Trade shows and conventions are incredible opportunities for companies of all sizes. Getting out there to meet and greet your current customers and impress potential clients is an opportunity that can’t be had any other way. Unfortunately, other people have brought their company to the show to do the exact same thing. A couple of folding tables and some stacking chairs aren’t just going to cut it when it comes to visibility and brand recognition. Having a custom exhibition stand can get walkers to stop, look, and interact. Even if they do not make the decision to buy at the show, your booth will remain on their mind, and with the inevitable post-show follow-up, they may be ready to buy when you call. Three Benefits of a Custom Exhibition Stand Eye-catching design. Stepping outside the typical tradeshow booth doesn’t take much imagination. The most that a venue will provide is some folding tables and some cheap, often uncomfortable, stacking chairs. Banners pinned into the backing of the booth often do not have the upfront visibility of acustom exhibition stand. Powerful branding. Everyone knows their favorite brands. From Apple to Coca-Cola, logos help us define the things that we want. We remember them because they are relevant to our experiences. It is no different for advertising small businesses. People remember not what was said, but how they feel, and branding can call to mind very strong emotions. Of course, when faced with buying decisions, the budget trumps all other considerations, but presenting with a powerful brand makes your tradeshow presentation unforgettable. Flexibility and portability. Some industries define themselves by one overriding tradeshow each year. However, others exhibit wherever they can find a reason, though they may scale up or scale down the size of their booth. A custom-made exhibition stand can be modular, flexible, and affordable, as well as fitting into any exhibition space that the marketing department decrees. Work with Professional Designers Professional exhibition stand designers can help you to articulate a vision for your own branded booth. The stand can be scaled up or down at need and bring in interesting and engaging features such as touchscreens and video displays, seating areas, and canopies. Think of these booths as a small and portable pop-up showroom for your company, bringing people into contact with your staff. You want everything to look its best for your brand, neat, clean, and professional. Make an Impression The contacts that you make at the tradeshow can be critical to future business. 30% of US companies increased their trade show budget in 2018 and while Fortune 500 companies are generously represented – frequently attaining 5 to 1 ROI – smaller companies are not as well represented. Therefore, while the field is heavy with big companies, smaller companies can still make a sizable impact. Join the 91% of over-performing companies that place a big emphasis on trade shows and other live events and make your business busier than ever.
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