Every time a new person walks in the door, your front of the house
personnel (hostess or servers) should have been trained by you to
approach them and ask them if this is their first time in your
restaurant.
"Is this your first time in our restaurant? Well let me tell you about us..."Ask
your staff to pitch about the restaurant, about you, how did you
started, where did you get the recipes, anything that it's personal and
differentiates your restaurant from your competitors (and by the way,
this is the perfect place to pitch your Unique Selling Proposition to
your potential and future clients.)The purpose of this buyer
education is to create brand loyalty. Once your clients build a
relationship with your restaurant, they are more likely to visit your
place than your competitor's. By knowing more about you and your business, you personalize their relationship and their loyalty with your restaurant.This
is why it's also a good idea to have an online (or printed) quarterly
or bimonthly newsletter so that you can give your clients interesting
information about your place, your staff and your cuisine.
Posted April 25, 2009 at 01:02 PM
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