Instagram is often overlooked in social media marketing, but the platform is a powerhouse of influence. It should be part of your business’s social media bundle. Do you want to knowhow to get more impressions on Instagram? Read more. 1. Learn How To Get The Most Out Of Hashtags Hashtags are a topic that I have covered in depth before. On Instagram, they are absolutely vital to your success. Choosing the correct hashtags for your photos can help you reach a large, highly-targeted group of people, regardless of whether or not they are following your account. Unlike Twitter where stuffing your posts with hashtags is frowned upon, it is a common practice on Instagram. That means that you can include as many as 30 hashtags (the upper limit imposed by Instagram) with each post without offending your followers. Some of the most successful users on Instagram include the maximum number of hashtags every time they post. 2. Start Following Other Accounts In Your Industry Another excellent way to connect with new users is by following relevant accounts and engaging with other users. On Instagram, the "social" part of social networking really applies. The more frequently you comment on other posts or engage with other users, the better you will do overall. One technique that can be effective is to look at the top photos under a relevant hashtag. When you find one that you like, follow the user who posted it and like their three most recent photos. Engaging a little bit more thoroughly like this shows them that you appreciate their account and that you are interested in their content. As a result, they are more likely to check out your account to see what you have to offer. If they like what they see, they may start following you. 3. Get In The Habit Of Posting On A Regular Basis You probably already know how important consistency is when it comes to advertising your business. That same concept applies to getting more followers on Instagram. On average, people who use Instagram add a new post to their account one time each day. Interestingly, the accounts that have the most followers usually post anywhere from 2 to 3 times each day. What that seems to indicate is thatposting more frequentlymay help you get more followers. On Instagram, there are no penalties for posting too often. That means that every post you make has a chance of being seen – especially if those posts feature high-quality content. Sticking with a regular posting schedule can go a long way toward getting the word out about your brand. 4. Choose Your Filters Wisely Instagram is well known for its unique filters for photos. They can transform plain, boring photos into something a lot more exciting. More than that, however, filters can even increase the number of people who see your posts and can result in more engagement. Studies have shown that photos with filters stand a 45% better chance of getting comments than photos without filters. Similarly, they are also 21% more likely to be seen. The best filters to use are the ones that increase the contrast, warm up the tone of the photo, or increase the exposure. 5. Consider Adding Emojis To Your Posts Although this tip doesn't apply to every market,emojiscan be a good way to connect with your followers in certain industries. If you aren't familiar with emojis, they are small images that are usually included along with text. They can range from traditional smiley faces to hearts, stars, flowers, or images that represent different emotions. On social media, they are an important way of expressing feelings. Interestingly, Instagram has found that almost half of the content that is posted on the site includes one or more emojis. You know your audience best. If you think that they would respond well to emojis, experiment with them to see if they cause more people to engage. 6. Have Users Submit Pictures For A Contest One excellent way of convincing users to engage is by holding a photo contest. Come up with a unique hashtag that you can use for the contest. This will make it as simple as possible for other users to enter. It also will make it easier for you to keep tabs on all of the entries. When people enter, ask them to leave a comment on their own entry tagging someone else who they think should enter. This can allow the contest to reach a lot more people while also getting the word out about your company. 7. Upload Videos Instagram isn't just for photos. You can also post short videos on the platform. This is one thing that not a lot of companies are currently doing, which means that it can help you stand out. As of right now, approximately 10% of Instagram posts include videos. That means that the field is pretty much wide open. If you start using video now, you will already have a leg up on all of your competitors by the time this type of marketing becomes more popular.
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