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By Webmercials 4 YOU January 04, 2011
I found this article very interesting about the future of Video Marketing Online. I hope you like it too. Joy Rogers http://webmercials4you.wordpress.com/ By M. Gier http://ezinearticles.com/?expert=M._Gier Since the dawn of electronic media, businesses have used video to connect with audiences in unique and meaningful ways. Video has dominated the traditional advertising landscape for decades yet is only just now beginning to transform consumer engagement online. Just look around. We're all starting to see more of an emphasis in corporate use of online video for marketing, branding and sales. Why has online video taken hold so quickly? The simple fact is it works! Over the last 10 years, most companies could only afford to use text and photos, either on their website or in emails, to describe their company, service, or product. In more recent years, however, things have changed and a fundamental shift is taking place right before our very eyes. The metamorphosis from text/photos based websites to video infused multi-media websites has taken hold and is delivering a more dynamic way for companies to tell their story. By adding video, website owners can now express themselves better and explain their message more clearly and, in the process, reduce confusion while increasing conversion rates! So why aren't more companies using video? Clearly, there are many reasons but among the most common is a concern that incorporating online video is expensive and offers little return. This couldn't be further from the truth. Although now-a-days video is quite affordable, in this economy, some businesses just don't think it's important enough to spend the money. But the fact remains that video tremendously increases conversion rates. So the real question business owners need to ask themselves isn't how much video costs, but how much income are they losing by not using video. In the age of lightning fast web-based communications, it's even more critical now to be ahead of the game and in front of your competition. If a business waits until everyone else is using video then it's too late. Now is the time to employ video while it is still somewhat new so that you can stand out from your competitors. Here are 8 tips to consider when creating a video for your company: 1. One video is all it takes to start. Don't get overwhelmed by all of the different video options, just get started with one. 2. Quality is a must. Always make sure your videos are shot in high definition, and that you have professional lighting and sound. You must have a high quality video on your website because potential customers will judge you based on the video that represents your company, products and services. 3. You don't have to have someone on-camera, but if you do be sure that they are comfortable in front of the camera. If not, it's best to hire a professional; someone that will represent you well. 4. Another thing to consider is having the video spokesperson be the same age as your target market. If your market it the corporate world then you may want an older more experienced spokesperson. If you're market is surfers then you'd want a young, hip surfer-type. 5. Keep the length of your videos short. If it's a simple introduction video on your home page then it should be no more than 45-90 seconds. Other videos should be no longer than 2 minutes max because you'll lose the viewer after that. 6. Every so often throughout the video, be sure to have your website address fade in and then out in the bottom portion of the video for branding. 7. You should always include a call to action in your videos. Whether you want them to complete a form, click through to another page, pick up the phone, or buy a product, make sure you tell them what you want them to do after watching your video. 8. End your video with a contact information page so that people know where to go to reach you. In short, video doesn't have to cost your company an arm and a leg. There are a variety of low cost video options available; it's just a matter of doing your homework. So, don't let your competition get the edge on you by using video to engage your customers. Make 2010 the year your company breaks out from the pack through the use of dynamic video. Copyright © 2010 / Silver Dove Productions, LLC&M.; Gier / All Rights Reserved. This article can be reproduced free of charge anywhere you want, as long as you include the author information found at the end. Editorial changes are not allowed. Links within the article, or the resource box and author information found at the end may not be altered, and must be 'clickable'. Michael Gier is a video consultant, video producer, and the owner of Silver Dove Productions, LLC http://www.silverdoveproductions.com/ Silver Dove Productions, LLC produces video for business websites, as well as, internet marketing purposes. We also produce Educational&How-to DVD's, training videos, Product Demonstrations, and we film Workshops, Seminars, and other events. Michael Gier regularly holds workshops to teach business owners how to best produce, optimize, and distribute their videos. You can view his last workshop, sponsored by Morgan Stanley Smith Barney, at this link: http://www.silverdoveproductions.com/view-our-live-workshop.html Article Source: http://ezinearticles.com/?8-Tips-For-Producing-Video-to-Promote-Your-Business!&id=5491480 8 Tips For Producing Video to Promote Your Business! ...read more
By Webmercials 4 YOU December 14, 2010
Small businesses can benefit from accepting credit cards. Credit card processing companies now recognize that you may need to take a credit card while away from your office and have made that easy to do with your phone. Credit card machines come in a number of sizes, and small businesses have a variet... ...read more
Making a living from home offers independence and unlimited potential. To improve a home business strategy, explore the areas of your business that might benefit from a change. Home office organization, marketing strategies or communication with clients may be areas in need of improvement. ...read more