In the grand scheme of things you need to eventually come to the realization that you can’t be like your competitor. No. Instead, #DareToBeDifferent!

Don’t just be great, be fantastic and fascinating. This is where it is important that your business has a niche or an area that you specialize in and do exceptionally well in. You want this area to define your business and to use it as leverage in your #branding and #marketing efforts. You want your niche to be what sets you apart from your competition.

Daring to be different will make your message more exciting. Think about every newsletter you have seen. For the most part everyone seems to follow a template. Boring! That’s great to get you started, but at some point you need to break the mold in order to intrigue your audience. Change up the titles, offer content that breaks the mold of your competition, and brand, brand, brand to make it you.

We took that into account when designing #TheDivaDollsGazette, our first newsletter for Design Diva Creations. Sign up today to see what we mean at http://bit.ly/1bYkodX Our first newsletter is set to release March 5th.