Just published our slide deck from the Entrepreneurs Workshop: Turning Your Passion To Profit 2011 at Florida Gulf Coast University on slideshare.nethttp://www.slideshare.net/bph/google-analytics-as-tool-to-measure-your-inbound-marketing-activities Here is also a list of more resources: Google Analytics Blog This is the offical blog of Google’s Analytics team. Read up about special features, update and take a deep dive into the heart of your Google Analytics data http://analytics.blogspot.com Smashing Magazineis the leading online magazine about web development and web design. They published a comprehensive Guide to Google Analytics and Useful Tools http://bit.ly/GASmashing Mashable: Excellent online news site on all things internet, social networks and tools, with special tracks you can follow to make it easier to stay on top of the news. http://www.mashable.com PewInternet publishing statistics on Internet behavior. Very interesting to find out what people, your target audience do on the Internet. The site is tracking behaviour for over a decade and makes for great Sunday afternoon read. http://www.pewinternet.org SEOmoz Learn more about search engine optimization, what it can do and what it can do for your site. We love their graphic on Inbound marketing. The video series: Whiteboard Friday is an excellent weekly 15 minute video in which Randy Fish tackles some overall concepts and tackles one SEO Myth at a time. http://www.seomoz.org Google Analytics Help Page Start out with the Glossary page as it lists all common terms and their definitions and usage context for Google Analytics. Quite a few seem to be self-explanatory,. Considering the narrow context of website tracking, you can also use it as a reference to double check your assumptions when interpreting the results and numbers. http://bit.ly/GAsGlossary WordPress Plugin: Ultimate Google Analytics Install the tracking codes after successfully setting up the account is an important hurdle to take. Most dynamic website building tools come with Google Analytics builts in. For Wordpress there are quite a few plugins available. And I published a How-To post forNFN4Good.org.You can follow it in six steps and probably half the minutes. How to install WPlugin: Ultimate Google Analytics http://bit.ly/How2WP-GA Mailchimp- a rockstar among the Email marketing Systems and providers, also have a very helpful feature Analytics360. It allows you to bring the stats all into one dashboard: your email marketing campaign, your twitter account and and your WordPress Blog. Then you can analyze the direct correlation of traffic changes with the main Inbound Marketing activities: Blogging, Emailing and Tweeting. Learn more here: http://goo.gl/dIoR0 Even if you won’t use the Analytics360, Mailchimp integrates very nicely with your Google Analytics account. Here is more information: http://goo.gl/eZoaB ...read more
By Pauli Systems LC October 02, 2011
Pauli Systems, LC is the Online Marketing Sponsor for Turning Your Passion To Profit 3rd Annual Entrepreneurs Workshop&Mini-Tradeshow; at FGCU, presented by Southwest Florida Business Today and the Small Business Development Center at FGCU. October 1st, 2011 - 8:30am to 3pm. 8 workshop for new and existing Entrepreneurs and a Social Media Panel, and Keynote Luncheon Speaker Norman Love of Norman Love Confections, Nationally Awarded Entrepreneur. Birgit Pauli-Haack will conduct a Workshop on Using Google Analytics: "How Do I Know What My Web Site Is Doing For My Business? Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost." As online marketing specialist, Birgit Pauli-Haack be a speaker on the Social Media&The Media” Panel. To Register for the conference and more information, please view http://www.passion-2-profit.com ...read more
By Pauli Systems LC September 04, 2011
On September 17&18, 2011 annual NCDevCon will take place in Raleigh, NC. Birgit Pauli-Haack, CEO&founder of Pauli Systems, LC will be presenting in front of web developers and designers. The topic: "A Beginners Guide to Coldfusion Application Load testing: Now you have finished your site and someone asked you the question: How many users can we serve before we need more power and muscle on our server environment? Good question! And if you don't know how to find that out, how to measure it, and find the bottle necks, come to this session. You̢۪ll find out how to get started and learn more about tools for Coldfusion application load testing and how to use them." NCDevCon is North Carolina's Premier Web & Mobile Conference ...read more
By Pauli Systems LC September 04, 2011
Most people become increasingly annoyed when having to endure a slow online connection. A cable Internet access is touted as one of the fastest available, but sometimes it has a lag. Increasing the speed of your Internet by cable access is an easy task to achieve. ...read more
Ethernet cables provide your computer with Internet connectivity. If you have run into a problem with your network or Internet connection, it is often a good idea to test your Ethernet cable. If the cable is faulty or installed incorrectly, it can negatively effect the connection to the Internet. ...read more
