4 Reasons Why Your Website Should Be Fired if It Were an EmployeePosted on March 3, 2015 at 12:20 AM You hire employees because you see them as helping you accomplish goals. Do you look at your website design in the same way? You should, because it does the same type of work for you.Your website is a lead generation and branding mechanism, creating new business opportunities for you. You can judge its value (like a quarterly employee review) with the same metrics as your regular employees. If your site isn’t accomplishing your goals, it may be time for a change. Here are four reasons why your website should be handed a pink slip and why you may need a new business website design.Search Engine Visbility: It Doesn’t Show Up for Work Your website is a lead generation portal in search engine results pages. It should appear in the results for the search terms and phrases that are relevant to your services and products to improve your chances of being hired. You must ask yourself: is your employee “showing up to work?”You can’t make money if your employee isn’t showing up to the office. I can’t think of anything that makes a manager angrier than a worker not showing up for work. Treat your site with the same discipline. You pay your employees to do a job. You are “paying” your website to do the same. But like my dad always says, “you don’t get paid if you don’t go to work.” Make sure your website shows up to do its job.Lack of Website Support: It doesn’t pick up the phone when you call its desk Your website designer, as a team member, should be able to be reached or contacted for several reasons. Pages and URLs that malfunction, content that needs to be updated or if your site has stopped appearing in search results because of an algorithm update from Google are all things that website support is meant to handle.Anyone who has dealt with support knows the value of USEFUL help, especially when it’s an email or phone call away. Problems occur all the time, so having an easily accessible support person or team is essential. Your website is your business, and business is closed when your site malfunctions.Content Management: It is Not Easy to Work With Employees are hired to make your work easier, not harder. Your workflow improves, they free you up to take better care of current clients and you can seek out new business. However, is your “employee” making your work easier, or harder?Content management systems (CMS) and content databases allow your website to update its information, such as your news section, company bios, blog and contact information. However, if your CMS is problematic and laborious, or if your website designer who updates your site is impossible to reach, your workflow and business suffers. You should be able to put work on your employee’s “desk,” and expect it to be done in a reasonable amount of time. Your content management system can accomplish a lot for your website; as long as you and your team are able to navigate it easily. Get the right system in place for your specific needs.Poor Website Design: It shows up to work in sloppy, food-stained clothes These days, very few companies expect you to show up to work in a three piece suit. However, managers would prefer that the sales persons not show up in the clothes that they slept in last night. Your website functions in the same way; it is your storefront, your branding, and the front-facing display of your business on the web. The first impression your business makes is increasingly on your website, so it is important what kind of professional impression you want to make. Lack of Website Support: It doesn’t pick up the phone when you call its desk Your website designer, as a team member, should be able to be reached or contacted for several reasons. Pages and URLs that malfunction, content that needs to be updated or if your site has stopped appearing in search results because of an algorithm update from Google are all things that website support is meant to handle.Anyone who has dealt with support knows the value of USEFUL help, especially when it’s an email or phone call away. Problems occur all the time, so having an easily accessible support person or team is essential. Your website is your business, and business is closed when your site malfunctions.In Closing..Your website is meant to work for you. It is meant to provide a service and produce dividends. Internal surveys like this help you determine if you need to make a website design change for the better. The hard look you take today may help save you more frustration in the near future. If you'd like to make some changes to your website and/or online presence, give Infinite Web Solutions a call @ 1-(860)-756-0650 or email penny@myinfinitewebsolutions.com. We'd be glad to help out!
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