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Branded Solutions
By Web Design Pittsburgh PA WebOneDay.com June 01, 2012
Weboneday.com Thank You For The Connection Want to Win a $50 Visa Gift Card ? Like Us on www.facebook.com/24hourwebdesign One Day At A Time Web Design ...read more
Branded Solutions
By Young At Heart Personal Fitness Training December 07, 2009
You offer so many solutions for businesses! What a great way to one-stop-shop! Thanks for the connect and talk to you soon! Julie Johnson ...read more
Branded Solutions
By Orlando Window Tint Specialists November 02, 2009
The products you have to offer are extremely important to growing companies! Thank you for your connection to Orlando Window Tint Specialists. We look forward to a growing business relationship for years to come! visit us online at http://www.OrlandoWindowTint.com for all of your window tinting, vinyl signage, and custom apparel needs! ...read more
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Farmer Hao's Amazing Pears
InHebei, China, farmerHaoXianzhanghas successfully created and sold buddha-shaped pears. Inspired by the book Journey to the West, in which eating baby-shaped fruit leads to immortality.Haoattached a mold to the fruit for six months to give the fruit its unique shape. Haois eager to appeal to western tastes and would like to produce pears in the shape of celebrities. I would like to see a major fruit grower like Del Monte pick us this technique to brand their fruit without the use of stickers or laser tattooing. What a great way to promote and brand a fruit company.Branded Solutions ...read more
By Branded Solutions October 06, 2009
Unique Business Cards
Small details in a business make a big difference. Things like creating a business card that drives home your brand image. These business cards from mixedtape generation cannot be ignored. They really play on the theme by placing them inside a cassette case. www.creative-bs.com ...read more
By Branded Solutions September 23, 2009
Secret to Direct Mail Campaigns
I was talking to a member of another business forum and he was very upset that his direct mail campaign (DMC) didn't produce the results he wanted. He came to me with one question, "why?" He had spent a few thousand dollars to have a DMC put together. He felt it was a real winner; it had enticing packaging, compelling copy, and a great theme to tie it all together. He sent it to hundreds of businesses and only a handful of them responded. So why did he not see the results he was promised as he shelled out thousands of dollars on a DMC? He blamed the agency that put it together. I told him he only had himself to blame. The agency had done its job; it had produced a noteworthy campaign. But the disgruntled gentleman I am talking about forgot the most important step of a DMC; the follow up. Follow up accounts for 80% of the success in implementing a DMC. Expecting a business to respond to a DMC on their own is expecting way too much of them. I told my angry friend, if you want more customers, you need to go to them. Luckily it had only been a few weeks since he sent out his DMC and I advised him that the entire plan could still be salvaged if he was willing to pick up a phone and call every business he had sent a direct mail piece to. The lesson learned here is that a direct mail campaign cannot open and close a deal on its own. A direct mail piece should be used to open the table for discussion; to give a potential client something to look at when you make that call. Think of it as a friendly introduction and not a mini-salesperson._______________________________________________________________________Now this post is geared towards a business-to-business direct mail piece and while many things in it are universal like; designing enticing packaging, writing compelling copy and utilizing a clever theme, it may not be possible to follow up with the people you are sending it to.If you are using a direct mail campaign to send out post cards with coupons here is the trick to running a successful DMC for retail.Send out a post card to your list of people informing them of your products/store/service/benefits... whatever. Offer them a small discount on what you do let's say 5% off when they bring the post card in to your store. When they bring it in don't throw it away keep it and start a database of all the customers that responded to this, their names and addresses are on the post card already so creating the database is almost done for you. This is your gold list of customers; they are the ones willing to spend as close to retail as possible.Remove the names of the people that already redeemed their coupons from the original list and send out a second mailer offering a larger discount. Repeat the same database process as above.Do this over and over again, each time offering more of a discount, eventually you will find out which discount generates the most response and that list should be guarded with your life. When this all over you should have two very strong databases the first is your gold list, a list of clients willing to pay retail and the other is a list that will generate a large amount of traffic to your store. Of coarse you will have a database of who responded to what and you can use those lists as you like.________________________________________________________________________Branded Solutions1455 Spring Garden AvePittsburgh PA, 15212412-323-0560www.creative-bs.com ...read more
By Branded Solutions September 17, 2009
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