By Luximo Limousine Service (Houston Limousine Service) June 21, 2010
Thanks for telling us about Merchant Circle! ...read more
By B. Meyer Bookkeeping Solutions for Business December 29, 2008
Charlie provides an excellent service at a reasonable price and helps you stay in touch with your clients and customers through a monthly newsletter. Great way to keep you in front of your clients. ...read more
At one time considered a distraction by companies, today social media has proven it provides a competitive advantage. Companies, such as Google (GOOG) and Target (TGT), strategically employ social media to generate awareness and trigger purchases by consumers. Small business owners, who realize social media is not an initiative or project, but a way of doing business, capitalize on additional opportunities like larger companies using social media effectively. Sometimes, small business owners approach social media like a person committing to exercise for a New Year’s resolution. At first, there is an initial motivation, which soon turns into discouragement after results are not instantaneous. Thinking ahead and building a plan with realistic expectations will increase the odds of achieving results from using social media. Small business strategies misfire when selecting social media platforms based on the owner‘s personal taste. For example, the owner plays and loves basketball, so the company advertises in a sports magazine; however, the owner operates a bridal shop! Consider the company characteristics, the message in the content, the target audience, and the weaknesses and strengths of each social media platform to prioritize better and focus efforts. Updating the content daily is vital to small business social media success. For example, have daily interaction allowing two way communications with current and prospective customers, offer expert advice and tips, or blog. The content needs to be relevant to the business offerings and the target market. Social media is accessible 24/7 and creating relevant up-to-date content informs and educates, which builds a reputation as an industry expert. Additionally, find an affordable Web-based service to monitor social media activity. As the buzz builds, set metrics aligned with strategies and objectives to assist in allocating staff and budget amounts to continuously growing a social media presence. Someone should be in charge of trend watching, calendar creations, content development, writing and editing, which involve allocating time appropriately for success. According to Vertical Response, in a study surveying 462 small businesses, 43% spent more than six hours a week on social media management and 18% spent more than 10 hours a week. The biggest time constraint was content creation, and if blogging is part of the strategy, it takes even longer. Start small to establish a social media presence, maybe implementing a Twitter strategy, allocating 10 minutes a day. As the buzz grows, taking a social media presence to new heights will require additional time and resources. ...read more
By BrandMD Marketing Consultants August 17, 2013
If you have friends that think it is OK to ignore our responsibility to recapture America and restore all the rights, freedoms, and privileges that we once enjoyed,my book, America's Role in Revelation, would be a good way to politely show them that they are wrong. If we just go on with business as usual, we soon will discover that the America we once knew and loved is gone forever. The small businesses will be the ones that will be distroyed first as this is the backbone of our economy. Then more and more of our freedoms will disappear untill we will not be able to distinguish America from any of the other countries ran by dictatorships. What will our answer be to our children and grandchildren when they ask us why these bad things happened to them? We still can turn things around if we take action and send good people to Washington that will balance the budget and make the hard decisions without caving into the pressures of the old school representatives. I hope you will take time from your busy lives to investigate what I am warning you about. This book is designed to help Christians see that God wants us to keep America the strong, free, independent nation that we once enjoyed until Jesus returns. This seems to be a problem that too many of my fellow Christians do not understand. You can visit my website: www.americasroleinrevelation.com to find out more about it or just go to most of the major online book stores to find it. It is now available in all of the e-book forms. ...read more
By America's Role in Revelaton December 22, 2011
The following is a column by Vanessa Horwell fromMobileMarketer.comthat gives concrete reasons why today's businesses need to incorporate a Mobile Strategy into their Marketing Plans. Now that you're convinced, considerGGGOmobile.comfor your Mobile Marketing needs. Happy reading !! ------------------- Mobile Marketing is no fad !! Rather, I believe that mobile marketing will – and must – become a central part of every successful marketing and visibility strategy, and I think it is well on its way to becoming just that. However, the integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously. Instead, it will come about through a concerted effort to educate companies and other organizations about the benefits and unique qualities of mobile outreach. This is not to say that the mobile marketing industry will somehow foist preferred tactics on unsuspecting businesses. The integration of mobile marketing will occur – and is occurring – naturally, organically. Teach reachEnterprises across the nation and the world are already realizing the tremendous reach and penetrating power of leveraging the mobile device for marketing purposes, and they are coming to this realization by discerning the trends and facts on the ground. Hundreds of millions of Americans – nearly 90 percent of the country – use their mobile devices every day, and a solid majority of them express a desire to receive marketing messages of some sort through their mobile. Redemption rates for mobile initiatives dwarf those of traditional marketing programs. Indeed, the cost per impression of a mobile campaign is often far lower than that of a mainstream media advertising campaign. But you know this already. The role we must play as marketers and mobile industry professionals is that of educators for the rest of the business community that has not yet fully embraced mobile marketing, or that portion which subscribes to the notion that mobile is somehow just a flash in the pan. It is our job, in other words, to convince organizations that sitting on the sidelines of mobile is not an option, and that doing so carries an opportunity cost too high to sustain. More constructively, it is also our job to continue touting the best practice and most effective strategies to get the most out of mobile communications. Since standing on the street corner wearing a sandwich board is out, this proselytizing starts at the level of existing and potential clients. In that vein, here are five effective arguments to present to clients on why mobile marketing ought to be anindispensableaspect of their marketing plans. It is where your customers areAs I mentioned, mobile phone saturation is nearly complete in the developed world, and the use of mobile devices is on the rise just about everywhere. This makes the mobile landscape the place of residence for most – not many, most – of the world's consumers. Engaging in a mobile strategy opens up this vast market to any business that wants to participate in it. By nature, it is targeted, relevant and actionableMuch as email and Internet marketing redefined direct marketing, the mobile space is further expanding businesses ability to engage customers in ways that they find appropriate and attractive. Importantly, the mobile medium reaches purchase-ready consumers directly at the point of sale. When we said this in the past, it used to mean that customers could have a marketing message on their device when they physically approached a retail outlet. Now, with the maturity of mobile commerce and the flourishing of the mobile Internet, it means that customers can conduct the entire transaction cycle on their mobile device, from marketing to purchasing to consumption. It is cost-effectiveMobile marketing features some of the lowest cost per touch and cost per impression of any marketing medium. Without naming names, one retailer executed a mobile campaign with triple-digit ROI for less than 2 cents per impression. Marketers that provide tactics with these kinds of returns for clients are also reaping financial rewards. Agency holding company giant WPP, which owns JWT, Ogilvy and Y&R;, posted 2 percent revenue gains in one of the softest marketing spend environments in years arguably on the strength of its mobile marketing performance. It is brand-friendlySince mobile marketing is still relatively new in the eyes of most consumers, it transmits a sense of innovation and forward-thinking for the brand that uses it. Combine that with the ability of mobile marketing messages to be well-branded – a goal for every mobile marketing initiative – along with the high levels of brand interaction associated with mobile applications, and mobile marketing becomes a panacea for companies trying to define or strengthen their brand. It is versatileSpeaking of applications, it is easy to forget that these ingenious, useful and ubiquitous marketing tools are barely four years old. The Apple App Store, which has almost 250,000 applications for the iPhone and iPad, was not even open for business until 2008, a good year after the first iPhone was introduced. Now, applications are the darlings of the marketing and advertising world, and an indispensable aspect of the smartphone experience. This demonstrates that marketing opportunities on the mobile medium grow and change almost daily, and mobile continues to provide new and better ways to get a message out. It is, in other words, one of the most versatile marketing mediums currently available. MOBILE MARKETING IS not the next big thing, waiting for the next next big thing to come along and unseat it. It is the big thing, the game-changer. In technological terms, mobile is the next evolution in communications, one that is redefining how, where and why people connect with one another. It stands to reason, then, that it should have a similar effect on marketing and advertising. Trends everywhere are pointing to this evolution, and businesses are on the path to widespread adoption. There will never be a year of mobile, or even a half-decade of mobile. Mobile marketing will be a consistent reality for all businesses, everywhere. So it is time to let them know. Vanessa Horwell is chief visibility officer ofThinkInk, Miami Beach, FL. Reach her atvanessa@thinkinkpr.com. ...read more
By GGGOmobile.com August 19, 2010
Today people oftentimes receive their news in a different way than they ever did in the past. This is because news is available almost instantaneously online. While this is great for convenience, it has unfortunately caused some challenges in the way of media management. ...read more
The media plays a very big role in today's information seeking world. With our current technology, people are able to learn what is happening in other countries by watching global new broadcasts and live streaming video. Communicating with friends is just as simple; using cell phones and computer... ...read more