What is SEO?
SEO stands for search engine optimization. SEO refers to improving the natural position of your website on search engine results pages. One of the top ways that your website is found by visitors is through search engines such as Google and Bing. This means that making sure your website is accessible in search results can be an essential part of any internet marketing strategy. Optimizing your website for search engines can help you to be sure that your website is properly crawled and indexed by search engine robots, allowing pages on your website to be accurately portrayed to searchers.
SEO stands for search engine optimization. SEO refers to improving the natural position of your website on search engine results pages. One of the top ways that your website is found by visitors is through search engines such as Google and Bing. This means that making sure your website is accessible in search results can be an essential part of any internet marketing strategy. Optimizing your website for search engines can help you to be sure that your website is properly crawled and indexed by search engine robots, allowing pages on your website to be accurately portrayed to searchers.
How does SEO work?
Search engines operate based on a set of algorithms that are complex and secretive. They are also always changing. Some SEOs have been able to come to conclusions about general ranking factors that are influential today. Relevance, popularity, freshness, and uniqueness are perhaps the most widely accepted of these. For a web page to be displayed in search engines, it must be relevant to the phrase is it ranking for. This relevance is determined based on the content on the page and the content on websites linking to it. Website popularity is based on the popularity of other websites that are linking to you as well as on social media shares.
Search engines operate based on a set of algorithms that are complex and secretive. They are also always changing. Some SEOs have been able to come to conclusions about general ranking factors that are influential today. Relevance, popularity, freshness, and uniqueness are perhaps the most widely accepted of these. For a web page to be displayed in search engines, it must be relevant to the phrase is it ranking for. This relevance is determined based on the content on the page and the content on websites linking to it. Website popularity is based on the popularity of other websites that are linking to you as well as on social media shares.
Why do I need SEO?Search engine ranking factors are always changing so there is no exact science when it comes to ranking in the number one spot. As frequency of search engine algorithms updates increases, it becomes more and more important for companies invested in internet marketing to seek the assistance of SEO experts, like our Lansing SEO experts. Search engine optimization cannot be done once and forgot about. The most successful SEO strategies need to be constantly monitored and updated to allow you to stay ahead of Google and the competition.
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