By Calligraphy by Angela June 28, 2010
I recommend the services of 13thirtyone Design to make your next event a success. ~~ Angela www.calligraphybynagela.com Dallas Calligrapher ...read more
By Traces of Heaven, Inc. + Giftbandit June 11, 2010
Wow! Love the website and your layout. Creative to the 10th Power! Well written...love the colors, prtfolio and client list is very impressive. Top notch firm. ...read more
By Happy Hearts ( Hardwood & Ceramic) May 27, 2008
2 Thumbs Up to You ! Carolyn www.happyhearts.us ...read more
Luxury Brand Marketing: Why it's so Successful | by Diane Nelson A recent post on the website Seeking Alpha reports in 2012 the luxury market is up 19 percent as a whole. The three reasons cited for the spike is Asia’s craving for luxury, a commitment to heritage and the savvy use of digital media according to the July 2, 2012 post “Coach and Ralph Lauren Taking the Right Steps.” It seems the affluent is a growing breed despite the weak economy and many major luxury brands are cashing in by way of social mediamarketing. It has been reported that 93% of affluent people still only use tradi tional media such as newspapers,magazines, TV and radio. To say this demographic is set in their way is an understatement; above all else, they expect a brand to be authentic. What sets luxury brands apart from mass-market brands is their quality and craftsmanship. Luxury brands are all about exclusivity. “Luxury marketing is all about the right product, the right package and the right channel,” says Rich Keller, Vice President of Marketing at Godiva Chocolate. Brands like Gucci, BMW and Cartier focus their marketing messages on the realm of consumer emotions. Mass-market brands tend to focus their marketing strategies almost exclusively on the real world and real world solutions. Marketing with a Purpose Marketing by nature is designed to create a “want.” Whether the brand is Gucci or Levi’s, the goal is to make consumers “want” the product. When luxury brands and mass-market brands are discussed, the difference is found within the nature of that desire. Luxury marketing summons a deep, quiet yearning that festers and grows until the consumer decides they must have that product. On the other hand, mass-market brands create a completely conscious and identifiable desire. Luxury brand marketing thrives on emotion and the consumer to be truly content) while the desire manufactured by Fantasy (never really allowing the consumer to be truly content) while the desire manufactured by mass-marketers is most effective when its intent is specifically geared toward consumer satisfaction; dependent on problem solving. Luxury brands strategically market through messages meant to make the consumer dream of a different world; a world in which they are more content, powerful and perhaps sexier. Dreams are emotive, completely illogical and based on circumstances and environments that do not really exist – inventive. The luxury brands are cashing in on fantasy and consumers are more than willing to pay the price. The continued growth and global appeal of social media marketing has widened the consumer reach and helped to prime the pump for increased spending on Luxury items. Welcome to the playing field of sophisticated elite, luxury brand marketing. . ...read more
By Steel Blue Media, LLC January 28, 2013
Generating Income in ANY Economy Attitude You have probably heard the old expression, “Your attitude determines your altitude.” Having the right attitude can actually drive your behavior and believe it or not, assist you in achieving much success or very little success over the course of your lifetime. When we think in terms of money, our attitude plays a huge role many times “behind” the scenes. Our attitude about money is typically formed while growing up. So many times, what keeps people from succeeding financially or obtaining ongoing financial success in their life is typically focused around the belief that financial success is not a possibility. On some unconscious level, you may have beliefs formed in youth, which limit you and your financial success. This is why some people live from paycheck to paycheck their entire life. On some level, they do not BELIEVE they are capable of doing better. Before we can begin to discuss the “HOW” to earn money in any economy, I think it is important to first examine our own attitudes and beliefs about money fully to understand it. Read More ...read more
By Steel Blue Media, LLC January 28, 2013
Stay in the loop with the latest tips and ideas on the King Web Design blog! Thanks for reading! ...read more
By King Web Agency October 13, 2011
Graphic design covers a wide spectrum of design concepts. For this reason an individual who is not well-versed in this format of design will find it difficult to select the right graphic design software at first glance. These individuals will instead end up with a graphic design software package that ... ...read more
Home design projects can feel overwhelming. Part of the challenge is to keep track of each room, the timelines, as well as materials and paint that you will use in the rooms. Learn how to organize and track home design projects to make it all run smoothly. ...read more
