By NoWorriesIT April 02, 2013
We have used Instasigns for several sign projects and have been very happy with the quality of the work. Great signage on our vehicles and great advice. Highly recommend Instasign for your business sign needs. ...read more
By Maryland Deck and Hot Tubs, LLC January 30, 2010
We use Instasigns for all our signage needs and they always work to insure that our signs look professional and our installed on a timely basis. Highly Recommend for getting your name noticed. ...read more
By Maribeth December 15, 2009
The staff did not seem to care that people were in the store. There was loud bickering in the back room. The man working there is rude and did not have a clue as to what he was doing ...read more
Whether you are an established business or just beginning, your business can benefit from a new marketing plan. Marketing plans should be looked at and revised on a consistent basis. When done right, developing a marketing plan can help you see where your business stands while mapping out a clear and concise to-do list. When a business begins marketing without a clear plan on what to do, it becomes very easy to end up with a million jumbled thoughts and ideas which oftentimes leads up to incomplete, visible work that reflects your business poorly to your potential customers. Here I have compiled my tips to a successful marketing plan in a serious of steps (each step will appear as a different blog post). Step #1- Pull together current statisticsLook into your current customer base (if you have one). What means of advertising is useful to your customers now? Start asking your customers, "Where did you hear about us?" Ask customers to fill out questionnaires which include that question.Look into other businesses like yours, what are their best means of advertising? A great deal of this can be done by searching online. Look up your competitors - What online portals are bringing them the most feedback? This is not to say that you will not want to use other means (especially if there are websites that they are not listed on), but focus at first only on the online means that are going to bring you the most feedback.Who uses your services and products?Really look into what your business's main customer base is made up of...Do you provide services to individuals primarily over the age of 40? If the answer is yes, it isn't a good idea to advertise in a magazine targeted to teenagers!Why do your customers use your products and services?What need do you fulfill for your customers? This is one of those times where being able to put your self into someone else's shoes come in-handy. Put yourself in your customers shoes...if you have that need where would you go to find it? Ask a few other people that question, just to gain a clear perspective. Asking this question also opens the door for future product ideas.What material will best reach them?Is it print, online, radio or tv? To gain a useful perspective on your customers you have to understand what they do from day-to-day. This kind of perspective is harder for businesses with a larger marketing base (i.e a restaurant), but if that is the case you will realize early on that you will have to use more than one of these methods to be successful.What information about your business would your customers like to know?Have you ever told a story where you captivated your audience and every person in the room was intently listening to what you had to say? That is the exact way you need to advertise to your customers - Captivate your audience! Use a more interactive approach to advertising - Yes, this does take more time, but the pay-off is life-long dedicated customers (which leads word-of-mouth advertising).Determine Your BudgetAfter you have compiled a list of your customers wants, needs and best ways to advertise, you will need to determine your current budget and how much you can spare on advertising. Trim the fat to your advertising want list. And don't worry if you have a limited budget - there are a lot of places online to advertise for free. Here are 10 of my favorites:http://indiesilver.blogspot.com/2012/03/available-online-advertising-that-will.html http://indiesilver.blogspot.com/2012/04/3-places-to-list-your-business-for-free.html It is important to keep all that information you have compiled, even if you are not going forward with it at this time, to look back on it for the future when you do have the additional funds.To see this original blog post please visit http://indiesilver.blogspot.com/2012/05/7-tips-to-develop-your-marketing.html ...read more
By Indiesilver Marketing May 17, 2012
Searching the web for new posts and articles about your business can be time consuming task and quite frankly a complete waste of your time! What if there was a way for you to be automatically alerted when there is new information about your business posted online?Well, guess what? There is!Introducing Topsy and Google AlertsTopsyhttp://topsy.com/Topsy's main function on this alert part is primarily social web based. They state that "Topsy Labs, Inc. enables businesses around the globe to apply social intelligence to realtime decisioning." What's that mean for the small business owner? If you have a business name that is slightly unique - anytime and every time you post something on Facebook or Twitter you best believe that it will be on Topsy search just as it does for anyone else who mentions your name on a social networking site.To get started just insert your business name in the search bar and select 'Create email Alert'.**Your results will give you an idea if you need to change the search term to make it more specific. If you have a name like Dance Studio you are obviously going to have to use something like your web address. Will this make you miss alerts? Of course, but better to have some than none at all!**Google Alertshttp://www.google.com/alertsGoogle Alerts will take care of the other places online where your business may be listed. Any new submitted webpage with your search query with be sent to you via e-mail as a link.Between both Google Alerts and Topsy you will have the best chance at keeping track of the people who list your information online - recommendations, reviews and even to prevent incorrect information that may be listed.It is an essential part of online marketing to identify and correct information as soon as possible. These tools are a great free way to help you see this information sooner - I use these myself and strongly recommend them to any small business owner.Please Note: Information provided is to assist smaller businesses in revamping their marketing efforts. It is my goal to help small business to succeed in the most cost-efficient ways possible. If you have any questions or comments please do not hesitate to leave them below. ...read more
By Indiesilver Marketing May 17, 2012
We've just published a new edition of our newsletter! You can check it out on our website and get the latest information from Instasigns. Let us know what you think! Read It Now Here ...read more
By Instasigns March 19, 2010
Various laws on job advertising have been established to ensure that all people in a society have equal access to jobs. Employers must abide by specific laws during the hiring process. For example, announcing in an employment ad that only certain age groups, cultures or races may apply is deemed illegal. ...read more
Google AdSense is a way for frequent bloggers to make some extra money. Bloggers are able to select and display ads which fit the topic of their blog, and, when followers of the blog click on the displayed ads, the blogger gains a small profit. Installing Google AdSense into a blog can be done easily ... ...read more