Online Amplify

Online Amplify Newsletter

Social media wary, weary, or wise - you should still be on LinkedIn:

This is a sneak peek at next week's email newsletter. To receive Online Amplify's quarterly email newsletters in your in-box, sign up at http://www.OnlineAmplify.com. Whether you're social media savvy, wary, or weary, connected or overwhelmed, LinkedIn is the place to be if you're in business. An online network for business professionals, LinkedIn can help you prove credibility, gain visibility, articulate your value, promote events, solidify connections, and simply - do business. It offers value for those who are happily employed, freelancing, job searching, or president of a business.Newbie? First, conquer the basics.  A well-developed and complete profile is the first step. Using a resume as a reference document, craft a profile that reflects your skills and accomplishments. Be mindful of word choice, format, spelling and grammar. As you complete sections for the summary, specialties, and experience, be disciplined about articulating what you would want a prospective employer, partner, or client to know. Don't use internal acronyms or jargon; do use keyword-rich, user-focused terms to help your profile be found. In the skills section, add keywords to help searchers find your profile.   Include a photo, preferably a professional "head shot" - but at a minimum, a good quality photo that would be appropriate in a business setting (which is, of course, exactly what LinkedIn is). In the section referencing your education, include certification programs and seminars that are relevant to your business, as well as college and advanced degrees. If college was a while back and you don't want to call attention to your age, exclude the dates. If you're new to the working world, consider asking a professor for a recommendation, and including (professionally relevant) activities or societies you participated in during college. The full email newsletter will be available after October 27 on our website newsletter archives.   

October 19, 2011 at 05:08 AM