How to Get Customers for a Nail Spa and Salon Business

Everyone loves to go to the salon every now and then to be pampered but when you are the one running the salon, you may feel it is hard for you to get customers. Even with the economy the way it is today, there are still some people who are willing to spend the money to be pampered. With a few easy steps, you can get customers into your salon.

• Create a website for your salon business. If you are not creative, hire someone to create the website for you. The website should be easy to read and user-friendly. Most of the potential clients that will be searching for salons and nail spas online will be the younger generation.


• If you have never used pay per click advertising, now is the time to start. You need to be sure that potential clients can locate your website. With pay per click advertising, including Google ad words, you are able to pick keywords that relate to your company plus you also need to figure out the amount of money you want to pay if a potential client clicks on your ad that leads to your website. For example, a search could be something like" Nail salons in Las Vegas."


• Social networking is the big thing online these days. So be sure to create a Facebook page along with a Twitter account. The Facebook page will be designed to promote your business. Add current customers as well as their friends and their friends and so on. Use your Twitter account to offer seasonal deals and new offers.


• There are Yellow pages and White pages online. Be sure to get listed in these directories because people moving into a new city or town will search for nail spas and salons and you want to be sure that your business can be found.


• You want to place an ad in your local newspaper telling everyone about your business. Also, create flyers and place them in grocery stores and other places around town that have bulletin boards. On the flyers, you can offer discounts such as 10% off for new customers.


• If your city or town has bridal shows, you may want to consider setting up a booth. You can set up different products that your business offers. You can also offer a deal to new brides such as $15 off their first visit. Be sure to have brochures and business cards on hand.