Hello people, here  we are again discussing some great tips to help business owners survive and maintain revenue during this difficult time. We will examine  tip #2 dealing withCRITICAL NETWORKING. This tip is very important to say the least. Some people believe any type of networking is key or good. I once again have questions about that facet of thinking. I say that because, whatever connections you are making while networking should be to make a KEY CONNECTION.I hope aren’t  going around just collecting business cards just to say they“ARE NETWORKING.” Critical networking consist of meeting people with knowledge,  have other valuable connections, display a strong sense of character, have a trusted name in the  community and other social circles, known locally and maybe nationally. Example, if you are trying to get into corporate doors for speaking engagements you should be networking or connecting with folks in HR (Human Resources) not the Receptionist or Technician. The chances of you getting closer to a key decision maker would be better if someone in HR is seeing the value of what you offer and has discretionary time to listen or watch a demo or attend one of yourFREEseminars or workshops. Make sure you are remembering to get the most bang out of the social networking events. In addition, to understandingEVERYevent isNOTrelevant for you to attend, so be strategic in your goings to get the full benefit. When you have developed the principal# 1Building a solid relationshipthen you can move into establishing critical networking techniques that will in turn bring you credence to lock in that deal. You have been in the RIGHT PLACES at the RIGHT TIMES and have proven toKEYcontacts you can bring theGOODS. I hope this information finds the proper application in your industry. Just remember to apply the tips and you should see results of a loyal relationship with your clients and those they refer to you developing. Next week we will cover understanding the value of referrals! ...read more

Last week, I talked about key factors that were essential for maintaining success during this difficult time. Comments were submitted by seasoned business owners in various industries. Well, we are going to examine each area beginning withBUILDING A SOLID BUSINESS RELATIONSHIP. The first step to success in any business venture is to build a solid business relationship. One may think,  it’s merely just an exchange of money and services.WRONG! When you are building a relationship, you are establishing trust, integrity, character, strong networking traits and so much more. When the initial point of contact is made  a show of  approval is in order to reach the next point. For example,  you maybe very knowledgeable about  the product or service,  along with that to die for smile, not to mention wearing that wonderful pin strip suit or the bright orange stilettos and matching jacket. In addition, to expressing all the selling points to the consumer and really following through with what your services or products claim to do. You are moving closer to sealing theDEAL! It ’s a wonderful concept when these things are accomplished because it sends a message that you are creditable. With credibility comes more work and more work equates to more income. Be willing to answer questions to bring clarity to your potential clients. If they asking, then they are thinking!  I have seen so many folks lose out because, they are impatient and not understanding how to send the message to the client that you are so important. Relationship- 1.means being related, connection, association 2. a connection based on personal, business, political or other contacts KEY WORDS PEOPLE:related, connection, association If the consumer can’t relate to you why should they spend money with you over a  duration. I don’t know about you all but when I pay tuition for my son I must have aCONNECTION;otherwise it’s not going to last very long. Get to know your clients’  special dates, such as birthdays, anniversaries of business, milestones,favorite vacations spots, remember names, faces of their employees, communicating with clients just because, to see how things are going….not asking for anything but also offering to help them. It’s look like we are building a relationship here. ...read more