If you have ever attended a trade show, you know how important it is to attract attention to your booth in order to generate leads and possible sales. With so many businesses competing for your customers’ attention, it is crucial that your display stand out from the crowd. Making the most out of this opportunity for exposure can lead to huge sales and an increase in profits.   One of the best ways to draw attention to your display is by using bright colors. This applies to everything from the tablecloth covering your table to the clothing worn by your representatives. Vivid colors attract people’s attention and exude a cheerful and happy feeling. Promote brand awarenessand company recognition by incorporating colors from your logo. Use complementary colors that allow your message to be clearly read and understood from a distance.   Decorate your booth with unique items that focus on your products or company. Consider displaying articles written about your business as well as any awards you may have received. These items work as conversation starters and give potential customers more insight into your company.   Banners with your company name, logo, or marketing message should clearly communicate your brand identity to your target audience. Be sure that all text and graphics can be seen or read easily. These banners should be quite visible to best attract interest and encourage visitors to stop and talk. Using a retractable banner stand will help you move and display your banner to where it will get the most visibility.     Handing out promotional items is a good way to get people to stop at your table. After all, who doesn’t want something for free? Your giveaway does not need to be expensive; pens, key chains, and novelty items imprinted with your company information can lure visitors to your display table. Choose items that people will find useful and will be more likely to keep and use. Be sure to include your company name or logo on the item. Also, it is a good idea to include your company phone number, email address, or website. After all, you want the recipient to be able to easily contact you when needed.     Another way to promote your brand and stand out from other groups at a trade show is to have your team wear personalized apparel.  Customized shirts and hats should feature your logo and company name. Wearing personalized apparel will make your team more recognizable and will reinforce your brand. Plus, this type of group uniform will help make you more recognizable and approachable than the hundreds of participants dressed in traditional office attire.   You should have plenty of employees available to greet potential customers and answer any questions that they may have. You do not want to lose a sale simply because you are engaged in a conversation and cannot stop to speak with a guest who may stop by. Your company may appear larger and more powerful with a large staff ready to educate the public about their products. Be sure that each employee has a positive attitude and greets each visitor with a smile.   Trade shows are a good way to promote your brand and bring some visibility to your business. Good planning and preparation will help your display table stand out from the crowd at your next trade show or event.     Robert Howell is the president of Event Supply, the premier provider of event and trade show supplies nationwide. ...read more

Great news!  Monkey Joe's of Greenville has officially re-opened under new ownership at 2437 Laurens Road!  The phone number has changed to 864-675-1414. Renovations include a new cafe with comfortable seating, flat screen tv's, and free Wi-Fi...also serving premium coffee!  Monkey Joe's is the Upstate's largest indoor inflatable play place for children where every day is a great day for walk-in play!  We have slides, obstacle courses, bouncy arenas, games and much more to provide your child with hours of fun and exercise.  All of our inflatables are sanitized by Swisher to ensure a clean environment!  Monkey Joe's is open every day and play time is unlimited.  We also specialize in birthday parties!  Both the Greenville and Spartanburg location have 3 private party rooms!  Birthday parties include 2 hours in a private party room, unlimited play time in the arena, pizza, juice, balloons, goody bags, paper products, set up and clean up, and your very own party host to take care of everything for you! Monkey Joe's is also a great place for groups, field trips, private functions, fundraisers for your school/organization!  Call us today for special group rates!Locations:Monkey Joe's Greenville2437 Laurens RoadGreenville, SC 29607(Next to Old Time Pottery)(864)675-1414Monkey Joe's Spartanburg1487 W.O. Ezell BlvdSpartanburg, SC 29301(Next to Barnes&Noble;)(864)576-2223Hours:Monday-Wednesday 10-6Thursday-Saturday 10-8Sunday 12-6Come see us today! ...read more