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Key Steps to a Successfull Loyalty Program...
"A loyalty and rewards program offers the opportunity to solidify existing relationships, initiate new ones and convert your one-time visitors, buyers and prospects into repeat business and long-term members. Implementing a successful loyalty program is all in the process. The goal of your program should be clear. Customers need to understand what's expected from them and how they can benefit. In other words, avoid "smoke and mirrors." The program must be simple and easily understandable."... read the entire article by Aileen Stacy here From post:www.zipupurmarket.blogspot.com ...read more
By The Langwood Group (Marketing & Fundraising Specialists) September 06, 2009
Connect with your Community
Conversations Build Communities That is, "It's a conversation Not a Soap Box"! You don't want to Jam marketing messages down the community members' throat. It's a conversation, conversation means two way or its multiple way. It's not just you putting your message out there to the community, it's you engaging in conversation with the community that's what conversation is all about. Be Generous- Make it more about them...less about You! "Don't Be Stingy". What I mean by that is, don't always look to be writing the content all about yourself. Or posing questions that are framed all around yourself. You want to make sure that when you are participating in the community that you are sharing the wealth. It could be linking to somebody's blog in your blog post. It could be pointing somebody else to somebody else's blog post or somebody else's website for information. It doesn't always have to be about you, so that's what I mean by don't be stingy. Let Them Know How To Find You In forums, social networking sites and message boards, if you are involved with that kind of community, make sure you've got something in your signature about how to "Find You". Whether its a link to your blog or a link to your twitter account, these are things that will allow people to be able to communicate with you beyond the fact that you just left a comment or you replied to a thread. It is leaving your mark so those people know how to get in touch with you and communicate with you further to hold future conversations. I can be "found" at @zipupurmarket for an occasional inspirational tidbit and an occasional client plug! ...read more
By The Langwood Group (Marketing & Fundraising Specialists) August 22, 2009
Sharon's Marketing Blog
Here you will find great ideas to promote your business locally...to the consumer that is in your backyard! One of the hot topics available today is SMS Couponing? Never heard of it? You will! SMS stands for short message service and you know it as "Texting". Many companies are rushing to market to get in the game as this is a projected to be the next "gold standard" to reach out to the consumer. I will post more details and options on this topic as we have Companys go mobile in our area. My goal is to keep you the Small Business Owner informed about your local marketing and advertising options. We know there are many! ...read more
By The Langwood Group (Marketing & Fundraising Specialists) August 22, 2009