Just published our slide deck from the Entrepreneurs Workshop: Turning Your Passion To Profit 2011 at Florida Gulf Coast University on slideshare.nethttp://www.slideshare.net/bph/google-analytics-as-tool-to-measure-your-inbound-marketing-activities Here is also a list of more resources:  Google Analytics Blog  This is the offical blog of Google’s Analytics team. Read up about special features, update and take a deep dive into the heart of your Google Analytics data  http://analytics.blogspot.com    Smashing Magazineis the leading online magazine about web development and web design. They published a comprehensive Guide to Google Analytics and Useful Tools http://bit.ly/GASmashing   Mashable:  Excellent online news site on all things internet, social networks and tools, with special tracks you can follow to make it easier to stay on top of the news.   http://www.mashable.com    PewInternet publishing statistics on Internet behavior. Very interesting to find out what people, your target audience do on the Internet. The site is tracking behaviour for over a decade and makes for great Sunday afternoon read.   http://www.pewinternet.org    SEOmoz Learn more about search engine optimization, what it can do and what it can do for your site. We love their graphic on Inbound marketing. The video series: Whiteboard Friday is an excellent weekly 15 minute video in which Randy Fish tackles some overall concepts and tackles one SEO Myth at a time.   http://www.seomoz.org   Google Analytics Help Page  Start out with the Glossary page as it lists all common terms and their definitions and usage context for Google Analytics. Quite a few seem to be self-explanatory,. Considering the narrow context of website tracking, you can also use it as a reference to double check your assumptions when interpreting the results and numbers.   http://bit.ly/GAsGlossary   WordPress Plugin: Ultimate Google Analytics  Install the tracking codes after successfully setting up the account is  an important hurdle to take. Most dynamic website building tools come with Google Analytics builts in.   For Wordpress there are quite a few plugins available.   And I published a How-To post forNFN4Good.org.You can follow it in six steps and probably half the minutes.  How to install WPlugin: Ultimate Google Analytics  http://bit.ly/How2WP-GA    Mailchimp- a rockstar among the Email marketing Systems and providers, also have a very helpful feature Analytics360. It allows you to bring the stats all into one dashboard: your email marketing campaign, your twitter account and and your WordPress Blog. Then you can analyze the direct correlation of traffic changes with the main Inbound Marketing activities: Blogging, Emailing and Tweeting.   Learn more here:   http://goo.gl/dIoR0   Even if you won’t use the Analytics360, Mailchimp integrates very nicely with your Google Analytics account. Here is more information:   http://goo.gl/eZoaB ...read more

Pauli Systems, LC is the Online Marketing Sponsor for Turning Your Passion To Profit 3rd Annual Entrepreneurs Workshop&Mini-Tradeshow; at FGCU, presented by Southwest Florida Business Today and the Small Business Development Center at FGCU. October 1st, 2011 - 8:30am to 3pm.  8 workshop for new and existing Entrepreneurs and a Social Media Panel, and Keynote Luncheon Speaker Norman Love of Norman Love Confections, Nationally Awarded Entrepreneur.  Birgit Pauli-Haack will conduct a Workshop on Using Google Analytics:  "How Do I Know What My Web Site Is Doing For My Business? Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost." As online marketing specialist, Birgit Pauli-Haack be a speaker on the Social Media&The Media” Panel.  To Register for the conference and more information, please view  http://www.passion-2-profit.com ...read more

On September 17&18, 2011 annual NCDevCon will take place in Raleigh, NC. Birgit Pauli-Haack, CEO&founder of Pauli Systems, LC will be presenting in front of web developers and designers. The topic:  "A Beginners Guide to Coldfusion Application Load testing:  Now you have finished your site and someone asked you the question: How many users can we serve before we need more power and muscle on our server environment? Good question! And if you don't know how to find that out, how to measure it, and find the bottle necks, come to this session. You’ll find out how to get started and learn more about tools for Coldfusion application load testing and how to use them." NCDevCon is North Carolina's Premier Web & Mobile Conference ...read more

February 24, 2011 at 3:30 pm  Monthly free Online Roundtable for Business Owners on Internet Technology - ORBIT We will talk about some of the e-mail marketing services -- what's the same, what's different; How to safely stay within the CAN-SPAM Act; Setting up a campaign and connecting subscription forms to your website. Then, we will do a quick run-through MailChimp and take a look at the available analytics. And, of course, we'll talk briefly about the latest tech news, and what it means for small businesses. Register Now, and we will send you the webinar connection information a day before the event.  ...read more

This eBook: contains four articles on central sharing features and tagging on Facebook. Articles we posted over a period of time, on Above The Noise newsletter and blog. Many people are still very fond of printing and ready on paper in magazines, and books, we provide a compilation of our work in eBook format and you are able to print them on your own printer. Click here to learn more ...read more

Is your e-mail marketing effort in need of a little TLC? Look no further than Pauli Systems, an approved "MailChimp Expert".  MailChimp Experts are people and companies who know about e-mail design, coding and programming. MailChimp has been our preferred e-mail marketing vendor for some time now, so, when they launched their Expert program earlier this year, it was a no-brainer -- tell us where to sign up, and we're there! As a designated Expert, we provide consulting, custom template setup, API work, as well as manage your overall e-mail marketing program. It's important to note that the process to become an approved Expert requires that references (who are already using MailChimp), are provided at the time an organization completes the application. This way, MailChimp can verify that you know how to use their application, and will be able to successfully help others. Why is MailChimp our e-marketing vendor of choice? (And, before you go there, it's not because of the large check MailChimp writes us each month -- because they don't.) Plainly put, MailChimp offers ease of use that is unparalleled, which is a key benefit for our clients. Whether a client is starting an e-mail marketing program from scratch, or is moving from another e-marketing vendor to MailChimp, MailChimp's intuitive layout and flexibility means they're up and running in no time flat.  Also of key importance to our clients is MailChimp's ability to integrate with Customer Relationship Management systems CRMs), such as Salesforce, Highrise and BatchBook, to name a few. And, using the MailChimp API, we can configure a registration/subscription process on a clients's website, that synchronizes with their MailChimp subscriber list. Then, within MailChimp, you have access to dashboards and reports, that let you see the performance of your individual e-mails, and allow you to drill down into open and click statistics per e-mail and per subscriber. Another cool feature MailChimp offers is a module called "Analytics 360",  that allows you to pull and consolidate stats from your website traffic tools (such as Google Analytics) right into your MailChimp campaign reports page. Upon clicking the Analytics360 link, MailChimp goes to work for you pulling in your website stats, and displays them on a one-stop-shop page. You can see not only how many people might have opened your message and clicked on links, you can also see site traffic, site traffic by geographical region, list growth, top referrer sites, top content viewed on website, and, if enabled, instant ROI results for every e-mail campaign you send. You can also target you e-mails to  specific groups of subscribers within your subscription list, offering you greater flexibility in managing those relationships.  Keep in mind, the more focused you are able target your communication, the higher the probability that your message will be of relevance to the recipient and actually read.  In addition to individual e-mail cmpaigns, MailChimp also provides for configuration ofRSS-driven campaigns, so you can generate automated e-newsletters directly from your website and/or blog posts.  This is particularly noteworthy, since RSS-feed automation is a relatively rare specimen among e-mail marketing systems, and MailChimp's got it. More communication means more traffic to your website. ...read more