It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team. An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image. Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office. Some basic aspects that make a difference include: Layout design The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind. Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required. Comfort We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort – such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc. Lighting Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible. Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy. Accoustics Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy – especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down. Off-work zones Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued. These are some of the elements involved in creative office space design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced agency such as Interics Designs can help. For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc. We specialize in designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc. Interics also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage. As a strategic brand consultancy, Interics Designs has the experience to design and execute spatial branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, Interics delivers effective workplace branding. For office design that can transform your office, contact Interics Designs today. ...read more

You’re participating in a trade show. You’re competitors are probably going to be there as well. Yet you look forward to a steady stream of visitors throughout the day. However, attracting footfall and engaging visitors for more than a fleeting moment call for some planning and bespoke exhibition stand design. No matter what type of business you are in, no matter whether this is your first show or the nth one for you, here are some tried-and-tested methods of attracting and engaging visitors. 1. Pre-show promotion: Marketing your presence can impact the number of visitors you receive. Send emailers to existing and potential customers; update social feeds, advertise on relevant websites and magazines. Do it all before the show, so attendees can plan their day in advance and look for your exhibition stand when they arrive at the trade show. 2. Be visible: Bold colours, innovative lighting, eye-catching installations – do what it takes to design a spectacular stall. Conveying information is vital but attracting attention is just as important. Start planning months in advance and work with a creative exhibition stand design company for bespoke exhibition stand design & build – to ensure your stand is visible down the aisle and is striking and enticing enough to capture people’s attention. 3. Train staff: Booth staff plays a crucial role at trade shows. They need to convey the right image, be professional yet friendly. It is not enough to ensure that your workforce is knowledgeable about your product or service. They need to be able to engage people in friendly conversation, without coming across as being too pushy or sales-oriented. 4. Provide space for discussions: The crowds, noise and bustle of exhibitions can be overwhelming. If you provide comfortable seating in a quiet, relaxing lounge or enclosure, visitors are more likely to stay for a conversation. In any case, visitors will be tired from walking around the sprawling exhibition grounds, so they’re sure to welcome taking the load off their feet. And yes, a free cup of hot coffee or cool drink served during discussions would tempt them to sit longer! 5. Give freebies: Free gifts or merchandise is an effective trick to pull visitors to your stall. It could be something creative (but make sure it complements your brand image) or a simple branded pen, keychain or coffee mug. The takeaway could be something more professional like a white paper, ebook or subscription to a paid service. Remember, everyone loves a free gift, so visitors will throng your stand if you have something nice to give out. 6. Provide refreshment: Exhibitions can be exhausting and usually, refreshments sold at exhibitions are expensive or far away. Free coffee, ice cream, popcorn or even bottled water can draw visitors to your stall, and incentivize them to stay a while. That’s your opportunity to engage them in conversation! 7. Entertain: You could play an eye-catching, informative video or host a game; use virtual reality to create a life experience or hire a juggler. Entertainment will help you draw visitors and hold their interest. Conclusion It’s tough competing at trade shows. Remember that exhibition success depends on careful planning, creative design and innovative thinking. You could definitely do with some professional assistance. Talk to SEED (Smart Exhibition & Environment Display). Based in Pune, India, SEED has the team, skills and experience to understand your brief and brand, work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability. Anywhere in the world. SEED has over 2 decades of experience in expo stand design & build across India and even abroad. SEED has served hundreds of clients in both B2B and B2C sectors, delivering award-winning exhibition stall design with hassle-free, quality construction. SEED can even help promote your stall with a smart digital marketing strategy; ideate and execute innovative freebies; make interesting videos & presentations, etc. to enrich your exhibition booth design and ensure exhibition success. Contact SEED today for a free consult and quote. ...read more

Good Exhibition Stall Design Whether you are a seasoned exhibitor or a first-time exhibitor, the importance of a good exhibition stand cannot be over emphasized. Your trade show booth presents your brand at the show. It is a powerful marketing platform, and a golden opportunity to attract potential customers for a face-to-face interaction. Indeed, there are many reasons why hiring a good exhibition stand design & build company makes sound business sense. Let’s discuss 5 of these reasons. 1. Protect your investment Trade shows are expensive. Right from the rent for the stall space to the cost of the exhibition stand design & fabrication; cost of marketing collateral, giveaways, etc.; travel expenses for the team; and other allied expenses — an exhibition stand is a big investment. A skilled exhibition stall designer will ensure creative exhibition design services and timely execution so your stall works to achieve your exhibition goals. 2. Build your brand A capable exhibition stall designer also understands branding and brand building. A skilled exhibition stall design company will take the time to find out your exhibition goals, understand your brand and values, and design a stall that is not merely eye-catching but is also a canvas for your brand image. Bespoke stall design, creative panels and trendy elements may be used but the corporate identity, brand story and tone of voice will be carefully incorporated to enhance brand image. 3. Deliver turnkey service There’s a lot involved in making a successful exhibition stall. An experienced, reputed exhibition stand design company will cover every aspect end-to-end. From 3D design and fabrication to transportation, stall assembly and finally, dismantling, an established exhibition stand design company will handle it all with its in-house team or network of designers, transporters, contractors, etc. Such a turnkey, all-inclusive package will take the weight off your shoulders and leave you free for other tasks. 4. Ensure timely installation A reputed exhibition stall design agency will understand the crucial importance of quality finish and timely installation. Timely, efficient service will ensure there is no hastily done sub-quality work or unfinished work that could cause accidents or damage your brand image. A good exhibition stand design company will also be on call, readily available to provide prompt assistance whenever required. 5. Exclusive design ideas Trade shows and expos are getting bigger and bigger. The number of participating exhibitors keeps growing. Nowadays, space is often demarcated into pavilions or zones for specific industries, which only means you’re surrounded by more competition. In such a scenario, you need a stall that can stand out, draw attention and attract footfalls. A creative exhibition booth design company will come up with original designs and exclusive ideas to promote your stand. With creative use of materials, lighting, messaging, graphic design and effective branding, your booth will have compelling impact. Conclusion All these reason should lead you to SEED for your next exhibition stall design. SEED (Smart Exhibition & Environment Display) has the team, skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability. SEED can even help promote your stall with a smart digital marketing strategy. SEED has over 2 decades of experience in expo stand design & build across India and even abroad. SEED has served hundreds of clients in both B2B and B2C sectors, delivering award-winning exhibition stall design with hassle-free, quality construction. Contact SEED today for a free consult and quote. ...read more