You're getting ready for a big presentation with some important new clients. Your shoes are shined, your new tie is straight, your pants are creased, your hair is perfect. You memorized your opening pitch, even added a witty anecdote. Your Word or Powerpoint documents are printed and ready to go. But have you forgotten to "dress up" your documents for success? While all business professionals are at some time under pressure to give a great presentation, they very often fall short because they forget the importance of "presentation" when it comes to documents. Here's why making use of "presentation binding" products makes a difference for a meeting or sales proposal.

Give your company professional distinction.

Anyone can type up a Word document or create a Powerpoint presentation. But having customized presentation binding for the document indicates that you put considerable forethought into your presentation. It means that you value both your company’s reputation and your clients’ time. In other words, it shows that you are a professional.

Provide potential customers with a business reminder.

Don’t leave it to chance that your clients will remember your meeting; instead, give them a presentation folder or bound presentation document filled with your information so that they can review your materials as often as needed. Depending upon the level of sophistication clients find bound documents difficult to just throw away and will often keep them for years.

Inform existing clients of new products or services.

Perhaps your meeting is with a longtime client, so you don’t think you have to bother with putting your better foot forward by using customized folders or bound documents. On the contrary, the longer you have a relationship with a particular customer, the harder it may be for them to recognize what else you offer. Put into their hand a presentation folder, and you create an opportunity for discussion. With a visual presentation of your current services, clients can see just how beneficial your company is for their own professional objectives.