By abalik August 09, 2012
The service I received was sloppy, at best. First of all, there didn't seem to be a clear line of communication between the group - I was handed off to an account representative that did very little to help set up my project and understand the needs for my campaign. They offered no guidance in properly turning around the project. We were working on a tight timeline and they assured me that the mail piece would drop in time - I didn't start seeing any traction from the mailer until just two days before the event. In dealing with any issues they seemed to bounce me back and forth between the account representative and the owner...An obvious communication breakdown was inevitable. They also charged my account an extra $800...The amount was refunded but they were also not upfront about additional data setup fees..I could go on and on about this horrible service. When I voiced my concerns they offered no consolation - only argued back with excuses and one-sided reasoning.Very disappointed. ...read more
By JH October 29, 2010
This company is out of business ...read more
By Prime Financial Group of Palm Beach October 28, 2010
I have used this service for the past 2 years with great success. I have lowered my cost of marketing by 50 % in materials cost . We have saves our staff hours of time doing manual tasks on marketing. This frees up there time for the more important things to run the business. We know send out more information reaching more prospects. MailXstream is great to work with. ...read more
Envelopes - 10 Techniques the Pros use The Envelope Tricks of the Trade Series10 Tried-and-True Techniques that the Pros use...and aSPECIAL FREE OFFER!(See below for details)..Whyshould the direct mail professionals keepallthe good techniques to themselves? Here are a few of their techniques; use them to help get your mailing opened and read.The envelope.The first hurdle in direct mail is to get the envelope opened. Try one or two of these pro-proven techniques to jump over that hurdle. They might help you get a lift in your next mailing, too.1-Send anenvelopeinstead of apostcard. Envelopes outperform postcards all the time. Maybe because they are more personal. Maybe because there is a certain curiosity factor. Maybe because opening an envelope provides a fractional second of involvement—and hence a mini-commitment—that a postcard does not demand.2-Closed face envelopes outpull window envelopes. Think about it. The really important letters of your life come in a closed face envelope. A birthday card from your mother. A note from your best friend. Isn't your mailing just as important?3-Stamps are better than meters. Meters are better than indicias. (Indicias are those little black boxes printed on the envelope in lieu of a stamp.) Stamps make the letter look like it came from a real person. Meters look like a company sent the mailing. An indicia screams "I am a mass mailing!" Which are you more likely to open first?(See related article:"Stamp, Meter, Indicia? - A Postage Primer")4-Ifonestamp is good,twois better. ‘Nuff said.5-Cancellation marks add extra importance to letters. In today's postal system onlyFirst Classmail is cancelled. Emulate the look of First Class in any mail class with a mailer's cancellation mark. People subliminally recognize the cancellation mark as being important.6-Handwriting fonts on the envelope can help get some mail opened. Appeals for funds to help an orphanage or save a whale?Yes.Information from the Desk of the President advising you about a stockholders meeting?No.Be judicious.7-If handwriting is good, doing it incoloris even better.8-Take handwriting to its logical conclusion. Make the return address in the same handwriting font, in the same color. Add a stamp. How much more personal can you get?(See related article:"Get Personal - Get Results")9-Teasers. Not all teasers are created equal.Good teasersmake the recipient want to open the envelope by creating tension or curiosity, or by inspiring pride or fear.(See related article:"10 Tips for Great Copywriting")10-Don't forget the back of the envelope. If you've got a meaningful message that compels the recipient to open the piece—then try it.There aremoretricks from the pros that we can teach you, too. But you'll need to CALL US at 703-996-0800 to learn more.=========FREE OFFER!!!Statistics show that stamps get letters opened.P&P;will stamp your mail forFREEto prove the point!CallPaul&Partnersto schedule a mailing of at least 5,000 letters during July. Mention the special code of0709Sand we'll affix one stamp on your envelopesFOR FREE!Here's the dreaded fine print:Minimum quantity of 5000 letters.Job must mail during July.Postage is not included.You must mention specialcode 0709Sto get this special offer.=========Paul&Partners Direct Marketing43670 Trade Center Place,Suite 150, Dulles, VA 20166Phone: 703.996.0800 Fax: 703.996.0888 1.866.365.2858http://www.paulandpartners.net/sales@paulandpartners ...read more
By Paul and Partners, Inc. July 07, 2009
Intelligent Barcodes are here! Intelligent Barcodes are here! ...read more
By Paul and Partners, Inc. July 07, 2009
What’s black and white and green all over?The story of FSC and Recycled papers.Back in the dark ages—say in the 1960’s and 70’s—when computers wereKayprosorCompaqs, the promise was a paperless office within 20 years. As you’ve probably noticed, it didn’t happen. In fact, we’re using more not less paper than we were 40 years ago.The US was—and remains—the world’s largest market for paper products. And that puts a huge burden on the forests of the world. Untrammeled forests in Africa, South America and Southeast Asia are being flattened to support our need for paper. In the process, the needs of indigenous peoples are being shunted aside,irreplaceable native animalsand plants are being steamrollered into oblivion, and air/water pollution on a shocking scale is de rigueur. Worse yet, the living “lungs” of our planet are being wiped out at an unsustainable pace.Yes indeed, paper is big business. A big, messy business.In the US, 25% of our national timber harvest is used solely to create paper. But it isn’t enough. We produce 90 million tons of paper each year but consume 100 million tons. So not only are we dependent on other countries for the fuel we burn in our cars, we’re also dependent upon them for the paper we use to fulminate about our dependency!If God helps those who help themselves, goodness knows we’re trying.First we triedrecycling. When the concept was introduced a generation ago, the hope was that the public would do the right thing. And it did. While the recycling effort did reduce the amount of paper in landfills, it still accounted for less than one third of our paper consumption.Then the market for recycled materials flooded, prices tanked and even environmentally sensitive communities had trouble selling their hard-earned recyclables. All this while paper prices continued to go up and forests continued to go down!Once there was sufficient recycled product on the market, recycled papers started to appear. But because they required extra processing to remove toxins like inks, staples, glues and cellophane windows before being turned back into paper, recycled stocks were more expensive than “virgin” paper. They were also ugly and didn’t hold an image well.Consumers stayed away in droves.Manufacturers responded by mixing recycled paper pulp with virgin pulp. The results were lower prices and an improved product. But it touched off a moral dilemma: is 10% recycled content “recycled enough?” What is “enough,” anyway?If recycling alone wasn’t the answer, what was?Enter theForest Stewardship Council. Realizing that lumbering practices around the world had to change as part of the solution, The Forest Stewardship Council (FSC) implemented standards of certification for responsible behavior.Wood is the largest component ofpaper. Hence, start with the source: logging. Certify companies that manage forests responsibly. Give them a “brand” that helps them win market share from companies using illegal, unsustainable and unverified logging. And by doing so, FSC reasoned, eliminate habitat destruction, water pollution, displacement of indigenous peoples and the violence against people and wildlife that accompanies unregulated logging.Then FSC certified the mills that chip, shred and pulp the wood, ensuring they use the most benign technologies possible to turn tree slurry to paper product.Then FSC certified companies that sell the paper to ensure the brand is not diluted or misrepresented. And finally, FSC certified printers that use environmentally friendly processes.In other words: FSC established and maintained a rigorous“chain of custody”from forest to final product. The unbroken chain ensured environmentally and socially responsible behaviors in every step. It was the gold star standard.But then it got even better! FSC added a recycled component to its certification process. Three labels tell the story:FSC 100% Virginensures the paper is from sustainable forests that comply with the rigorous environmental and social standards of the FSC.FSC 100% recycledensures the paper is from 100% post-consumer recycled wood fiber as defined by FSC standards.FSC Mixed Sourceensures the wood pulp came from an FSC-certified forest, company controlled sources and/or recycled materials.Environmentally and socially aware consumers of paper product no longer have to choose between recycled stock and FSC stock. Now they can get the best of both possible worlds! We may not be paperless yet, but we can ensure the papers we use are societally responsible. Want to know more? Want to print your next job on greener papers? Call Paul&Partners.;703-996-0800. We’ll help you make the right decision for all the right reasons. ++++ 43670 Trade Center Place, Suite 150, Dulles, VA 20166 Phone: 703.996.0800 Fax: 703.996.0888 www.paulandpartners.netsales@paulandpartners.net ...read more
By Paul and Partners, Inc. March 31, 2009
After spening weeks, months or even years typing, creating and correcting the perfect manuscript, the next step is to hope for the best case scenario. You’ve put your heart and soul into a manuscript, and now it needs to be published. It would be great to have the manuscript on the shelves of bo... ...read more
Professional printing and graphic design companies can help you get a marketing edge when it comes to your business. A printing company can easily handle all of your needs with business cards, flyers, brochures, and more. The graphic design side will help you create logos and other graphics to make yo... ...read more
