My business offers great service. We strive for 100% customer satisfaction and will do what it takes to make our customers happy. The buck stops here so there are no rules getting in the way of our ability to get customers exactly what they need. If you have a special situation  such as delivery requirements, after-hours service, or anything else LAST!! min. AWARDS., please contact us -- we want to work with you! One example of our great customer service we do is in House engraving at a very low cost. so all the school in the St. John Valley can have more Awards for they Budgets. More Kids get recognized for their Achievements in higher Education. ...read more

The Four C's of diamonds. When you are planning on purchasing a diamond it is important that  you know as much as possible about how diamonds are classified. There are four topics you need to become familiar with ?Cut, Color, Clarity, and Carat Weight.                                         CUT *** When we speak of cut we are more interested in the proportions of the diamond as opposed to its shape (Round Brilliant, Marquise, Pear, Princess, etc.) Every diamond regardless of its shape gets it brilliancy and scintillation by cutting and polishing the diamond facets to allow the maximum amount of light that enters through its top to be reflected and dispersed back through its top. A correctly cut, "well made", stone is pictured in diagram 1. As you can see if the angles are correct the light that enters is dispersed properly back through the diamond's top facets. When a stone is cut too shallow (diagram2) or too deep (diagram3) the light that enters through the top is allowed to escape through the diamond's bottom and does not allow the maximum beauty of the diamond to be realized.                                                                                                                                        Color*** Diamonds come naturally in every color of the rainbow. However most people are concerned with diamonds in the white range. The Gemological Institute of America (GIA) rates the body color in white diamonds from D (colorless) to Z (light yellow). Color The best color for a diamond is no color at all. A totally colorless diamond allows light to pass through it easily, resulting in the light being dispersed as the color of the rainbow. Colors are graded totally colorless to light yellow. The differences from one grade to the other are very subtle and it takes a trained eye and years of experience to color grade a diamond.                                             CLARITY**** The clarity of a diamond is determined by the amount and location of flaws, or blemishes, in the diamond when viewed under 10 power (10x) magnification. GIA rates clarity grades in diamonds from Flawless to Imperfect 3 (see chart below). The Diamond Shopping Network offers you diamonds from the Imperfect 1 grade through Flawless. Most diamonds contain very tiny birthmarks known as "inclusions." An inclusion can interfere with the light passing through the diamond. The fewer the inclusions, the more beautiful the diamond will be. Clarity Diamonds have the capability of producing more brilliance than any other gemstone. A diamond that is free of inclusions and surface blemishes is very rare…and therefore very valuable.                                                                                                                      Carat-Weight***** caratThis is the weight of a diamond measured in carats. As the carat weight of a diamond increases so does its rarity and therefore its price. One carat is divided into 100 "points," so that a diamond of 75 points weights .75 carats. The carat-weight of a diamond is the easiest measurement to determine. Most importantly, two diamonds can be of equal carat-weight, but their value can differ greatly due to their cut, color, and clarity. Don't rush into your diamond purchase. Take your time and evaluate your choice carefully. It took billions (yes, billions) of years for nature to form your diamond and the skill of a master diamond cutter to bring your diamond to you. The time you spend now can bring you a lifetime of pleasure, satisfaction, and happiness. ...read more

My family and friends are a big part of my business. My family helps out when they can -- many times all of us are in here on a Saturday afternoon. Some of the best times with my kids are in the office explaining how we operate things so that customers are happy and keep coming back Albert's Jewelry & Awards. Don't get me wrong -- we like to go to [Sking & Boat Riding ,Karate Classes and shows, as well! But a lot of special times come from just being in the same place at the same time -- and lots of times that happens at the business. ...read more