Receive a free HTML email template with a purchase of our fully managed campaigns!!! ...read more

Market Companion Press Release Sep. 22nd, 2011 at 6:16 AM Market Companion: THE ONE STOP SHOP for Increasing Sales RevenueThe challenge for increasing company sales during these economic times has been eased via a Chicago based marketing firm and their targeted email marketing concept that offers a complete marketing program based around the exploding marketplace of email advertising.The power of email marketing for small and large sized companies is an area with powerful statistics that includes:*Email ad spending will jump to $677 million in 2011  from $492 million in 2008–eMarketer. “Social Media and E-Mail Spending to Rise.”www.emarketer.com* The vast majority of responding companies (72%) rate email as 'excellent' or 'good' for return on investment. -Econsultancy"Email Marketing Census 2011" (2011)* Consumers who receive both email and direct mail on average contribute about $17 in revenue and $4 in margin per household.-Merkle"Driving Successful Email and Direct Mail Integration" (2010)The simplicity of the marketing program offed bywww.marketcompanion.comincludes:*  A Fully Managed Marketing Campaign* Features that includes a Pre-Built Template* Conversion of a current advertisement into a HTML format* 25% all data feeds (effective for the month of September)* 175K Targeted emails for $175 (Fully Managed)* 10K Free Targeted leads with a purchase of $100 or more* Free List Companion with a purchase of $500 or More* Free County List with purchase of List Companion(630) 847-1875info@marketcompanioninc.comBusiness Model:  EMAIL MARKETING CONTACTS     ...read more

Let’s begin with the most important information first. Here is what we feel are the ten most important tips for anyone managing the email marketing process. 1. Only send emails to persons who have requested to receive them. 2. Only include content relevant to the type of content the person has requested. 3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, biweekly, or monthly and as often as you can stick to that schedule. 4. In most cases it is best to send business to business emails Tuesday through Thursday. We’ve found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends. 5. In most cases it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon. 6. To improve deliverability, add a message at the top of your emails that says something like: "To ensure receipt of our emails, please addsomething@yourcompany.comto your Address Book." 7. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them. 8. Be sure to include both a plain text and an HTML version of your newsletter. iContact will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don’t include a plain text message, around 5% of your recipients will see a message with nothing in it. 9. Don’t use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters. See our section below on Deliverability Best Practices for additional words to avoid. 10. Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign-up form. At conferences or events, bring a paper sign-up form or have a laptop with a sign-up form set up and available for interested parties. Finally, add your newsletter signup form to every page on your web site. You can use the signup form generator within iContact to automatically generate the code you need. ...read more