Most people do research online before buying something. These potential customers won't be able to find you if you don't have an online presence. You might be surprised to hear that you can promote your business online for little to no cost. That's right, I said free!


1. Have a Website

In today's market, you need a website. It's like your online business card. It shows professionalism and trustworthiness. Websites can be expensive. If you make your own website, you'll only be paying for hosting and a domain name. Many platforms have easy website builder tools, so you don't need any expertise.

 

2. Advertise Online

Advertise on online classified websites. People can find your ad by searching, or you can target the ads. You can advertise a one-day event like a sale or an ongoing service like photography.

 

3. Use Search Engine Optimization

By using SEO, you're directing people to your website using relevant keywords. These people are already looking for your service and are likely to lead to real sales. Best of all, you can do this yourself for free!

 

4. Blogging

Writing blogs and articles can be a powerful way of bringing people to your website. You can publish the articles on your website blog or guest blog somewhere. This is free, but it can take up a lot of your time if you don't like writing.

 

5. Use Social Media

You can use social media to interact with your customers online. You can tell customers about promotions, share images, or respond to customer concerns. Posting something that goes viral can be an incredibly effective way of advertising.

 

6. Make Videos

Make interesting videos about your product or service and post them on Youtube or Vimeo. You can do product demos, unboxing videos, offer advice, or introduce your staff in fun ways. The possibilities are endless.

 

7. Share Photos

Gain followers on Instagram or Pinterest by posting exciting pictures. You can share pics of the product, people using it, staff or company events. Most smartphones have decent cameras, so no professional equipment required!

 

8. Pay-Per-Click Advertising

Pay-per-click (PPC) ads might not be your first thought when it comes to cheap advertising. But it can be quite useful. You have to understand the delicate balance between cost and revenue potential to use PPC. If you're looking for a PPC expert in Kansas City, give us a shout. We can help make sure it doesn't break your budget.

 

9. Email Marketing

Data protection and marketing rules have changed email marketing a lot. It's no longer seen as spam. You can send a variety of content through email marketing. It all depends on what works for your business and what your customers want to see in their inbox. Make sure to follow the privacy and opting in rules for email marketing.

 

10. Local Business Listings

Take advantage of Google My Business listings to show up in local search results. Your business will often show up with competitors so that you can access local customers.

 

Promoting Your Business

You should make a serious effort to use all the methods listed here. Every little boost added together can make a big difference in your online traffic and sales. You can hire people to do any of the above ideas, but you can also do most of them by yourself. Advertising your business can be tricky, or you might feel it's out of your comfort zone. Whether you're looking for a PPC expert in Kansas City or need help with any of the above ideas, feel free to reach out to SaltRank for a consultation.