Greetings fellow Merchants, Subscribers, and Friends! Here I'd like to give you another excerpt from Preparing for WINTER Online. Winter stands for What I Need To Expect Results. Today we'll talk about snow. Depending on which part of the hemisphere your from or in, you may have never experienced snow. Now on the other hand, in this cold internet marketing world, the streets of traffic may sometimes be filled with SNOW. (Something No One Wants) Have you ever tried a million different searches on your favorite search engine or website only to find a sales page, or affiliate offer that doesn't even help you with your problem. Well, I have; several occasions. For this reason alone, Google often switches it's algorithms, which are the equations used to determine ranking, results, and authority. At the end of the day, believe it or else, Google is a service. If they can't find what you need based on how you search; then they have lost their value. This really goes for any site. Now, to give you the opposite perspective, you want your sales page or lead capture to do this, however, the way you go about doing it makes all the difference. Many times where raw info is needed, an opt-in page, landing page, squeeze page, lead capture page or whatever you like to call your page that welcomes permission marketing. Permission marketing is basically sending desired information to those whom have requested it. Ex: Put in your name and email, then immediately receive your free download! You are giving them permission to contact you Back to SNOW. Something No One Wants is to wait longer than they have to, getting redirected instead of straight to it, or not having all the information needed. An example of each. A video that takes forever to load or an article you read all the way through only to need to check out additional information. Too many OTO's oronetimeoffers. Well how about this? Well how about that? What about ____? Effectively used, a one time offer is essential after a sale and a great CTA Call to Action Page if the visitor is leaving the website or check out. (A good time to demonstrate TRUE VALUE.) You took all the steps and haven't gotten the results or information/understanding you needed. Let's look at another angle: You're driving traffic and getting clicks; yet still no sales. Do you have the best product or service? If so, do people see why they should feel the same; when they visit? I came to your website for this, but you keep showing me that. Give what they want (value), you will get what you need. (what you value/expected result) What's blocking your street off?
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