Don’t buy a course. Thats a horrible way to start off your already $250-$750 in the red and you’ve most likely gotten information you can get for free inside articles and on Youtube. I beg you not to buy a course I’ve gotten so many emails from individuals who wasted money on a coarse, and sadly have to tell them everything they learned they either could have figured out themselves or is available for free online. People think theres some kind of magic formula, and I will tell you that magic formula for FREE, its called testing. I know you read this all over the internet, but you read it all over because its true, and it has personally worked extremely well for me. TESTING IS EVERYTHING. So instead of buying a coarse continue reading Quora articles like this one and listen to marketers who are willing to share their experience for free. While your learning here’s 10 free tips I would like to offer Ok, Here are my Top 10 Marketing Tips, The Audience - the highest converting Facebook ad I know are retargeting ads. Send ads to every single person who visited your website or has clicked on one of your ads. Successful Anyalactics - Always give your ads an extra chance, you would be surprised by the miracles I have witnessed by waiting one more day Testing - I know you’ve read hundreds of articles about how important testing is but they aren’t kidding. On our most recent campaign we tested over 20 different interests. With all our years of experience we are still not confident on any one particular asset we typically test over 50 before we get lucky enough to find a winner. Retargeting - Back to retargeting it works, plain and simple, any website with a significant amount of website purchased (over 100 a month) will make money on a retargeting campaign mostly because they are so inexpensive to one. Typically on retargeting campaigns you can reach 1000 people with just $10. The less you have to spend the easier it is to make a strong return on your adspend Look Alike Audiences - These are very key for mature e-commerse sites, if you have a list of over 1000, or 10,000 customers facebook is able to generate a pretty good idea of what kinds of people those customers are. Therefore I would advise any e-commerse store with a minimum of 1000 customers in the last 3 months to create 3 ads using look a like audiences of 1%, 3%, and 5% scales. Email Subscribers - Aside from facebook you should be sending out weekly email blasts, but in addition to that you should always upload your list of emails to Facebook. Facebook will then automatically identify which Facebook accounts those emails are tied to, allowing you to advertise to your email list on facebook too now. Content - Content should never be underestimated but this I typically recommend advertisers judge themselves. You know deep down if the photos looks engaging and presentable or if it just a stock photo with a white-background, and if you know your customers know too! Copy - This should be short and to the point. You should be able to get the idea of what an ad is saying within one second of glancing it. A small percentage of people read blocky text. Even if the copy gives very convincing reasons, it doesn’t matter if they don’t read it in the first place. Remember your not the only post/ad in someones feed, would you spend more then a few seconds reading an ad?? Most people won’t Attention! - Attention grabbing is the key to facebook ads, if you don’t throw yourself in front of them, make them forced to read your ad, few will read it and your competing with too many people who are using these strategies you ad won’t perform well. Its all about grabbing the viewers attention. DID YOU READ THIS LINE? Of coarse you did, and you may have just glanced at the rest of the answer, but as long as I got you to read that line I got your attention. Enjoy - You have to enjoy the process, if your not excited about new ads and checking your ads every hour you’ll loose motivation and if you don’t reach success the first time, you won’t try again. Its just like what I said in the beginning, you have to try over and over and over again. Neither me, you, or the so called guru’s know the right audience. All we can do is guess but enough guesses and you’ll get lucky. For those of you who like exact numbers (like me) assume 15–25 interests! Hope that helps :) I do run my own Facebook Ads for several e-commerse clients. Just to give you an idea of the power Facebook ads can have for a store. We spent $336.87 in Facebook ads for Miracle Mississippi (a skin care company), and produced $1110.02 in additional revenue that month! If any of your marketers are ever looking for advice feel free to reach out! Always Happy to Offer Marketing Advice :) Jack Duke President of StarSocial Marketing
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