We are seeing the world being more digitized every day, from cars to fast moving consumable goods everything is available online. With the low-priced smart phones invention, large populace are now flaunting with new handsets, and increasing internet reach also propelling people of across ages irrespective of demographics  to search out their queries and shopping online. The brands are constantly trying to engage with their prospects or market on various digital marketing platforms as a result. This is why the demand of specialized marketing professionals are arising swiftly.  What is digital marketing? Digital marketing is simply used in marketing of products and services and brand building through various digital media such as social media, email marketing, affiliate marketing, search marketing, inbound marketing etc. However, to market for each platform, there is a need of specialized professional for specific area of digital marketing. Because specialized professional may justify and do their job with ease. With seeing the scope of digital marketing Prime minister of India Narendra Modi kicked off a digital India campaign so that more people become aware about the digital media. As this is a new niche therefore will create more than 20 lakh jobs in upcoming years. This might be a reason that in recent years the top brains of India's IIT have declined to do job as an engineer or any other conventional job because digital marketing let them to empower and gives confidence to start their own business as well. However, the fact of the matter is that in market there are very few specialized digital marketeers today. Therefore industry needs to provide comprehensivedigital marketing trainingto potential digital marketers, they are also required to undergo training in order to be specialized in it. There is a saying that one should never be a jack of all trade, the same rule applies here because digital marketing is a very broad space. So, students first need to seek out that which part of digital marketing suits them most? To identify that area they may assess the market and may choose the subdivision accordingly. Nowadays there are varied digital marketing training companies that offers certified and comprehensivecourses for digital marketing. This is the domain that has not reached to saturation so far, so what students needs is to go through comprehensive training with appropriate institute so that easily meet up the demands and requirement of the company.     ...read more