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You are required to make a proper Facebook marketing strategy, to get the best results from Facebook, It is known by everyone today that the power of Facebook cannot be overlooked. It has become one of the best means to spread the ideas and information among the masses. As a matter of fact, it is the power of Facebook, which started a revolution in Egypt in the year 2011. When it comes to business, it becomes much easier to convince people as compared to a revolution, because businesses are directly related to the requirements of the people. Facebook Marketing Strategy for 2019 In fact, Facebook marketing has become a major part of digital marketing. But, like all other aspects of digital marketing, it also needs a strategic approach. If there is no Facebook marketing strategy, the efforts will not give you much return. The first thing you need to do to promote business via Facebook is to create a Facebook page and start working on adding the posts and increasing the followers. But, the strategical approach is a must in order to get the desired results. Let’s have a look at some of the aspects, on which you need to work in order to make the Facebook marketing strategy and to get the best results from Facebook. 1. Set Goals for Your Facebook Campaign This is the very first step for making the Facebook marketing strategy. What your goal is while doing Facebook marketing — if this is not clear in your mind, it will be almost impossible or very difficult for you to make the strategy further. In order to set goals, you are required to ask a few questions from yourself. Is your goal to improve brand awareness? Are you trying to get traffic on your website? Are you trying to gain leads? Do you want your social media presence on Facebook? You may have any one of these goals, or you may work on more than one of these goals. Once you have determined your goal, it will become easier for you to make the facebook marketing strategy and adjust accordingly wherever required. Apart from this, it is also needed to set the goal to start the campaign. For example, you can set the goal of making 1000 followers in a month and so forth. 2.Work on Target Audiences It is necessary to make your stuff reach the right people to make Facebook marketing useful. The Facebook marketing strategy will not be much effective if your posts are not being seen by the relevant audiences. You can start with the efforts like using hashtags (#) and engaging on the other pages with similar theme and ideas through your page, but, the best way to get your desired audiences is Facebook advertising. #Facebook Ads Facebook Ads feature is getting as popular today as the PPC methods of search engines. A mammoth number of marketers are getting inclined towards Facebook advertising. According to market expert Mr. Neil Patel and Social Media Examiner, 93% of marketers admit to using Facebook Ads regularly. The major reason for the popularity is its unique targeting feature. In Facebook Ads, you can target the audiences on the basis of their location, demographics, interests, behavior, and gender, etc. Apart from this, there are a number of other options that you can use with Facebook Ads. The first option that you can use with Facebook marketing strategy is to upload a customer file. You can use this option if you have a list of information on the previous customers. The information may include names, phone numbers, and email addresses. The information can be used by Facebook for generating lookalike customers or clients. The lookalike customers are the audiences composed by Facebook, and they are the users that are identical to your current customers or client. This can be a good start to target the audiences. Another custom option that you can use is to target the people who have already visited your Facebook or Instagram accounts. #Facebook Demographics The above-mentioned methods can be used, but a Facebook marketing strategy has much more for you to target more specific audiences. You can select the age, interests, behavior, and gender, etc. to target in the ad settings. These things are determined by Facebook, through page likes of people; their activities such as their page visits; what they have mentioned in their profiles; and more. You can sponsor some specific posts or can promote the most recent post. The posts are displayed in the feeds of your target audiences like their usual feeds. 3. Add Engaging Content Engagement of the audiences is a prominent part of the social media marketing strategies. This is the thing that differentiates social media from conventional marketing methods. For the Facebook marketing strategy also, this is the aspect that has to be taken special care of. The first thing you need to do is planning the content. To diversify the post, you need to plan for the posts in one month advance. Besides, add the posts regularly, at least five posts in a week. Here are some of the methods that you can use for engaging content. #Add Images, GIFs and Videos Adding images, GIFs and videos are one of the perfect methods to attract the attention of the audiences. Facebook posts with these graphics get the engagements twice as compared those with plain text. The aforesaid graphics are the perfect ways to demonstrate your products or services or to provide the information in an impressive manner. Following are the tips to work upon while selecting images, GIFs, and videos for your engaging Facebook campaign. If the images have faces, people’s eyes are attracted to them naturally. Bright and high-resolution images are always recommended. Adding cheesy stock photos is supposed to be a bad idea. A number of people like to listen to Facebook videos with sound off. Therefore, try to make the videos in the way that they could convey the message even without sound on. #Add Live Videos Live video is one of the recent revolutions in the world of social media. Facebook live videos option is one of the ways to get engaged with the audiences. It allows you to start the two-way conversations. With this option, you can solve the queries of the audience by coming live in the videos. One way to do this is to be live, receive the comments of the audiences and reply to their comments live. In addition to this, Facebook also provides the option to be part of the live video. When you have to launch a live video, don’t forget to notify your followers a few hours before. It will help some audiences to come in advance. #Engage via Comments One more way of engagement with the audiences is to get engaged with the audiences in the comments section. Reply to the comments of the audiences in the comments sections, which will be one of the best ways to build a reputation via social media sites. #Posts Targeting Facebook Advertising You also need to work on the posts for Facebook advertising. Remember, there will be some audiences who will come from Facebook ads; therefore, you need to plan for some quality posts, which could attract new audiences. Also, give special attention to the comments on those posts. 4. Give Reason to Audiences to Share Your Posts New York Times published an article in 2011, about the psychology of people behind sharing the posts online. The research published in that article is still relevant today in the year 2019. The article mentioned 5 major factors that motivate them to share the post, which are: to delight others with valuable & entertaining content, to identify and present ourselves to others, to foster relationships, for self-fulfillment, for spreading the word about issues, products & brands. As a matter of fact, sharing is one of the major powers of Facebook marketing strategy, which helps you in spreading information and ideas. When your posts are shared from your page to the profiles or pages of others, and they are further shared at the next level, it helps you in getting audiences for your Facebook page, and traffic for your business. To Sum Up The above-mentioned ones are some of the simple things to be worked upon while making the facebook marketing strategy. Facebook has become a vast platform nowadays, and it has a huge scope. It offers a lot more ways to get traffic, build brand awareness and do a lot of things for your businesses. In order to get the full benefits of Facebook marketing, it is a good option to take the assistance of a social media marketing company. We also have a team of expert social media marketers who have a good experience and knowledge of making Facebook marketing strategy. They analyze business requirements and work accordingly. You can be in touch with us for your Facebook marketing project. Originally published on Facebook Marketing Strategy Ideas to Get Best Results ...read more
By Canbay Technology Solutions April 15, 2019
No doubt, real estate video marketing is an essential component for the digital promotion of property business. Real estate marketing has gone through a number of phases, and it is for sure that video marketing is a very important phase. It will not be wrong to say that online videos are one of the most significant benchmarks of the evolution of technologies. They have opened new ways of entertainment as well as information. Videos are supposed to be the more effective manners to get information as well as tutorials as compared to the written stuff by many people. Here is some data about the trend of people watching videos: 82% of Twitter users view video content on Twitter. 45% of people watch videos more than an hour a week on Facebook and YouTube. More than 500 million hours of videos are viewed on YouTube every day. Video content is used by 87% of online marketers. These statistics show the significance of video marketing in the present scenario. When it comes to real estate marketing, the significance of video marketing is enhanced to a huge level. The videos enhance the scope for real estate firms, as it is now possible for users to get the sight home and land with moving images without visiting at the place. Of course, visiting the place has its own significance, which cannot be substituted but videos cover a first few steps. On the videos, the users are able to see many aspects of the property from their place, which saves their time. If they reject some of the aspects of the property on videos, they don’t need to visit that place, which is unquestionably very time-saving. But, as in the case of every other area of marketing, video marketing also requires strategy. Video marketing is also sometimes considered as a part of content marketing and social media marketing, so the strategy of aforesaid disciplines may also include video marketing. This is a vast procedure, so it is usually advised to take the help of a digital marketing agency. Here are some tips for video marketing, which you can start with. 1. Make Listing Videos There are videos, which provide the listing of the properties in a specific area. These types of videos give the idea to the users about the properties available in an area. Display the pictures or clippings of the properties available. The listing can be provided through the written content also, but the videos allow the users to get the perfect idea about the properties listed. 2. Add Interview Videos You can add the interviews of the past clients whom you have dealt with. You can choose the clients, who are happy with the dealings. A large number of potential buyers search for the experiences of previous clients, which is why such videos are helpful for you to get new clients. For example, you can see the video of Beverly Meaux on YouTube, in which the interview of previous clients has been taken. Ask the questions from the clients, which could clear the doubts of the potential buyers. 3. Optimize Video for SEO SEO (Search Engine Optimization) techniques should be applied for the videos also, and it is one of the best ideas for real estate video marketing. Several times, you may get the clients via videos also. Add appropriate keywords in tags and descriptions also. 4. Focus on Story-Based Videos Instead of Sales-Based Excessive sales-based videos may annoy potential clients. This is why your focus should be on the stories. Focus on the features of the property in which you are dealing with. This is what the video audiences want to see. These videos help them understand what you are offering to them. Try to make the videos in the form of documentaries. You can add the sales part in the video, but it should not be the subject of major focus. 5. Make First 10 Seconds of the Videos Best According to a market research, 20% of viewers click away from a video in 10 seconds or fewer. If your first ten seconds are effective, you can retain a huge volume of audiences. It is an obvious fact that many of the viewers leave the video when they don’t find it interesting. This is why the first few seconds are crucial. But, still it is not sufficient, and you have to make the video in a way that could bind the audiences for a long time. The video should not lose its impact even after 10 seconds. 6. Add the Videos to the Blogs Today, the blog posts are not just meant for the written content, but they are also the sources to promote the videos. Embedding videos in the blog posts is one of the best ways to promote the videos, which further help in promoting your real estate business. You can also use a combination of written content and videos, and it is supposed to be an ideal method of real estate video marketing. 7. Share Videos to Social Media Social media is one of the great sources to share videos. As mentioned in the data above, a large number of users, a large number of people watch the videos on Facebook and Twitter; however, the video hosting site YouTube is itself considered as a social media sites nowadays. It is a well-known fact that real estate video marketing has been very successful on the social media platforms. 8. Sponsor the Video Posts on Facebook Facebook Ads provides a unique targeting feature, in which you can target the audience via age, gender, likes, behavior, location etc. Your sponsored posts are displayed in the newsfeeds of your targeted audiences. Targeting posts with videos or video links is one of the best ways of video marketing. With the help of this feature, you can display the videos to the wider audiences. 9. Start Live Video Q&A The live videos on YouTube, Facebook and Instagram, have become the perfect sources to directly engage with the audiences. You can go live and directly communicate with people and solve their queries. The audiences can ask their questions in the comments sections, and you can answer their queries. Besides, Facebook also provides you the option to be part of the live video. These types of engaging videos provide ideal ways to attract clients. If you ignore the concept of live video on social media for your real estate video marketing, then you are losing a big opportunity. 10. Use New Platforms When some new video platform is launched, you get the best opportunity to do video marketing. For example, IGTV was launched by Instagram on June 20, 2018, which gained huge popularity in this short time span. You can build your network at the new platforms from the very beginning. To Sum Up These are some of the tips that you can use for the video marketing of your real estate business. You can explore many other ways on the web. To get the full benefits of video marketing, you can contact a digital marketing agency. We also have a team of experts, who have good knowledge about video marketing and are also experienced in real estate marketing. Besides, our experts are well-versed in other aspects of digital marketing services as well. You can contact us and can get our assistance. Originally posted onhttps://www.canbayinc.com/blog/real-estate-video-marketing/ ...read more
By Canbay Technology Solutions March 18, 2019
Before making the healthcare marketing strategy, it is necessary to understand what are the factors, which are required to target according to the current psychological state of the potential clients. Here are the factors, which can help you to work upon the healthcare marketing strategy. Online habits of the patients. Healthcare website design because the website design is a major aspect, which allures the online audiences. Targeted healthcare SEO, which is most probably the local SEO. Approaching the patients through social media marketing. Video marketing, which is no longer a luxury now, and has become a necessary aspect for communicating with patients. Patients reviews Content marketing, which is one of the prominent sources to build authority in the market. These are some of the factors, which are the part of healthcare marketing or can help you in making an ideal healthcare marketing strategy. To make the strategy, you are required to work upon the goals of marketing. No doubt, the major goal is to attract the patients. But, you need to set the goals for different techniques, which will take you towards the prominent aim, i.e., to attract more clients to your healthcare firm or clinic. 1. Build Your Authority Online It is required to understand first what exactly the authority is. Authority means when people trust you for your information as well as the services you offer. Next question to consider is how you can build this authority online. Simple answer — you need to add stuff online that could help the patients and give answers to their healthcare queries. For building the authority, you need to add the relevant stuff for the audiences. You need to add tips for healthcare, first aid and a lot of health-related topics. Here, the question that you need to think about is where to add all this stuff. Here are the mediums through which you can build your authority online. #Blogging This is a conventional way to build the authority online. Here the word “conventional” refers to a way which is being used for more than a decade, even at the time when there were not so much Google algorithm updates. Blogging is an excellent way to solve the queries of the people via the posts. A number of internet users like to surf the internet for their health-related queries. Your blog posts may attract their attention, which can be further helpful for you also to get more clients. When the individuals get the answers to their queries in your posts, they start trusting you, which further leads to trust building in the services you provide. There are many healthcare blogs active today on the web. The blog of 33 Charts, is one of the perfect examples in this regard. You are required to do both on-site and off-site blogging to build a strong authority. It means that you should maintain a blog space on your website, as well as on some external sites. But, you need to update the blog regularly least once a week. #Video Hosting Websites The video hosting sites, among which YouTube is the prominent one, which is also considered as a social media site, is the perfect means to educate people in more effective ways. Videos are no more the luxuries of only the high-end marketers, it is a necessity for your healthcare marketing strategy. It is possible even for a common man today to upload a video. But, here, uploading any video is not sufficient, and you are required to add the professional quality videos. You can make videos with the help of experts, or by hiring some digital marketing agency. With the help of video, you can give a live demonstration of a number of aspects, which is not possible in case of written text in blog posts. However, it is also a suggestable option to embed your videos in the blog posts, which will increase the value of your blogs several times more than usual. The two-way interaction is also possible now on YouTube by the means of live videos. You can give some excellent tips related to healthcare. The YouTube channel of Dr. Oz is one of the perfect examples in this regard. Apart from YouTube, you can upload the video to some other video hosting sites also, such as Dailymotion. #Social Media Platforms Social media platforms are another option to build authority and they are the perfect means for not just solving the queries of the people, but also to engage with them and to know their requirements. Engaging with the audiences is also helpful in giving you new ideas about your blog posts and videos. You can understand the requirements of the internet users and can pick the theme for your content accordingly. In fact, some social media sites other than YouTube also provide the platform for uploading the videos. For example, you can also upload video or start a live video on Facebook. Instagram also provides you the option to add small videos on its usual platform and 10-minute videos on IGTV. Besides, you can also go live in Instagram stories. On the social media sites, you need to create a business page or profile for maximum impact. #Question and Answers As already mentioned, answering the queries of the patients is a way to build the authority, so why not answer the questions directly. Quora is an ideal platform, where you can directly answer the questions as a part of your healthcare marketing strategy. You need to keep track of the new health-related questions being asked by the patients and answer them. #Search Engine Ranking Search engine ranking is a different aspect, but it can still be considered as an aspect for authority building. When your website gets the top ranking on certain keywords, it builds trust among the searchers. This is also considered as a perfect way for competing with the big brand. The search engine ranking needs a vast description, and you will be able to read it the next point. 2. Target Healthcare SEO According to reports, a huge number of people turn to the search engines when they have health queries. Your blog posts and videos do well for this purpose, but your blogs and videos need to appear in front of the right audience. And for that, it is necessary to rank your website on certain targeted keywords. This is the place, where the patients not just get their queries solved, but can also get their required services. Besides, when the patients need healthcare services, the fact cannot be overlooked that the search engines are the major sources, which people use to look for them. You can accomplish local SEO or organic SEO as per your requirement. Here are the things, which you can do. #Local SEO Local SEO is for targeting the local audiences, and for this purpose, the major thing you need to do is to add your location, working hours, etc. in the search engine directories. Google My Business and Bing Places are the two popular search engine directories, in which the details about your business can be included. Whenever the healthcare services you deal in are searched on the search engines in your area, your clinic or hospital is displayed in the list. Moreover, your location is added to Google Maps and Bing Maps, which is not only displayed in the search results but also help the people in reaching at your place via GPS system through their smartphones. #Organic SEO Organic SEO is prominently based on keywords. In this, you need to target the keywords, which are used by the people for searching your services on the search engines. The keywords can be the combination of your services and location, and many other phrases, which is best suitable for your industry. Besides, the keywords are selected with the help of keyword research tools. In addition to this, adding links to other sites, on-site optimization etc. are some other things, on which the work is required to be done. To Sum Up In the facts mentioned above, you get a concise idea about how to make the healthcare marketing strategy. Still, it may not be so easy for you to make a strategy. But, you have no need to worry in this regard in this era of tie-ups and team works. You can contact a healthcare marketing agency in order to make an ideal marketing strategy for your healthcare agency. We also have a team of experts to accomplish your marketing goals. Our experts have a vast knowledge of all the aspects of digital marketing. You can contact us and can get a perfect digital marketing strategy along with its implementation. Originally posted on https://www.canbayinc.com/blog/healthcare-marketing-strategy/ ...read more
By Canbay Technology Solutions February 04, 2019
Small businesses can benefit from accepting credit cards. Credit card processing companies now recognize that you may need to take a credit card while away from your office and have made that easy to do with your phone. Credit card machines come in a number of sizes, and small businesses have a variet... ...read more
Making a living from home offers independence and unlimited potential. To improve a home business strategy, explore the areas of your business that might benefit from a change. Home office organization, marketing strategies or communication with clients may be areas in need of improvement. ...read more
