Online video is becoming one of the most popular resoures for information. Companies have picked up on this and are seeing great results from little effort and little money invested. If that is not enought to peak your interest, check out these stats: #1 The number 2. search engine isYoutube #2 Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. #3 25% of Americans in the past month said they watched a short video…on their phone #4 Online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now. #5 Social media sites and video go hand in hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online. Video is hot and there's a strong social media connection. When using video to promote your business, do you know the best ways to leverage this growing form of content? These are a few things to consider: #1:Title Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer's attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. #2: Content Take some time to think about your demographic. What can you teach them? What questions do you get asked most about your company or product? "How-to" videos are extremely successful because not only do they offer great value to your viewer, but also you're able to showcase your knowledge and skill, positioning yourself as an expert. You will have build a rapport with the customer before he even contacts you. You can also get personal by revealing business secrets—how you organize your business, what type of setup you use to get things done. Pull back the curtains and give tips on how you do business. #3: Length No matter how good your content is, it won't matter if your video is too long and you lose your viewer's attention. Anything over 5 minutes and you lose them. About 3 minutes is perfect depending on content. Think Short Attention Span Theatre. #4: Take advantage of video's branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. Create a Campaign. To get noticed, think beyond stand-alone videos. For greater reach and exposure, create a series of content-rich videos that you publish regularly. Not only will this create a great synergy around your content, but it will also allow you to build upon your brand identity as each video is released. #5: Always Include a Call to Action Never miss the opportunity to ask your viewers to take some type of action at the end of your video. Ask your viewers some key questions that will spark conversation about their wants and needs. Also, you can ask them to sign up for your newsletter, go to a specific website, leave a comment about your video or visit your blog. If you have a business, you need a list of potential clients. Make a video to encourage your prospects to give you their name and email in exchange for something you will give them. If your video is good, you'll likely have their full attention; make sure to take advantage of it. Do NOT make a sales pitch! I can guarantee that you will not like your first take of any video you record. And it is of course fine to redo it a few times. Make a promise to yourself that you will do your best, and then move on. With each video you publish, your confidence will increase and you will get better with time. Here's my challenge to you.If you are new at video, make the commitment that you will record a video in the next 24 hours. Just dive in and try it! The longer you wait, the faster your competition will claim their video space and run with it. If you still do not feel confident, Media Monkey can film, edit, and post videos on as needed basis or we can create a video campaign to help acheive your company's specific goals. If you need a little inspiration, view an example of what a good video for Social Media Marketing for local business should be
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