With the continuously evolving technologies, the way customers and businesses communicate with each other has completely transformed. Business marketing approaches are no more limited to traditional methods such as print, TV, posters, hoardings, pamphlets and many more. Customers are both tech-savvy and well informed. Businesses, on the other hand, are reaping benefits of advanced digital media marketing, which is more direct and effective. And in both these cases smartphones, the Internet, and various social media websites are playing an imperative role. And with technologies evolving continuously, it is marketing automation, which has triggered sudden growth in the business-customer relationship. With the unrelenting competition, businesses are forced to report toadvanced automation software, which can support them in an effective brand-positioning and improved customer loyalty & retention. Role of Marketing in Business Production of goods and services is one thing and selling them to customers is another thing. The market remains the same. What keeps on changing continuously — is customers, the level of competition and off-course, the customer's behavior. And, one of the major reason for this continuously happening change is perpetually evolving technologies and end-user preferences. In such a situation, businesses must walk by the side of technology to match with the pace of time. One among the major challenges is to hold the customers in this unprecedented business environment. To convince them to show their loyalty and deploy methods & measures that can turn prospective customers into buyers and that too, for a long-term. And, this is where business marketing approaches are deployed into the business. Therefore, it won’t be wrong to say that business marketing plays one of the strongest pillars of company’s constant growth and success. It is about how well the brand is positioned among customers. It is about generating healthy leads and improved conversion rate optimization (CRO). 5 Benefits of Marketing Automation The market is full of innumerable marketing automation software and businesses are required to invest in different software to automate different processes. But there isadvanced business automation softwaresuch as Value Creation Automation (VCA), which are beating the long-time hit ERP software. The reason being that businesses just have to invest in one process management software such as VCA, which automates entire processes, including the marketing. According to a report,91% of the businesses, which are using a marketing automation software, believes, it plays a paramount role in the success & growth of diverse marketing activities performed online. Let’s have a look at some of the common benefits of marketing automation, which can drive overall business performance by enhancing marketing efficiency and accuracy. • Effective Brand Positioning An effective brand positioning is one of the main motives of the business marketing process. Marketing automation helps in advertising companies’ products and services across the advanced media platforms. Reports reveal that more than 50% of the total world’s population are active Internet users, which has further led to the growth in the use of advanced digital marketing platforms. Moreover, more than 37% of the world’s total population actively use various social media platforms round the clock. In other words, the advanced marketing software helps businesses in reaping complete benefits of SMS and email marketing and also in an effective brand positioning even through various social media platforms. • Generating Healthy Leads & Better Conversion The increased Internet usage give businesses an easy and instant access to the world market. With an effective brand positioning, businesses can spread improved product awareness among customers. Using amarketing automation software, companies can better interact with customers from all over the world, can solve their queries instantly and can remain available for customers across platforms and round the clock. All these factors help businesses in winning the trust of customers as well as all other stakeholders. This can further result in the better lead generation and also in an enhanced conversion rate. Using an advanced marketing automation software, companies can retain customers for a long-term and win their loyalty as well. • Gathering Valuable Customer Information Which area is generating more business; What are new trends driving customer’s demand; Which is the product grabbing customer’s attention? Answers to many such questions support businesses in reaching to the target audience effectively and also in enhancing productivity & profitability. With an automated marketing approach, businesses can gather all the required information about customers. This help in the development of strategies and plans revolving around customer’s interest. • Improved Business-Customer Interaction With the increasing usage of smartphones, businesses can now directly reach to customers at a breakneck speed. Having automated the marketing process, businesses can send automated emails and useautomated SMS marketing toolsto inform customers about sales, discounts and other various offers. Marketing automation software helps businesses in reaching directly to the customer’s inbox, where they are more likely to open it. Besides, companies can make automated posts to various social media websites, which has proved to be a more interactive platform. Customers follow their favorite brands on platforms such as Facebook and businesses use websites such as Twitter to answer various queries from customers. Marketing automation software eliminates the time-lag and makes businesses responsive, which results in an enhanced customer retention. • Better Ability to Analyse Marketing Performance When businesses automate the marketing process using advanced marketing automation software, it is not only about enhancing the efficiency and accuracy. Business marketing automation software such as VCA, for instance, supports in creating campaigns and also in scheduling its launch at a later date. Companies cannot only launch sales, discounts, campaigns and other promotional offers but, can also analyze its performance. This helps in understanding changing trends and customer’s behavior. Business strategies and other marketing plans can be developed and successfully implemented accordingly. Advanced marketing automation software, for instance, VCA, is based onSoftware-as-a-Service (SaaS) technology, which allows even small businesses to reap benefits of technology solutions. Advanced marketing automation software makes businesses available to customers across different platforms, anytime and anywhere. It improves transparency, which further result in an enhanced credibility. Why factor of the Marketing Automation? The answer is simple — because it is more direct, effective, responsive, fast and efficient. In the prevailing market condition, businesses are forced to face customers who are temperamental. Their preferences, along with their mood, tend to change continuously. They are full of choices and don’t like any time-lag and delays. They always have an option to switch. In other words, they want business availability across media platforms. They want businesses to respond to their queries round the clock. There are many other factors such as transparency in the business process, accessibility to customer care, business’ ability to solve customer’s problems in with an unprecedented response time, after sales support and many more, which significantly impacts the buying decision of customers. Therefore, in such an uncertain market condition, marketing automation can drive business growth and success, with an effective brand positioning and a healthy relationship with customers across the globe, businesses can gain complete competitive advantages even in the long-run. Theadvanced marketing automation software such as VCAplays an imperative role in developing a personalized and a long-term relationship with customers, which can lead to constant growth and success.
...read more