. * Uploading a photo or video. * Listening to a song. * Changing the classification of a fan or friend. * Clicking, liking, tagging, sharing, commenting and befriending people.Every one of these actions generates an edge which, depending on its EdgeRank score, may be displayed in a user’s News Feed. Looking at the actions shown in the above list, you can already see that EdgeRank monitors your engagement and this, to a large extent, determines if your status updates will be shown on the News Feed of your fans and friends.Now, let’s examine a more scientific definition of EdgeRank.EdgeRank is measured by the aggregation of three separate factors which, on account of the terminology used, may seem a little difficult to grasp.Affinity (u). This essentially tracks your interaction with fans. Each action produces a different weight that measures the effort involved which, by itself, demonstrates the level of interest a user has in the content posted. Posting and commenting produces a higher score than clicking or liking. Using Facebook parlance, the affinity score is also based on how connected a user is with an action. The more you interact with a particular person, the more connected you become.Edge Weight (w). Each edge category has a different weight (score) which determines what type of content Facebook considers valuable for posting onto the News Feed of fans and friends. Highest on their ranking is videos, photos and links. The more comments, likes or shares a post update accumulates, the higher its edge weight.Recency (d). This factor relates to the “time decay” of status updates. As a post ages, it loses points. It is assumed that Facebook adjusts the recency score based on the time elapsed since the user last logged into Facebook and also how frequently the user is active on Facebook.Like the Google algorithm that determines page rank, the precise equations contained in the EdgeRank algorithm are not publicly known and you can assume that the algorithm will change and evolve over time. However, the above explanations should give you a reasonable insight into the factors that determine whether particular posts will show up in your News Feed as well as those of your fans.Finally, do not assume that you can check, measure or calculate EdgeRank because there is no general score. You can, however, measure the effects of EdgeRank by using the Facebook analytics tools to see how much engagement from other users your posts accumulate. A separate chapter in my book describes the Insights analytics feature.How to Improve Your EdgeRank ScoreIf you market your brand, product or service on Facebook, you need to consider how you can best improve your EdgeRank score. The reason is simple. Unless you pay attention to EdgeRank, the majority of your fans and friends may never see your status updates.According to the latest available research, only 6% of your fans will interact with your content (Napkin Labs)Facebook recently claimed that only 15% on your fans will see your status updates on their newsfeed.Acquiring Likes has, in itself, become a fairly meaningless activity although you need to reach 400 likes in order to see certain data in Insights. “The more the better” approach is not the target you want to chase. Fostering engagement with your fans should be your principal goal as this is the only way to improve your EdgeRank score.Here’s the mindset you need to adopt when you post updates, photos or videos in Facebook:* Don’t try to trick the EdgeRank formula to rank your content higher. Instead, create content that motivates your fans and friends to like, comment and share the content.* Aim to create a community of followers.* As is the case with the Calls-To-Action items you embed in sales letters and/or squeeze pages, you must TELL people what to do or they won’t do it. Clearly state what you want your fans to do. “Leave a comment below”, “Click Like if you agree”, “Click the Share button now”. Every action your fans take will improve the Affinity score of the EdgeRank algorithm and this will increase the number fans that see your post in their News Feed.Pages Feed (November, 2012 Update)Facebook has responded to mounting criticism from users who want to see all status updates posted by pages the have liked.Commencing mid-November, 2012, a new menu item was added to the left-hand column of the News Feed page.You can enable this function in order to see all status updates from pages you have liked. However, if you have a large number of Likes, you may well be overwhelmed by the amount of clutter on your News Feed. Written by Brent C. Johns ofTree Frog Media Design ...read more
By Georgia Web Design January 18, 2013
ATLANTA, GA – Atomic Design announces the launch of a new website for the Weddings at Chapel Hill, a non-denominational wedding chapel in Rochester, New York. Atomic Design provided web design and web programming services for the site. Flower City Management a local property management firm approached Atomic Design to design five separate websites for properties under their management including Chapel Hill. Atomic Design created a comprehensive plan, and the site for Chapel Hill is the first of five websites to be built and launched. The website allows couples who are planning their wedding, an insider's view on the Chapel. Included on the site are testimonials and recommended local wedding vendors. A video tour with wedding coordinator Shelly Bryant highlights the Chapel's unique physical attributes and how the environment will appeal to all couples. Chapel Hill is the ideal solution for couples wanting to exchange vows in the traditional setting, but would prefer a secular space for interfaith or civil marriages. The Chapel is an intimate environment, complete with features typically found in a church, including stained glass windows, a white marble altar, carved wooden pews, and an organ in the balcony. Visitwww.weddingsatchapelhill.comif you are planning your wedding, or if you'd like to know more about the services available. About Chapel Hill Chapel Hill is a non-denominational wedding chapel in Rochester. Established as a Catholic school in 1855 on St. Paul Street. The school was relocated to Prince Street in 1863 to provide a blend of urban and rural living. When the Chapel was most recently renovated, it was decided to have wedding ceremonies to maintain the integrity of the space. About Atomic Design Atomic Design is an integrated marketing firm providing exceptional graphic design, web development, strategy and marketing solutions. Atomic Design is the essential partner to any business in need of market presence or seeking new concepts to energize and reinvigorate existing brands. Atlanta Web Design,Atlanta Web Development,Atlanta SEO,Atlanta Graphic Design ...read more
By Wesbite Design, Graphic Design, SEO - Atomic Design August 19, 2009
Those who are curious about computers may want to explore the theoretical underpinnings of these devices which we use every day. A course in computer science will span everything from programming to the development of algorithms to problems which are still unsolvable by computers. ...read more
It used to be that you needed a lot of knowledge in hyper text markup language (HTML) to design web sites. Today, there are many software programs that make this once complicated task a lot easier. Anyone with basic computer knowledge is plenty capable of using these programs. ...read more
