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The days of paying 6% to sell your house is over. Foreclosures are still at an all time high and people are scrambling trying to do a “short sale” to come out of the recession with some dignity still intact. Just in the Tampa Bay area, homes are still selling, but for much less than they were 4-5 years ago. The trend reports show that Real Estate sales have been pretty level for the past year. It is a Buyer’s market and still fluid. Investors are picking up greatly reduced REO (Real Estate Owned) properties with lower prices and fast cash closes. House flippers are also winning in this market by scooping up the deals when they can and turning them over to sell at a better price.  It has been difficult for homeowners to sell their home and make back what they deserve or even break even. We watch these trends carefully to see how and where they are moving so that we, as a company, can assist our clients the best way possible. AtADDvantage Real Estate Services®we are there to help buyers and sellers.  ADDvantage Real Estate Services®recognizes the market trends and understands that to stay on top in this recession, we have to offer our clients the best possible service with the best possible deals around. Currently we offer clients many different packages available to meet all your needs. ADDvantage Real Estate Services®works with buyers to find the perfect home, vacant land or commercial property at the best deal. The broker, Keith Gordon, is the best at negotiating deals so you can sit back and reap the benefits. ADDvantage Real Estate Services®also works with sellers on a Full Service level providing all you need to sell your house and negotiate your contracts at the end of the deal. In conjunction withADDvantage Real Estate Services®,GetMoreOffers.comis Florida’s largest and best “By Owner” Flat Fee MLS company. With GetMoreOffers.comwe offer many packages that can be fine-tuned to fit the seller’s needs and can allow the client to work with our sophisticated software system right from the comforts of your own home. From ourMLS Express $69 – 30 Day Listing packageto ourADDvantage Success™ List till You Sell package, all the tools you need to sell your property is right here atGetMoreOffers.com.  GetMoreOffers.comis happy to announce our new and excitingMLS Express $69 – 30 Daypackage. TheMLS Express $69 – 30 Daypackage offers clients a test drive to list your property in the MLS and hundreds of online Real Estate websites like Zillow, Realtor.Com®, Trulia, etc. List your property for 30 days with the option to upgrade to a regular MLS Flat Fee package if you have not received a contract on your property at the end of the 30 days. Don’t wait… try us out and test drive ourMLS Express $69 – 30 Daypackage and get in on this terrific deal. MLS ADDvantage® is our discount Flat Fee package offering clients an inexpensive way to list their property for 6 months with all the marketing capabilities, but only pay a Flat Fee of $199. A Flat Fee means that you choose the Buyer’s Agent commission and only pay us the Flat Fee amount of $199. This can save you thousands of dollars!MLS ADDvantage® is our most popular basic package giving you, the client, the marketing exposure you need. 85% of all Real Estate buyers will look online first. VisitMLS ADDvantage® for more information on this fantastic Flat Fee package. Street Smart ADDvantage MLS Flat Fee® gives the client all the perks of ourMLS ADDvantage® package with the addition of 3 more months to list your property, Realtor E-Blasts, Realtor.com® Showcase and more for only $399 Flat Fee! No extra closing costs for the listing agent. No fees to us at the end. You only choose to do a 4% commission to the Buyer’s Agent and get our listing out there – to the buyers. VisitStreet Smart ADDvantage MLS Flat Fee® for more information. If you need more bang for your buck and full contract representation, but don’t want to pay the high commissions, stop over and take a look at ourADDvantage Success™package and see just what we can offer to you to help you sell your property. OurADDvantage Success™clients receive the Full Service support without the cost of using a Full Service Agent. For $599 Flat Fee and 1/3% at close (minimum of $699), clients can rest assure knowing that Keith and theADDvantage Real Estate Services® Staff will be there all the way to the end. Take a look attestimonialsfrom ourADDvantage Success™clients or read anarticleabout why one client choosesADDvantage Success™for all of his property sales. And till the end of summer you can use our promotional coupon code “success50” to receive $50 off of ourADDvantage Success™package. With accessories and upgrades such asAgent Assure,metal yard signs,lock boxes,home warranties,Realtor.com® Showcase,Comparative Market Analysisand more, you will only get the best withADDvantage Real Estate Services®andGetMoreOffers.com. We are Florida’s Largest and Best MLS Flat Fee company and we will give you the service you want. We will answer the phone 7 days a week from 8 AM – 8 PM. Take “ADDvantage” of our summer deals and visit us today. ...read more

This blog is about whether or not self-represented flat fee sellers get more for their homes when they represent themselves verses having me or another skilled Realtor negotiate for them. I am Keith Gordon, a Florida real estate broker that has been actively involved listing homes in flat fee in the MLS in Miami, Tampa, Orlando, Jacksonville, Ft. Lauderdale and other Florida cities since 2000. In my opinion, when self-represented sellers negotiate for themselves, they have a 50/50 chance of getting in right. I have listed over 2,400 properties in Florida and have spoken with at least 1,600 of my past flat rate MLS clients. I have negotiated over 100 contracts for our contract-to-close flat fee clients. I have taken over 7,000 calls from Realtors over the past 8 years requesting showing appointments in Orlando, Tampa, Miami and other cities in between. I have received feedback from at least 300 Realtors that have negotiate directly with my by owner flat fee listed clients in Florida. Many have complained that they do not like dealing directly with sellers and wished I was negotiating for the seller. While others never would complain because they fall in the category of 'I got paid and I'm happy.' I am an experienced on the pros and cons of being flat fee MLS listed in Florida. In my opinion,when self-represented sellers negotiate for themselves, they have a 50/50 chance of getting in right. I often think about launching another 'concierge' flat fee website that just offers Floridians our contract-to-close flat fee plan. Flat rate MLS listed sellers are at a huge disadvantage when negotiating against a skilled or unskilled Realtor for 5 reasons: One, the Realtor usually knows more about real estate and contracts than the self-represented seller. If they don't, that can just as well impede a successful negotiation process. Two, there is no 'messenger' to aid the seller. This is where things go wrong with 'self-representation.' When I negotiate for a seller, I have the opportunity to interview the buyer's agent for 'deal clues.' Clues such as what the buyer does for a living, where they are from, motivation and other nuances that will give me clues as to how they are thinking. The self-represented seller can not get this same information because the seller is perceived as the adversary when dealing directly with a Realtor and I am just the messenger. Third, emotions can stop a deal. I have none when it comes to negotiations. When a seller deals directly with the buyer's agent, their buyer is in essence sitting at the negotiation table with the seller. That is a disadvantage. When I negotiate, the buyer perceives me as a semi-impartial professional that understands real estate and that reassures them, subliminal as it may, that they are getting a fair deal. Fourth, is the ability to be forthright with my seller and the other Realtor. Like an attorney negotiating with another attorney attempting to settle, all I want is to have a meeting of the minds as quickly as possible. Fifth and not least is price. Sellers need to help the buyer's agent quickly understand what they want and why their buyer should pay that price. That may entail different 'countering' strategies and psychology to arrive at that price. Knowing how to handle the buyer's agent is the key. You need to speak their language and help them keep on track which is to earn a commission by closing this deal. Buyer's agents single goal is to find their buyers a home at a price and terms that are 'market reasonable' and not 'market unreasonable.' When that is done, they get to earn a living. Flat fee MLS is an effective by owner marketing approach in Florida. It can save by owners from paying any commission is sold without a Realtor and if a Realtor ends up with the buyer, then the by owner MLS sellers pays just that agent. Saving money is one thing. Representing yourself is a completely different and at times dangerous proposition. Keith R. Gordon, broker for ADDvantage, the leader in Florida flat fee real estate brokerage, offers flat rate MLS listings in 40 counties including Hillsborough, Pinellas, Pasco, Manatee, Sarasota, Lee, Collier, Miami-Dade, Broward, Monroe, Palm Beach, Martin, St. Lucie, Duval, St. Johns, Orange, Polk, Osceola, Seminole, Lake, Volusia, Leon and Escambia. ADDvantage gives flat fee MLS Florida sellers a variety of options for listing in the MLS by owner including full contract representation and agent eblast marketing programs. View our4 flat fee MLS listing programs Sellers receive unprecedented buyer lead protection with live phone support from 8am to 8pm SEVEN days per week because real estate doesn't stop on the weekends. All leads-whether agents or prospective buyers-are documented and emailed to clients in real time. ADDvantage sets the bar for other companies who advertiseflat fee MLS listingsby educating the public about practices that are not in the seller's best interest. ADDvantage's business practices are completely transparent and we are advocates of our by owner MLS clients. There are NO HIDDEN FEES, NO LONG TERM CONTRACTS, NO GIMMICKS. Just straightforward services tailored for FSBO sellers.Call anytime and I can answer any questions you may have about listing your home using our flat fee MLS listing plans. 727 942 2929 ...read more