All business owners, regardless of size, must keep a close eye on the bottom line. Your resources are not infinite and you have to choose wisely how they're managed. Small business owners are keenly aware of this especially when it comes to marketing. However, there are a number of ways that a small business can maximize smaller marketing budgets for big brand results. Below are 3 easy to execute ideas that can be implemented without a huge capital investment. Choose one or two ideas that align with your resources and company culture. Unleash your creativity, after all your customers will appreciate the humanity and authenticity. Script your Success. A flip cam or even smartphone camera can be used to capture customer stories, behind the scenes footage or news style reports or interviews. Upload to your YouTube channel and link to your own website. Remember to include your website URL in the video. A flip cam or even smartphone camera can be used to capture customer stories, behind the scenes footage or news style reports or interviews. Upload to your YouTube channel and link to your own website. Remember to include your website URL in the video Punch up your Local listings. Offer special deals or free resources, for example a cleaning service might offer a free tip sheet on cleaning products and techniques. A restaurant owner can provide information on food safety, recipes or calorie conscious choices on menus. Add photos of your staff, customers to further personalize your listing and update periodically for fresh results. Use Email Marketing. Email Marketing is a cost efficient, effective way to develop and retain business. With email marketing you can segment your lists and personalize campaigns to each group. Use an email marketing service rather than simply emailing from your account. A professional service will allow you to store contacts, track and measure results (how many people opened, what links were clicked), and ensure that you are compliant with CAN Spam laws. Campaigner.com has a free service that allows you to send unlimited emails to up to 500 people. Other great services include Aweber, MailChimp and Vertical Response. ...read more
By Words for Hire January 20, 2011
Today people oftentimes receive their news in a different way than they ever did in the past. This is because news is available almost instantaneously online. While this is great for convenience, it has unfortunately caused some challenges in the way of media management. ...read more
The media plays a very big role in today's information seeking world. With our current technology, people are able to learn what is happening in other countries by watching global new broadcasts and live streaming video. Communicating with friends is just as simple; using cell phones and computer... ...read more