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A Huntington Beach, California-based real estate was slapped with a $2,750 fine by city officials last week after being found guilty of displaying too many open-house signs around the town. Jerry Del Mauro, who works with RE/MAX Select One, was holding the open house for a $1.4 million listing situated in an isolated part of the town. In order to get more attention, the agent put up 18 signs advertising the event on a busy street around two miles from the actually property. Most American cities don’t have any rules that limit public signage, but some have restrictions on where those signs can be placed, and some even ban their placement on sidewalks and curbside grass. Huntington Beach doesn’t have a limit on the number of signs that can be displayed, but rules say that the number should at least be “reasonable”, according to theOrange Country Register. While the definition of what constitutes a “reasonable” amount of signs might be subjective, city officials decided Del Mauro had gone too far. He was fined $250 per sign, though that figure was later reduced to a total of $500 following an appeal. “I definitely violated the ordinance because of the location of my [listing],” Del Mauro admitted. “If I used just four signs, you wouldn’t be able to find it. … The rules are good, but you have to have exceptions.” Del Mauro claims he had to use more signs because he held a previous open house event for the same listing, and only used one sign at the front of the property. However, no one turned up, so he decided to use more signs in order to get the property noticed. Now, Del Mauro is teaming up with other real estate agents in the city to meet with officials and ask for an exception for ordinances for secluded properties. Huntington Beach isn’t the only U.S. city that’s seen to be cracking down on the use of excessive signage, and so real estate agents need to be careful, industry bodies have warned. “Every city is different, and every city has different rules and regulations,” Laura Olhasso, government affairs director at the Pasadena-Foothills Association of Realtors, told the Orange County Register. “If you’re doing business in several cities, you’ve got to know the rules in that city before you place open house signs.” Defending the fine imposed on Del Mauro, Huntington Beach’s code enforcement supervisor Rich Massi told the Orange Country Register that officials had received numerous complaints about the amount of real estate signs being placed around the city. “A few agents started to blanket the city with open house signs at various locations, which created a nuisance and blight,” Massi said. He added that Del Mauro is alone in being fined, with other agents being slapped with penalties ranging from $250 to $3,000 for breaking the rules. Mike Wheatley is a Realty Biz News Contributor ...read more
By Realty Biz News June 06, 2018
It's 2018 - have you got social media all figured out yet? If not, don't panic. Social media still eludes even top content marketers who have been learning the ropes ever since businesses were allowed to enter the game. In fact, there may never be a perfect formula for social media success. Things change fast in the digital world. A strategy that works today may be replaced by something better in a few months or years. But let's not dwell on the negative, for now. If you're struggling to see the best results with your social media for real estate, use these five marketing tips that will help you move the needle: #1 - Enable Reviews Some real estate agents are so terrified of receiving a bad review that everyone will see they disable social media reviews altogether. But here's the truth: one bad review isn't always a bad thing. Reviews are one of the best ways to receive honest feedback from your clients. If someone does say something negative about their experience, you'll know you might have something to improve on. Even better, you can address the commenter to try to resolve the reason they left you a bad rating. Granted, no one likes to see someone speak negatively of them, especially on channels like Facebook where other people can see it. But not enabling reviews also mean you're not embracing the five-star ratings you deserve - and those ratings are proof of your expertise that will make people want to partner with you. #2 - Choose Your Social Media Channels Carefully Today's social media landscape consists of Facebook, Twitter, Instagram, Pinterest, YouTube, SnapChat, and a whole slew of others. Some realtors make the mistake of trying to be on all of them. Don't do it! Being active on just one social media platform is a challenge, and the complexities multiply as you add channels to your mix. Choose one or two platforms your target audience is most likely to engage with. When you can devote your time and resources to just one or two outlets, you're better able to make your efforts effective. #3 - Don't Make Every Post Sales-Oriented Everyone knows what you do as a real estate agent. They know you have listings and can help them find their dream home. What they need to know is why they should partner with you over any other realtor in the area. If everything you post on social media is related to sales, your audience will eventually start tuning you out. You can keep them engaged by posting interesting home features, how-to videos, helpful blog articles, or other content your audience might find helpful. #4 - Promote Your Posts Social media is largely free to use, but it can be worth it to pay a little to put your content in front of new people. You can target your promoted posts by a variety of demographics to ensure you land in front of the right people. Promoting your posts will help you get in front of new audiences so you can grow your following. #5 - Keep Your Social Media Presence Current Starting a social media initiative can be an exciting adventure, but all too often agents will drop the ball because they didn't realize the time investment it requires. Or worse, they don't see immediate benefit so they quickly decide it's not worth it. Whatever the reason, quitting too soon is a huge mistake. Social media takes a while to start yielding results. Give your efforts enough time to pay off. If you don't think it's working, try tweaking your strategy until you find your sweet spot. Wrap Up What's your secret sauce to better social media marketing for real estate agents? Drop us a comment below! Ben Shepardson is a Realty Biz News Contributor ...read more
By Realty Biz News June 06, 2018
The summer of 2018 residential sales market is shaping up to be among the hottest in memorable history. Retail buyers are certainly scrambling to make offers within days if not hours after a house first comes on the market. But as an investor, should this be your strategy? Probably not in most situations. It’s true that speed is important when it’s time to pull the trigger. The time when speed is not your investing friend is often when searching for a target to aim at. When you find a great deal, go ahead and pull the trigger. But when you are casting a net far and wide to find those deals, patience is a better attribute. Distressed Sellers Are Not Happy Campers You’ve seen the bandit signs and small classified ads offering to “buy any house”. What these don’t say is that they will buy any house at any price. When distressed sellers call on these advertisements, they hope someone is going to solve all of their financial problems. Maybe they need to sell fast for cash. Or maybe distressed sellers are stuck with a seriously damaged house that retail buyers want nothing to do with. You need to know which it is. Either way, the seller is already cranky because of they’re situation. When they hear a realistic but low-ball offer from an investor, it’s likely to crank up their crankiness. What you don’t want to do is add fuel to their misery. Instead, stay pleasant even when they grumble, growl, and cuss at you. Before they slam the phone down in your ear, make sure they understand that your offer remains available if they change their mind. Patience is a virtue for the successful investor. Some of these people will call back and some won’t. Even those needing a really fast sale likely have at least a few days to think about your offer… and look for better offers. There was an instance when a seller was facing jail time if he couldn’t raise $32,000 in less than a week. Seems he was way behind with his child support payments and the judge was at the end of his rope. However, the man had inherited a house a few months back from an elderly relative that had let the maintenance go for more than a decade. This happens fairly regularly. As several days passed, he wasn’t able to find another buyer offering more than the $37,000 the “buy any house” investor had offered. You got it. The man facing jail time called back to accept the offer at the last moment. That’s when speed and the ability to close with all cash wins the deal. In the end, several people benefited from the low-ball offer. Mostly the kids who received some very delinquent support money. And of course the man that didn’t go to jail as well as the investor with the patience to make it all happen. When Speed is Needed There are two times during a real estate transaction that speed is the key to closing great deals. First, is when you are looking for distressed sellers. These people need to sell a home fast. When you're looking for a property, the first thing you should do every morning and throughout the day is keep an eye on MLS listings, craigslist listings, and anywhere else that you scour for leads. When a hot lead comes on the market, you want to be the first person to make an offer. You want to have an offer in front of the seller that he or she compares to all other offers that come in. It doesn't need to be the best offer but it does need to be an offer that clearly states that you will close the deals fast. Then you sit back and wait. Turtles Cross the Line to Success Being patient and having multiple offers out there is critical to being successful. You want to have the last offer on the table rather than the best offer on the table. When an investor constantly has 10, 20, or 30 offers in work, he or she can afford to have several that don’t come home. These investors will still have a steady pipeline of deals moving towards the closing table. When it comes to distressed sellers, they have few options available. The property is often run down and they can't afford to repair it. Retail buyers are tying all of their money up in the down payment and closing costs. They seldom have a reserve for essential repairs. The serious investor has cash on hand to close the deal fast, make repairs, and put the property back on the market in 60 to 90 days. These are the properties that can be bought for 65% of market value because no one else is interested. These investors have the last offer on the table instead of the best offer. Don't Measure Success in Days or Weeks To many, this strategy may appear to be predatory but if you do it ethically it's really a win-win scenario. The seller gets out of a property they can't afford to stay in and as an investor, you get a bargain property that retail buyers have no interest in looking at a second time. Too often investors measure their success by how many deals they can close in a week or a month. They forget about offers they made a month or even several months ago. It's the offers that were made several weeks or months ago that will bring the most profit and hence the most success. Always have a reserve fund ready to go for the forgotten deals that will turn the best profit for you as an investor. Brian Kline has been investing in real estate for more than 35 years and writing about real estate investing for 10 years. He also draws upon 30 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Brian currently lives at Lake Cushman, Washington. A vacation destination, a few short miles from a national forest. With the Pacific Ocean a couple of miles in the opposite direction. ...read more
By Realty Biz News June 06, 2018
Various laws on job advertising have been established to ensure that all people in a society have equal access to jobs. Employers must abide by specific laws during the hiring process. For example, announcing in an employment ad that only certain age groups, cultures or races may apply is deemed illegal. ...read more
Google AdSense is a way for frequent bloggers to make some extra money. Bloggers are able to select and display ads which fit the topic of their blog, and, when followers of the blog click on the displayed ads, the blogger gains a small profit. Installing Google AdSense into a blog can be done easily ... ...read more