By JFann June 23, 2018
I've been a customer of Flowers Plus in Charlotte NC for many years now. Joel and his superior staff have always provided me and my family with gorgeous designs and the staff is always friendly and helpful. I have used them for Birthdays, Mothers Days, Valentines Day and just the occasional special moment. In more recent times they have delivered for me an extraordinary plant for the funeral of one of my closest friends which was just perfect for him and even more touching and wonderful were the absolutely AMAZING flowers that were provided for my dear Mothers funeral service. My family and I were so touched by the beauty of the arrangements and we all knew Mother would have loved them. ABSOLUTELY my Go To Florist always!!! ...read more
By Stephanie Lipsky Blackburn September 21, 2015
Granite Works helped me out with a rental property disaster! Tenant broke an island slab in half. They came out matched the stone exactly and had it installed before my next tenant's move. They didn't even get on me when I mis-measured and ordered the wrong size. They just fixed it with a smile and didn't even charge me for the extra few inches. They were very professional and prompt. Will definitely use them in the future for all of my clients, properties, and even my personal home! ...read more
By KimberlyDJ May 05, 2015
I recently ordered flowers for a friend's funeral from Flowers Plus. I honestly felt my floral arrangement was the most impressive of all the others. There was one flower that was on par with mine and would you believe, the arrangement was from Flowers Plus also. I have used Flowers Plus for years and will continue into the future. They are great! Highly recommended. ...read more
Progressive content writing and content marketing companies are developing digital content that is "authentic, useful and perfectly suited for the Internet generation," says Seth Godin, former dot com exec and author. And we certainly agree with what Seth said. We have always held content writing and marketing as the equal heavyweight to web design. The art of digital content writing and marketing has never changed. Talented writers craft content that is relative and interesting to an audience. Long before "storytelling" become a digital thing, it was called storytelling. Great content writing requires an interesting topic, offers insight, introduces new thoughts and arrives at a conclusion. This can be entertaining, informative, motivating, questioning, educational, horrifying, funny, sad and any other range of emotion that powerful writing can evoke. All hail the introduction of digital tools and distribution channels! We are incorporating, of course, new digital tools and channels to deliver great content to specific audiences across multiple touch points. Today's reader consumes content in shorter chunks and headlines. And if they can be hooked with a relative headline and intro paragraph, chances are strong that they will read, share, comment and bookmark your content. All of that being done on devices of all types through distribution channels of all types. PROGRESSIVE CONTENT WRITING & MARKETING IDEAS Branded Content is Vital - Now, when we say branded content, we're not talking about stuffing posts and stories with a brand's name. We focus on brand qualities that users will deem important to them: transparency, authenticity, original, trustworthy, reliable and factual. Branded content speaks to your expertise and unique company qualities that your team members and customers like. It's not fake because that kind of writing is easily uncovered and dismissed. Branded content represents the qualities and standards that you want to convey to the world. This type of content writing builds brand affinity with an audience because they can see it from business transactions to customer service to real customer experiences. Provide Value to the Audience - Remember, progressive content writing assumes the duty of providing value to an audience, not to keyword stuff a sales pitch. The audience will realize value in content through how it helps them accomplish their own goals and how comfortable they feel with the story you're telling. For example, we write content every week for a regional OB/GYN practice and our value delivery is through content associated with having a baby or raising a newborn. So we write about new products, new technology, pregnancy trends and lifestyle content that brings value to the reader's pregnancy journey. Creating Micro Moments - Micro Moment content is written for instant gratification from a user. The audience is searching for fast actions because they are ready to act on something. This content serves their need to "go now," or "purchase now," or "do now." For example, we blend in regional event calendars for some of our content clients based on the relevancy of the audience's lifestyle to our client's brands. If the audience has interests like mountain biking or kayaking, we distribute branded content on events that are happening at the moment they are looking. It works well. Use New Digital Tools - Content writing and content marketing require the complementary digital tools to place content in the moments on the devices that an audience uses. A great example here is the AI Chatbot. The AI Chatbot is an evolving content tool that anticipates the needs of a website visitor when they interact with the bot. Users want instant knowledge about the product or service being offered, as well as current information about their previous orders or account. Our job as content writers is to use digital tools to deliver highly-relevant content through these channels as the user needs it. AI enables the content we write to match the queries the audience submits. The FAQ section on your website is another great tool. Google likes this type of content and will reward you with higher placement when it is built correctly. Content Pillars and Clusters - This is a genius content marketing move! **CAUTION** The content that you write for the pillars and clusters must be of high quality and highly relative to your offering. Google will recognize fake or stuffed content. So the pillar is a single topic keystone page where the content clusters will live. For example, if you sell pecans, your Pecan Pillar Page (say that five times quickly!) will highlight your broader content on pecans. Then the clusters are long-form content articles and blog posts that dive into deep details on the pecan world. Pillar pages are broad and clusters are in-depth content pieces. You may even earn a Spot Zero designation on Google as the pecan guru. We believe that there are no shortcuts or magic formulas to creating content that is highly relative, useful and perfectly suited for an audience. It takes skill, experience and time to produce quality content. Writing exceptionally strong content is indeed a skill and an art. As a professional content marketing company, we integrate progressive content writing ideas into our client strategies and executions. It's a commitment that we have always taken seriously on behalf of our clients. Lazy content writing earns lazy results. And generic content writing earns generic results. We only focus on writing exceptional content coupled with highly-relevant digital tools to get the job done right. The first time. For more information on how content writing and content marketing can benefit your brand, please contact Jay Joyce at jay@theideapeople.com or call 704-398-4437. ...read more
By The Idea People June 14, 2019
Digital marketing is indeed the skill to perfect for any size company that needs to target online customers. Anddigital marketingworks well at scoring hits, visits, brand awareness, etc. But why is standard digital marketing failing at producing qualified leads for a sales team to pull through to conversion? Why is digital marketing on its own so average at producing results? There are so many digital marketers and agencies who claim to be "experts" in their field. They do know how to post a post and generate new page likes. They also know how to manage PPC campaigns and buy social media ads. They may even be good at adding exclamation points on every post, driving energy and excitement to an audience. But where are the results? How much has standard digital marketing impacted your sales and profit? Are you running a digital campaign but seeing no results in the conversion column? There is a 93% chance that you are. Standard digital marketing is real good at masking the real issue of generating qualified leads and driving them through your conversion process. That is why we suggest moving to a moreenterprise marketingapproach to building sales pipelines and interacting with your physical sales team. MOVE FROM DIGITAL MARKETING TO ENTERPRISE MARKETING Alright, so there's another slightly new term you need to learn:enterprise marketing. How is enterprise marketing different from digital marketing? Enterprise marketing builds focus on exponentially increasing qualified leads to your enterprise, whether there are 10 people or 1,000+ people in your company. And it's a collaboration between digital strategies and your real team sales strategies. Enterprise Marketing for the Win First off the bat, we use enterprise marketing to fill sales pipelines with qualified targets. The focus is on conversion. While digital marketing looks at the digital footprint of your company, enterprise marketing looks at your company as an entity. Yes, we use digital tactics to drive the pipeline, but we also deploy stronger marketing and sales tactics through research, stronger content writing, broader audience set targeting and more-refined online campaigns. Plus we balance this with your sales team so we work in tandem. Enterprise marketing is focused on increasing your qualified prospect pipelines. You may already be getting leads, but they're the wrong leads. Or the leads may be too small in value and a waste of time. The Enterprise Marketing Calling CardsDecision Influencers - these are the bottom players in a company. They are the workers and the people producing a service or product. And in the enterprise marketing world, they are important to drive recommendations up the chain, even if their own reasons are tied directly to just their tasks. Middle Management - these career people are line managers, sales managers and operations management. Their evaluations and recommendations are key to the C-suite on purchase decisions. Middle management is important. C-suite - the C-suite is where decisions and purchases are made. These are typically division or market segment decision-makers or they are the ultimate decision makers, like an owner or CEO. Of course, these are key people to reach. What is missing from digital marketing in these sales pipelines? There's no relationship with the top or the middle. Enterprise marketing addresses relationship selling with digital tactics. And each of our three market audiences are important in driving a relationship with the real decision maker. Enterprise marketing works in tandem with your direct sales team and customer service team. We visually "see" who your top customers are and we chart a course of building online pipelines for those people while your team makes physical contact with them. We see enterprise marketing as a "one-two" punch to pull qualified leads through the sales pipeline. And we've seen this technique work with companies to sell wider, sell larger and sell more often to target prospects. To learn more about enterprise marketing, please contact Jay Joyce, at 704-398-4437 or email jay@theideapeople.com. We uniquely have the direct selling and thedigital strategy experienceto build an effective platform for your successful pipeline. ...read more
By The Idea People June 14, 2019
From operationalizing disparate data from legacy business systems to enabling, configuring, and training on Adobe Marketing Cloud,Marketiblecan help define your future state and take you there. #digitaltransformation ...read more
By Marketible May 26, 2018
Graphic design covers a wide spectrum of design concepts. For this reason an individual who is not well-versed in this format of design will find it difficult to select the right graphic design software at first glance. These individuals will instead end up with a graphic design software package that ... ...read more
Home design projects can feel overwhelming. Part of the challenge is to keep track of each room, the timelines, as well as materials and paint that you will use in the rooms. Learn how to organize and track home design projects to make it all run smoothly. ...read more