With internet marketing campaigns, continuity (or ongoing application) of your campaign is one of the most crucial things a business owner can do to not only guarantee that your company gets ranked for the keywords you have been focusing on, but also to maintain that search engine placement for those keywords. Continuity marketing campaigns, in other words, will get your business up and running to its full potential, and then keep it there. So what does a continuity campaign entail for your business? Keep in mind first and foremost that the longer you run this campaign, the more secure your placement will be in the search engines. A one month campaign may get you great placement for a while, but it does not give you the solid foundation you may need to keep your ranking for that keyword. Online marketing is an ongoing, constant effort. I suggest a minimum of a three month continuity program. However, the longer you run your program, as I said, the more likely you will be to maintain your top rankings for a very long time. Ideally, you will continue your marketing campaign for as long as you want to rank for that keyword. Keep an eye on the search engine page rankings and your results, as well, to know if you need to start it back up if you have ceased to run it, and your rankings fall. So, what does a continuity program entail? Well, if you want to place solidly for your keyword, it will contain the elements listed below. First, your business needs to get an article campaign going, a new one each month of your continuity campaign, including submission of your brand new articles to 10 article directories. For each directory, you will need to change your article about 40 to 50%, to make sure it is unique for each directory you submit to (this is called spinning your content). The articles you write will then be syndicated through each article directory, and the more valuable your content to the reader (in other words, these need to be good articles, offering solid advice or value to the reader, not articles trying to sell your company), the more these articles will be picked up by other syndications (this is called viral marketing). These articles will assist your site in its placement in the search engines for your keyword, and often, they will be ranked in the search engines by themselves, which gives YOU multiple listings in the search engine results. Secondly, your company should run bookmarking campaigns on each of these articles, on over 10 different social bookmarking websites. (For example, Reddit, Delicious, Bookmarklets, etc). This will help your site in getting visitors and one way back links, which will also improve your search engine results. Third, you should submit your website and your anchor text (ideally, the keyword you want to be placing for) for your keywords to 20 directories a month, which will get your site more traffic exposure and more back-links. The fourth facet of this promotion will be to create social media campaigns using Twitter, getting your business followers and tweeting your posts and advice. Make sure that you have twitter badges on your website so that incoming customers can subscribe to your Twitter feeds and get tips and articles from you and your company. The fifth component to the monthly continuity campaign is blog posts and blog commenting campaigns. If your company does not have a blog, create one, and syndicate your articles to your blog, of course, spinning the content for originality. RSS Feeds can be developed and distributed, and blog commenting can be opened to gain traffic as well as leads and get discussions going on your website regarding your products and articles. This is a very influential tool, as the search engines love to see active websites like this where the visitors are interacting with the company. Each month, in addition, you should create one new Link Wheel for you, involving hub pages, squidoo lenses, blog posts and Google Knol. This is the DIY method of running continuity marketing campaigns for your website. While the work is time intensive and requires a good education in internet marketing, it is certainly doable for any business owner to get and stay at the top of the search engines. Of course, if you are unsure of how to so these things or simply do not have the time, you can hire a trustworthy internet marketing company to do run these campaigns for you. ...read more

Internet marketing is a tough job, especially when you do not have the knowledge, skills or time to do it effectively. The problem is, 80% of consumers in this day and age turn to the internet to search for goods and services that they need before they turn to any other source of information, including the newspaper, yellow pages or other physical types of directories.So if you, as a business owner, do not know how to market your business online either in your local market or worldwide, your business is at a disadvantage from those who DO know how to effectively use this venue.So what is a small-time business owner to do? Well, obviously, one of the choices you have is to LEARN to do it yourself. Learn how to market articles, what directories to post to, learn how to blog and post and create websites and pages, learn how to do SEO and Social Networking, etc. Its do-able, certainly. But it takes a long time, and there is a LOT of information to sift through and many skills to learn along the way. Many business owners do not have the time or desire to add this to their repertoire of skills.Or, you can turn to a professional Internet Marketing Company to partner with in order to have them help you market your business online. More and more local business owners are taking this avenue and trying to find a legitimate, helpful and affordable company to work with. Its tough though, to know who to select.My advice when it comes to selecting a company to work with when marketing your business online is to use a two-fold approach. First of all, you need to find a company with a good reputation. One of the EASIEST ways to do this is to go to Google and type in the company's name, and then the words "scam" or "rip-off" behind them. See what you find. It is ASTOUNDING to me how many internet marketing companies out there that have taken people's money and given them back no results. For instance, with one particular company has many complaints that while the company they used to assist them with their internet marketing DID get them traffic, it was useless traffic to them. When marketing a local business, you need to make sure that the company you work with understands that you are a LOCAL business, that you service a particular area, not the whole USA. For instance, getting leads for Gutter Installer New York will do a gutter company based in Wooster Ohio absolutely no good at all.In addition, check the BBB for complaints. Be sure to use the company's address, and not your local BBB, because they might not have any ratings on the company (if they are national) in your local area.Another great way to find a good local business to market your own business is to check with your Chamber of Commerce, and contact other local business owners and see if they have any experience with companies. It might be best not to contact your direct competitors though!! Try to find a good, small company that will allow you to work with one person, and that does NOT outsource the work to individuals in foreign countries, or your quality will be compromised. ...read more